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mcb.dk website review
Visit site (opens in a new tab)Reviewed 24 October 202624 issues · 79 checks
This review found 24 issues worth fixing on mcb.dk, 10 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.0 s |
| May 9, 2026 | 2.0 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.3 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 27, 2026 | 144 ms |
| Jul 4, 2026 | 140 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 145 ms |
| Aug 15, 2026 | 157 ms |
| Aug 22, 2026 | 180 ms |
| Aug 29, 2026 | 180 ms |
| Sep 5, 2026 | 204 ms |
| Sep 12, 2026 | 203 ms |
| Sep 19, 2026 | 195 ms |
| Sep 26, 2026 | 223 ms |
| Oct 3, 2026 | 241 ms |
| Oct 10, 2026 | 242 ms |
| Oct 17, 2026 | 250 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.9 s · 527 KiB63 files are served with short cache lifetimes, so returning visitors download them again (527 KiB).
Render-blocking requests
1.3 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
3,663 HTML elements
The page has 3,663 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 51
51/100Your mobile performance score is 51 (desktop: 98). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
570 ms · 156 KiBAbout 156 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 570 ms faster on a phone.
6 third-party services on the page
6 third-party services load with your homepage (Hubspot, hubspotusercontent-eu1.net and cookieinformation.com and others), adding 185 KiB and 139 ms of main-thread time.
Reduce unused CSS
120 ms · 27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 120 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 98 but mobile only 51. A gap that wide usually means heavy scripts and images that hit phones hardest.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 495 ms of it running JavaScript. That is comfortably low.
Server response: 40 ms
40 msYour server sent the HTML in 40 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.2 s
9.2 sYour largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Her vokser digital forretning”.
First Contentful Paint: 4.3 s
4.3 sThe first text or image appears after 4.3 s on a phone. Good is under 1.8 s.
Time to Interactive: 9.2 s
9.2 sThe page becomes fully interactive after 9.2 s. Good is under 3.8 s.
Speed Index: 6.5 s
6.5 sVisually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 255 ms
255 msReal visitors wait 255 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 73% slower for real visitors
+73%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 144 ms to 250 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 852 ms
852 msReal visitors wait 852 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.191
0.191The layout shifts by 0.191 while loading, so content jumps under the reader's thumb. Good is under 0.1.
2 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 79 ms
79 msScripts block the page for only 79 ms while loading. Good is under 200 ms.
Images and page weight
3 images below the first screen load straight away
3 images further down the page (104 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.3 g of CO₂ per visit
0.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.34 g of CO₂e: 41.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.2 MB in 89 requests
1.2 MBYour homepage downloads 1.2 MB in 89 requests on a phone: scripts 574 KiB (25), images 304 KiB (19) and fonts 182 KiB (6). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h6 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 67 images in the HTML carry an alt attribute.
35 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
337 internal links, 30 external
The homepage links to 337 pages on mcb.dk and 30 external pages.
8 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Vi styrker digital vækst gennem skræddersyede strategier til e-commerce, websites og marketing, der sikrer langvarige p…”.
One H1 headline
Your main headline reads: “Her vokser digital forretning”.
Title: 58 characters
Your title is a healthy 58 characters: “Dit digitale konsulenthus - Vi er pinligt passionerede⎜MCB”.
Canonical URL set
The canonical URL is https://www.mcb.dk/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mcb.dk/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.mcb.dk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,245 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 161 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
10 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,565 words of copy
The homepage carries about 1,565 words of visible text.
3 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 74 testimonial or review blocks and 18 customer or partner logos.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mcb.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- HubSpot CMS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on mcb.dk, including 17 speed issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.