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mbiota.com website review
Visit site (opens in a new tab)Reviewed 11 November 202630 issues · 78 checks
This review found 30 issues worth fixing on mbiota.com, 8 of them high impact, across 78 checks. The most urgent: page weight: 5.5 MB in 336 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,741 of 108,368 reviewed websitesbeats 86%
- #6,624 of 61,468 online storesbeats 85%
- #6,430 of 56,094 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 139 ms |
| May 30, 2026 | 139 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 134 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 130 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 134 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 128 ms |
| Sep 19, 2026 | 125 ms |
| Sep 26, 2026 | 126 ms |
| Oct 3, 2026 | 127 ms |
| Oct 10, 2026 | 134 ms |
| Oct 17, 2026 | 135 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 138 ms |
| Nov 7, 2026 | 134 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hotjar and Klaviyo and others), adding 3.4 MB and 1.3 s of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
852 KiBAbout 852 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
600 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Google Tag Manager adds 453 ms
453 msGoogle Tag Manager costs a phone 453 ms of main-thread work and 839 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 100 ms
100 msShopify costs a phone 100 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,468 HTML elements
The page has 2,468 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 191 ms
191 msKlaviyo costs a phone 191 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
178 KiB22 files are served with short cache lifetimes, so returning visitors download them again (178 KiB).
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.
Improve image delivery
169 KiB1 image could be 169 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
45 KiBAbout 45 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
30 KiB30 KiB could be saved by minifying JavaScript.
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 26.0 s
26.0 sThe page becomes fully interactive after 26.0 s. Good is under 3.8 s.
Largest Contentful Paint: 5.7 s
5.7 sYour largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 514 ms
514 msScripts block taps and scrolling for 514 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 139 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 114 ms
114 msReal visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 663 ms
663 msReal visitors wait 663 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 336 requests
5.5 MBYour homepage downloads 5.5 MB in 336 requests on a phone: scripts 2.4 MB (145), media 1.2 MB (2) and other files 910 KiB (139). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
12 images without alt text
12 images have no alt text, which hurts accessibility and image search.
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
19 links without text
19 links have no text or label, so screen readers cannot say where they go.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Headings skip levels
Headings skip levels (h2 → h6, h2 → h4 and h3 → h6), which makes the page harder to scan with a screen reader.
SEO
Meta description is long (184 characters)
Your meta description is 184 characters; Google truncates after about 160, so the end of your pitch is cut.
11 links with vague text
11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
218 internal links, 6 external
The homepage links to 218 pages on mbiota.com and 6 external pages.
7 checks passed
One H1 headline
Your main headline reads: “mBIOTA Elemental Diet”.
Title: 53 characters
Your title is a healthy 53 characters: “Elemental Diet for SIBO, IBS & IBD | mBIOTA Elemental”.
Canonical URL set
The canonical URL is https://mbiota.com/.
Structured data in place
Structured data found: FAQPage, OnlineStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mbiota.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, logo, description and contact details; url and sameAs (social profiles) would complete it.
llms.txt published
The site publishes https://mbiota.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://mbiota.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://mbiota.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
https://mbiota.com/pages/ibd and https://mbiota.com/pages/ibd-crohn-s-ulcerative-colitis all use the title “IBD (Crohn’s / Ulcerative Colitis) – mBIOTA Elemental”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://mbiota.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://mbiota.com/pages/ibd and https://mbiota.com/pages/ibd-crohn-s-ulcerative-colitis use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://mbiota.com/pages/ibd-crohn-s-ulcerative-colitis, whose canonical is https://mbiota.com/pages/ibd. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
5 pages without an H1
https://mbiota.com/customer_authentication/redirect, https://mbiota.com/products/elemental-diet, https://mbiota.com/products/elemental-diet-1-week-plan, https://mbiota.com/products/nutritional-maintenance-elemental-diet-plan and https://mbiota.com/pages/transitioning-from-an-elemental-diet-back-to-food have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://mbiota.com/products/elemental-diet, https://mbiota.com/products/elemental-diet-1-week-plan and https://mbiota.com/products/nutritional-maintenance-elemental-diet-plan have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
4 pages slow to respond
https://mbiota.com/customer_authentication/redirect, https://mbiota.com/products/elemental-diet-1-week-plan, https://mbiota.com/products/nutritional-maintenance-elemental-diet-plan and https://mbiota.com/pages/what-is-an-elemental-diet took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
5 console errors
5 errors were logged to the browser console during Google's test (“Access to fetch at 'https://shdid.me/api/cbc/identify' from origin 'https://mbiota.com' has been bl…”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,343 words of copy
The homepage carries about 1,343 words of visible text.
6 checks passed
24 calls to action
The homepage has 24 calls to action, for example “Shop”, “Shop All” and “How to Get Started”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 6 testimonial or review blocks, a star rating and 2 trust badges.
Analytics in place
Analytics detected: Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mbiota.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Mntn · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Judge Me Reviews · Uppromote Affiliate · Checkmate · Gdpr Backpack · Affliate By Secomapp · Bestpush · cloudfront.net · sealsubscriptions.com · amazonaws.com · retention.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on mbiota.com, including 14 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.