Website review, no card needed
maverickandwolf.com website review
Visit site (opens in a new tab)Reviewed 12 November 202631 issues · 82 checks
This review found 31 issues worth fixing on maverickandwolf.com, 7 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #29,540 of 104,114 reviewed websitesbeats 66%
- #19,449 of 58,214 online storesbeats 60%
- #18,799 of 53,010 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 101 ms |
| May 30, 2026 | 101 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 95 ms |
| Jun 27, 2026 | 95 ms |
| Jul 4, 2026 | 111 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 119 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 105 ms |
| Aug 8, 2026 | 111 ms |
| Aug 15, 2026 | 101 ms |
| Aug 22, 2026 | 102 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 126 ms |
| Oct 10, 2026 | 130 ms |
| Oct 17, 2026 | 120 ms |
| Oct 24, 2026 | 113 ms |
| Oct 31, 2026 | 104 ms |
| Nov 7, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
4.0 s
4.6 s
5.3 s
Speed
Reduce unused JavaScript
4.4 s · 821 KiBAbout 821 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Maps, Google Tag Manager and Shopify and others), adding 1.8 MB and 1.1 s of main-thread time.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
700 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Google Maps adds 453 ms
453 msGoogle Maps costs a phone 453 ms of main-thread work and 956 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 273 ms
273 msGoogle Tag Manager costs a phone 273 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,216 HTML elements
The page has 2,216 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
100 ms · 200 KiB17 files are served with short cache lifetimes, so returning visitors download them again (200 KiB).
Reduce unused CSS
240 ms · 24 KiBAbout 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.
Improve image delivery
150 ms · 14 KiB1 image could be 14 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 39 ms
39 msYour server sent the HTML in 39 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.6 s
11.6 sYour largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 17.7 s
17.7 sThe page becomes fully interactive after 17.7 s. Good is under 3.8 s.
Speed Index: 6.1 s
6.1 sVisually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 380 ms
380 msScripts block taps and scrolling for 380 ms in total while the page loads. Good is under 200 ms.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 101 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 557 ms
557 msReal visitors wait 557 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 244 requests
3.4 MBYour homepage downloads 3.4 MB in 244 requests on a phone: scripts 1.9 MB (88), other files 820 KiB (124) and images 330 KiB (19). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
0.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Frames without titles
2 frames have no title, so screen-reader users cannot tell what they contain.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
53 form fields without a label
53 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 14 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (15 characters)
Your title is only 15 characters: “Maverick & Wolf”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“Maverick & Wolf” and “Visit us in store”). One clear main headline is easier for people and search engines.
Meta description is long (174 characters)
Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.
174 internal links, 7 external
The homepage links to 174 pages on maverickandwolf.com and 7 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://maverickandwolf.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://maverickandwolf.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (768 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://maverickandwolf.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
13 pages without a meta description
https://maverickandwolf.com/collections/designer-glasses, https://maverickandwolf.com/collections/cartier-glasses, https://maverickandwolf.com/collections/chanel-glasses, https://maverickandwolf.com/pages/chrome-hearts, https://maverickandwolf.com/collections/dita-glasses and https://maverickandwolf.com/collections/gotti-glasses and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://maverickandwolf.com/collections/chanel-glasses and https://maverickandwolf.com/pages/chrome-hearts have no <h1> headline, so visitors and search engines get no clear main topic.
8 pages slow to respond
https://maverickandwolf.com/pages/glasses-brands, https://maverickandwolf.com/collections/cartier-glasses, https://maverickandwolf.com/collections/chanel-glasses, https://maverickandwolf.com/collections/dita-glasses, https://maverickandwolf.com/collections/gotti-glasses and https://maverickandwolf.com/collections/linda-farrow-glasses and 2 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 154 words
The homepage has only about 154 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Book Eye Test”, “Contact Us” and “Track My Order”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and Heap.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Heap and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maverickandwolf.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Seowill Redirects · Xo Insert Code · Hulk Form Builder · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Digital Appointments · cloudfront.net · salesfire.co.uk · hextom.com · cart-bot.net · automizely.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Heap
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Company
- Headquarters
- London
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on maverickandwolf.com, including 13 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.