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mbiota.com website review

Visit site (opens in a new tab)Reviewed 11 November 202630 issues · 78 checks

This review found 30 issues worth fixing on mbiota.com, 8 of them high impact, across 78 checks. The most urgent: page weight: 5.5 MB in 336 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.5 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
141 ms123 msMay 23Nov 7134 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026139 ms
May 30, 2026139 ms
Jun 6, 2026137 ms
Jun 13, 2026134 ms
Jun 20, 2026137 ms
Jun 27, 2026129 ms
Jul 4, 2026129 ms
Jul 11, 2026129 ms
Jul 18, 2026129 ms
Jul 25, 2026130 ms
Aug 1, 2026128 ms
Aug 8, 2026128 ms
Aug 15, 2026129 ms
Aug 22, 2026134 ms
Aug 29, 2026129 ms
Sep 5, 2026129 ms
Sep 12, 2026128 ms
Sep 19, 2026125 ms
Sep 26, 2026126 ms
Oct 3, 2026127 ms
Oct 10, 2026134 ms
Oct 17, 2026135 ms
Oct 24, 2026137 ms
Oct 31, 2026138 ms
Nov 7, 2026134 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mbiota.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mbiota.com at 0.9 s0.9 s
  2. mbiota.com at 1.8 s1.8 s
  3. mbiota.com at 2.7 s2.7 s
  4. mbiota.com at 3.6 s3.6 s
  5. mbiota.com at 4.5 s4.5 s
  6. mbiota.com at 5.5 s5.5 s
  7. mbiota.com at 6.4 s6.4 s
  8. mbiota.com at 7.3 s7.3 s

Speed

9 to fix58
  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and Klaviyo and others), adding 3.4 MB and 1.3 s of main-thread time.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    852 KiB

    About 852 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    600 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Google Tag Manager adds 453 ms

    453 ms

    Google Tag Manager costs a phone 453 ms of main-thread work and 839 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 100 ms

    100 ms

    Shopify costs a phone 100 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,468 HTML elements

    The page has 2,468 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 191 ms

    191 ms

    Klaviyo costs a phone 191 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    178 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (178 KiB).

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Improve image delivery

    169 KiB

    1 image could be 169 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    30 KiB

    30 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 26.0 s

    26.0 s

    The page becomes fully interactive after 26.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.7 s

    5.7 s

    Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 514 ms

    514 ms

    Scripts block taps and scrolling for 514 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 139 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 663 ms

    663 ms

    Real visitors wait 663 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

1 to fix0
  • Page weight: 5.5 MB in 336 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 336 requests on a phone: scripts 2.4 MB (145), media 1.2 MB (2) and other files 910 KiB (139). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fix86
  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 19 links without text

    19 links have no text or label, so screen readers cannot say where they go.

  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h4 and h3 → h6), which makes the page harder to scan with a screen reader.

SEO

2 to fixGoogle 8593
  • Meta description is long (184 characters)

    Your meta description is 184 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 11 links with vague text

    11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 218 internal links, 6 external

    The homepage links to 218 pages on mbiota.com and 6 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “mBIOTA Elemental Diet”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Elemental Diet for SIBO, IBS & IBD | mBIOTA Elemental”.

  • Canonical URL set

    The canonical URL is https://mbiota.com/.

  • Structured data in place

    Structured data found: FAQPage, OnlineStore, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mbiota.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, logo, description and contact details; url and sameAs (social profiles) would complete it.

  • llms.txt published

    The site publishes https://mbiota.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

7 to fix55
  • 1 page without a title

    https://mbiota.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://mbiota.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    https://mbiota.com/pages/ibd and https://mbiota.com/pages/ibd-crohn-s-ulcerative-colitis all use the title “IBD (Crohn’s / Ulcerative Colitis) – mBIOTA Elemental”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://mbiota.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://mbiota.com/pages/ibd and https://mbiota.com/pages/ibd-crohn-s-ulcerative-colitis use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://mbiota.com/pages/ibd-crohn-s-ulcerative-colitis, whose canonical is https://mbiota.com/pages/ibd. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 5 pages without an H1

    https://mbiota.com/customer_authentication/redirect, https://mbiota.com/products/elemental-diet, https://mbiota.com/products/elemental-diet-1-week-plan, https://mbiota.com/products/nutritional-maintenance-elemental-diet-plan and https://mbiota.com/pages/transitioning-from-an-elemental-diet-back-to-food have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://mbiota.com/products/elemental-diet, https://mbiota.com/products/elemental-diet-1-week-plan and https://mbiota.com/products/nutritional-maintenance-elemental-diet-plan have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 4 pages slow to respond

    https://mbiota.com/customer_authentication/redirect, https://mbiota.com/products/elemental-diet-1-week-plan, https://mbiota.com/products/nutritional-maintenance-elemental-diet-plan and https://mbiota.com/pages/what-is-an-elemental-diet took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 9693
  • 5 console errors

    5 errors were logged to the browser console during Google's test (“Access to fetch at 'https://shdid.me/api/cbc/identify' from origin 'https://mbiota.com' has been bl…”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,343 words of copy

    The homepage carries about 1,343 words of visible text.

6 checks passed
  • 24 calls to action

    The homepage has 24 calls to action, for example “Shop”, “Shop All” and “How to Get Started”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mbiota.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Mntn · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Judge Me Reviews · Uppromote Affiliate · Checkmate · Gdpr Backpack · Affliate By Secomapp · Bestpush · cloudfront.net · sealsubscriptions.com · amazonaws.com · retention.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on mbiota.com, including 14 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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