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maxtrixkids.com website review
Visit site (opens in a new tab)Reviewed 8 November 202638 issues · 87 checks
This review found 38 issues worth fixing on maxtrixkids.com, 11 of them high impact, across 87 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #36,422 of 92,647 reviewed websitesbeats 55%
- #22,873 of 49,273 online storesbeats 47%
- #21,900 of 44,446 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 271 ms |
| May 23, 2026 | 279 ms |
| May 30, 2026 | 292 ms |
| Jun 6, 2026 | 281 ms |
| Jun 13, 2026 | 276 ms |
| Jun 20, 2026 | 270 ms |
| Jun 27, 2026 | 254 ms |
| Jul 4, 2026 | 254 ms |
| Jul 11, 2026 | 258 ms |
| Jul 18, 2026 | 262 ms |
| Jul 25, 2026 | 262 ms |
| Aug 1, 2026 | 260 ms |
| Aug 8, 2026 | 255 ms |
| Aug 15, 2026 | 255 ms |
| Aug 22, 2026 | 259 ms |
| Aug 29, 2026 | 264 ms |
| Sep 5, 2026 | 268 ms |
| Sep 12, 2026 | 267 ms |
| Sep 19, 2026 | 266 ms |
| Sep 26, 2026 | 258 ms |
| Oct 3, 2026 | 246 ms |
| Oct 10, 2026 | 228 ms |
| Oct 17, 2026 | 212 ms |
| Oct 24, 2026 | 202 ms |
| Oct 31, 2026 | 200 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.3 s
3.1 s
3.9 s
4.7 s
5.5 s
6.2 s
Speed
Main-thread work: 9.0 s
A phone's processor spends 9.0 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,280 HTML elements
The page has 5,280 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (ContentSquare, Google Tag Manager and Klaviyo and others), adding 2.1 MB and 2.6 s of main-thread time.
Use efficient cache lifetimes
250 ms · 823 KiB39 files are served with short cache lifetimes, so returning visitors download them again (823 KiB).
Reduce unused JavaScript
1,010 KiBAbout 1,010 KiB of JavaScript is downloaded but never used on this page.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
ContentSquare adds 969 ms
969 msContentSquare costs a phone 969 ms of main-thread work and 178 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
700 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Google Tag Manager adds 480 ms
480 msGoogle Tag Manager costs a phone 480 ms of main-thread work and 663 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 291 ms
291 msKlaviyo costs a phone 291 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Osano CMP adds 262 ms
262 msOsano CMP costs a phone 262 ms of main-thread work and 86 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 172 ms. During a long task the page ignores taps.
Improve image delivery
114 KiB10 images could be 114 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
97 KiBPolyfills for old browsers add 97 KiB JavaScript that modern phones do not need.
Reduce unused CSS
26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 29.3 s
29.3 sThe page becomes fully interactive after 29.3 s. Good is under 3.8 s.
Total Blocking Time: 866 ms
866 msScripts block taps and scrolling for 866 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.5 s
6.5 sVisually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.1 s
4.1 sYour largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Brother and sister playing on solid wood bunk bed with slid…”.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
7 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 163 ms
163 msReal visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 661 ms
661 msReal visitors wait 661 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 27% faster for real visitors
-27%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 271 ms to 200 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 28% faster for real visitors
-28%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.045
0.045The layout barely moves while loading (CLS 0.045, good is under 0.1).
Images and page weight
Page weight: 7.6 MB in 493 requests
7.6 MBYour homepage downloads 7.6 MB in 493 requests on a phone: scripts 3.0 MB (183), media 2.6 MB (1) and other files 1.0 MB (232). Under 2 MB keeps phones on slow connections fast.
About 2.2 g of CO₂ per visit
2.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.15 g of CO₂e: 258.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
24 links without text
24 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 87 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (81 characters)
Your title is 81 characters, so Google will cut it off around 60: “Customizable Bunk Beds & Loft Beds, Mattresses, Dressers & Storage – Maxtrix Kids”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
261 internal links, 4 external
The homepage links to 261 pages on maxtrixkids.com and 4 external pages.
6 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Customize the perfect bed that will last a lifetime. Shop high quality Bunks, Lofts and modular Bedroom Furniture. Free…”.
One H1 headline
Your main headline reads: “Early Black Friday Sale”.
Canonical URL set
The canonical URL is https://www.maxtrixkids.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.maxtrixkids.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (880 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.maxtrixkids.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.maxtrixkids.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.maxtrixkids.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://www.maxtrixkids.com/customer_authentication/redirect and https://www.maxtrixkids.com/collections/twin-xl-over-queen-bunk-beds have no meta description, so Google writes the search snippet from whatever text it finds.
9 pages without an H1
https://www.maxtrixkids.com/collections/black-friday-doorbusters, https://www.maxtrixkids.com/customer_authentication/redirect, https://www.maxtrixkids.com/collections/bunk-beds, https://www.maxtrixkids.com/collections/best-sellers, https://www.maxtrixkids.com/collections/twin-bunk-beds and https://www.maxtrixkids.com/collections/xl-queen-bunk-beds and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://i.liadm.com/s/85221?&aid=60ae8e66-c8ac-46ce-9df3-710db3481105&ref=907DD37B&_=0.8673974843290815.
8 small tap targets
8 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Contentsquare tag 966284 skipped: another Contentsquare tag already runs”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 308 words of copy
The homepage carries about 308 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
25 calls to action
The homepage has 25 calls to action, for example “Shop All Bunk Beds”, “Shop Bestsellers” and “Shop Extra Large Bunks”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
54 cookies set on arrival
54Opening the homepage sets 54 cookies (measured from a US location before any click).
76 other companies contacted
Loading the homepage contacts 76 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maxtrixkids.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 23 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Gorgias Live Chat Helpdesk · Attentive · Xo Insert Code · Blocky Fraud Blocker · Yotpo Product Reviews · Angi Maxwood · 907dd37b Opensend · Wunderkind · Contentsquare Analytics · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Constructor Connect · hulkapps.com · blocky-app.com · cloudfront.net · amazonaws.com · retention.com · attn.tv · nice-team.net · useamp.com · onetext.com · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on maxtrixkids.com, including 18 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.