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maxandermas.com website review

Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 99 checks

This review found 32 issues worth fixing on maxandermas.com, 9 of them high impact, across 99 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.6 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
94 ms84 msMay 16Oct 3193 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202687 ms
May 23, 202686 ms
May 30, 202687 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202687 ms
Jul 4, 202686 ms
Jul 11, 202686 ms
Jul 18, 202686 ms
Jul 25, 202686 ms
Aug 1, 202685 ms
Aug 8, 202686 ms
Aug 15, 202687 ms
Aug 22, 202687 ms
Aug 29, 202688 ms
Sep 5, 202688 ms
Sep 12, 202688 ms
Sep 19, 202687 ms
Sep 26, 202687 ms
Oct 3, 202687 ms
Oct 10, 202687 ms
Oct 17, 202687 ms
Oct 24, 202689 ms
Oct 31, 202693 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of maxandermas.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maxandermas.com at 0.4 s0.4 s
  2. maxandermas.com at 0.8 s0.8 s
  3. maxandermas.com at 1.2 s1.2 s
  4. maxandermas.com at 1.5 s1.5 s
  5. maxandermas.com at 1.9 s1.9 s
  6. maxandermas.com at 2.3 s2.3 s
  7. maxandermas.com at 2.7 s2.7 s
  8. maxandermas.com at 3.1 s3.1 s

maxandermas.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix54
  • Improve image delivery

    7.5 s · 2.4 MB

    11 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.5 s faster on a phone.

  • Reduce unused JavaScript

    3.3 s · 679 KiB

    About 679 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Use efficient cache lifetimes

    2.8 s · 747 KiB

    31 files are served with short cache lifetimes, so returning visitors download them again (747 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Accessibe Accessibility Overlay and others), adding 1.3 MB and 899 ms of main-thread time.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Google Tag Manager adds 508 ms

    508 ms

    Google Tag Manager costs a phone 508 ms of main-thread work and 808 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    13 KiB

    About 13 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 962 ms of it running JavaScript. That is comfortably low.

  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 24.2 s

    24.2 s

    Your largest element takes 24.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 24.4 s

    24.4 s

    The page becomes fully interactive after 24.4 s. Good is under 3.8 s.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 321 ms

    321 ms

    Scripts block taps and scrolling for 321 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.143

    0.143

    The layout shifts by 0.143 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 93 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 508 ms

    508 ms

    Real visitors wait 508 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 5.3 MB in 99 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 99 requests on a phone: images 3.6 MB (29), scripts 1.4 MB (18) and fonts 226 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (220 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 180.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8795
  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10083
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Sharing Meals & Memories” and “DAILY SPECIALS TO KEEP YOUR TUMMY (AND WALLET) fu…”). One clear main headline is easier for people and search engines.

  • Meta description is long (188 characters)

    Your meta description is 188 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 23 internal links, 6 external

    The homepage links to 23 pages on maxandermas.com and 6 external pages.

4 checks passed
  • Title: 47 characters

    Your title is a healthy 47 characters: “Max & Erma's | The Neighborhood Gathering Place”.

  • Canonical URL set

    The canonical URL is https://www.maxandermas.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.maxandermas.com/wp-sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (257 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix75
  • 1 page without a title

    /wp-content/uploads/2026/09/ME-Happy-Hour-8x10-DS-LAN-9.26.jpg%20 has no <title>, so Google invents the link text in results.

  • 14 pages without a meta description

    /menu, /locations, /edinburgh, /erie, /lancaster and /middleburg-heights and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    /locations, /rewards, /donations-fundraising, /wp-content/uploads/2026/09/ME-Happy-Hour-8x10-DS-LAN-9.26.jpg%20, /contact-2 and /privacy-policy and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    /locations, /edinburgh and /lancaster have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 pages slow to respond

    /menu, /locations, /edinburgh, /lancaster, /middleburg-heights and /monroeville and 3 others took over 3 s to send their HTML from our server.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

1 to fixGoogle 10093
  • 2 small tap targets

    2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://grgfood.com/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (maxandermas.com).

  • Valid certificate (21 days left)

    The certificate from Let's Encrypt · YR2 verifies for maxandermas.com and is valid for another 21 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://maxandermas.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 26 links work

    All 26 links checked from your homepage (21 internal, 5 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

  • No CAA record

    maxandermas.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    maxandermas.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    maxandermas.com was registered in Feb 1998 through Porkbun LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2028

    maxandermas.com is registered until Feb 2028.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 244 words

    The homepage has only about 244 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “ORDER ONLINE”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “order”, “ORDER ONLINE” and “Join Today & Receive 6 Free Cookies”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be maxandermas.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:192.250.227.29 include:spf.mysecurecloudhost.com ip4:192.250.227.21 ip4:45.79.76.106 ip4:23.81.180.247 inclu…”.

  • DKIM signing found

    A DKIM key is published (selector “s1”, “s2” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Whg Dal

Company

Founded
1972
Headquarters
Columbus

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on maxandermas.com, including 12 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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