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mbta.com website review

Visit site (opens in a new tab)Reviewed 11 October 202638 issues · 82 checks

This review found 38 issues worth fixing on mbta.com, 12 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s941 msApr 18Oct 3978 ms
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.1 s
Apr 25, 20261.1 s
May 2, 20261.1 s
May 9, 20261.1 s
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.0 s
Jul 4, 2026977 ms
Jul 11, 2026960 ms
Jul 18, 2026966 ms
Jul 25, 2026994 ms
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 2026978 ms
Real-visitor tap response (INP)75th percentile, phones
159 ms142 msApr 18Oct 3148 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026156 ms
Apr 25, 2026155 ms
May 2, 2026155 ms
May 9, 2026154 ms
May 16, 2026154 ms
May 23, 2026155 ms
May 30, 2026155 ms
Jun 6, 2026157 ms
Jun 13, 2026155 ms
Jun 20, 2026150 ms
Jun 27, 2026146 ms
Jul 4, 2026145 ms
Jul 11, 2026144 ms
Jul 18, 2026144 ms
Jul 25, 2026145 ms
Aug 1, 2026145 ms
Aug 8, 2026146 ms
Aug 15, 2026147 ms
Aug 22, 2026149 ms
Aug 29, 2026150 ms
Sep 5, 2026152 ms
Sep 12, 2026152 ms
Sep 19, 2026151 ms
Sep 26, 2026150 ms
Oct 3, 2026148 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mbta.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mbta.com at 0.4 s0.4 s
  2. mbta.com at 0.8 s0.8 s
  3. mbta.com at 1.1 s1.1 s
  4. mbta.com at 1.5 s1.5 s
  5. mbta.com at 1.9 s1.9 s
  6. mbta.com at 2.3 s2.3 s
  7. mbta.com at 2.6 s2.6 s
  8. mbta.com at 3.0 s3.0 s

Speed

11 to fix43
  • Reduce unused JavaScript

    5.7 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.

  • Render-blocking requests

    4.5 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.

  • Use efficient cache lifetimes

    1.5 s · 230 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (230 KiB).

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 54). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1.2 MB and 907 ms of main-thread time.

  • Reduce unused CSS

    750 ms · 132 KiB

    About 132 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    450 ms · 403 KiB

    9 images could be 403 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 489 ms

    489 ms

    Google Tag Manager costs a phone 489 ms of main-thread work and 652 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 968 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,634 HTML elements

    The page has 1,634 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 9.2 s

    9.2 s

    The first text or image appears after 9.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 21.5 s

    21.5 s

    Your largest element takes 21.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Subway Status”.

  • Time to Interactive: 21.6 s

    21.6 s

    The page becomes fully interactive after 21.6 s. Good is under 3.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 522 ms

    522 ms

    Scripts block taps and scrolling for 522 ms in total while the page loads. Good is under 200 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 156 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 122 ms

    122 ms

    Real visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 386 ms

    386 ms

    Real visitors wait 386 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix58
  • Page weight: 3.5 MB in 57 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 57 requests on a phone: scripts 1.9 MB (18), images 839 KiB (15) and fonts 604 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 8 images in older formats

    8 images (563 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (563 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    187 KiB

    3 images are downloaded at several times the size a phone draws them, for example Subway-Wordless-for-homepage-revised-2018-12-11.png at 1,920 px wide, shown at 350 px. Resized copies would save about 187 KiB.

  • About 1.0 g of CO₂ per visit

    0.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9695
  • <svg> elements with an img or image role must have alternative text (8 elements)

    <svg> elements with an img or image role must have alternative text: 8 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9280
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Main Menu” and “MBTA Homepage”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.mbta.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 232 internal links, 19 external

    The homepage links to 232 pages on mbta.com and 19 external pages.

3 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Public transit in the Greater Boston region. Routes, schedules, trip planner, fares, service alerts, real-time updates,…”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “MBTA - Massachusetts Bay Transportation Authority”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

2 to fix53
  • robots.txt blocks 2 AI answer engine crawlers

    2 of 6

    Your robots.txt shuts out ChatGPT search (OAI-SearchBot) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 4 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (1,126 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages share a title

    / and /menu all use the title “MBTA - Massachusetts Bay Transportation Authority”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 8 pages share a meta description

    /menu, /accessibility/the-ride, /parking, /bikes, /guides and /holidays and 2 others use the same meta description. A description written for each page earns more clicks.

  • 1 page slow to respond

    /stops took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Connecting to 'https://sl-11a463aaedf44600a99367660fd6fa70.ecs.us-east-1.on.aws/events?cee=no' violates the following C…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    22 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 440 words of copy

    The homepage carries about 440 words of visible text.

4 checks passed
  • 17 calls to action

    The homepage has 17 calls to action, for example “Sign Up for Service Alerts”, “Sign up for Auto-pay” and “Order Monthly Passes”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 14 phone links and 0 email links.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mbta.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Framework
Tailwind CSS
Analytics
Google Tag Manager

Company

Founded
1964
Headquarters
Boston

Upkeep, stack, hiring and company data from programmable.info

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