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mccollisters.com website review

Visit site (opens in a new tab)Reviewed 1 November 202622 issues · 83 checks

This review found 22 issues worth fixing on mccollisters.com, 2 of them high impact, across 83 checks. The most urgent: 2 tap targets too small. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s851 msJul 11Oct 241.3 s
Show as table
DateReal-visitor load time (LCP)
Jul 11, 20262.4 s
Jul 18, 20262.6 s
Jul 25, 20262.8 s
Aug 1, 20262.9 s
Aug 8, 20263.3 s
Aug 15, 20263.5 s
Aug 22, 20263.4 s
Aug 29, 20262.9 s
Sep 5, 20262.2 s
Sep 12, 20261.5 s
Sep 19, 20261.2 s
Sep 26, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
114 ms79 msJul 18Oct 24103 ms
Show as table
DateReal-visitor tap response (INP)
Jul 18, 2026103 ms
Jul 25, 202699 ms
Aug 1, 2026100 ms
Aug 8, 2026102 ms
Aug 15, 2026101 ms
Aug 22, 2026101 ms
Aug 29, 202689 ms
Sep 5, 202686 ms
Sep 12, 202684 ms
Sep 19, 202683 ms
Sep 26, 202689 ms
Oct 17, 2026110 ms
Oct 24, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mccollisters.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mccollisters.com at 0.6 s0.6 s
  2. mccollisters.com at 1.2 s1.2 s
  3. mccollisters.com at 1.8 s1.8 s
  4. mccollisters.com at 2.4 s2.4 s
  5. mccollisters.com at 3.0 s3.0 s
  6. mccollisters.com at 3.6 s3.6 s
  7. mccollisters.com at 4.2 s4.2 s
  8. mccollisters.com at 4.7 s4.7 s

Speed

10 to fix86
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google Maps and nitrocdn.com and others), adding 1.1 MB and 898 ms of main-thread time.

  • Mobile performance score: 86

    86/100

    Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 405 ms

    405 ms

    Google Tag Manager costs a phone 405 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    410 KiB

    About 410 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    343 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (343 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 299 ms. During a long task the page ignores taps.

  • Google Maps adds 251 ms

    251 ms

    Google Maps costs a phone 251 ms of main-thread work and 397 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 938 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • nitrocdn.com adds 187 ms

    187 ms

    nitrocdn.com costs a phone 187 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,581 HTML elements

    The page has 1,581 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Time to Interactive: 10.3 s

    10.3 s

    The page becomes fully interactive after 10.3 s. Good is under 3.8 s.

  • Total Blocking Time: 472 ms

    472 ms

    Scripts block taps and scrolling for 472 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 103 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 730 ms

    730 ms

    Real visitors wait 730 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 48% faster for real visitors

    -48%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 3.1 s

    3.1 s

    Visually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Largest Contentful Paint: 2.3 s

    2.3 s

    Your largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the element shown below.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.39 g of CO₂e: 46.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.4 MB in 50 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 50 requests on a phone: scripts 943 KiB (18), images 211 KiB (4) and fonts 116 KiB (3). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9795
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 34 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “McCollister's | Transportation, Warehousing & Logistics Since 1945”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 136 internal links, 25 external

    The homepage links to 136 pages on mccollisters.com and 25 external pages.

7 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “McCollister's provides asset-based transportation, warehousing, logistics, and installation services nationwide. Family…”.

  • One H1 headline

    Your main headline reads: “When Timing TIMING SAFETY AGILITY SECURITY SCALING PREcision Matters When timing, safety, agility, security, scaling an…”.

  • Canonical URL set

    The canonical URL is https://mccollisters.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, Place and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mccollisters.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://mccollisters.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,797 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 9 small tap targets

    9 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,034 words of copy

    The homepage carries about 1,034 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “TALK TO AN EXPERT”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Subscribe”, “Contact Us” and “Talk to an Expert”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 41 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mccollisters.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Microsoft Clarity
Hosting
Kinsta

Upkeep, stack, hiring and company data from programmable.info

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