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mcgeeandco.com website review

Visit site (opens in a new tab)Reviewed 5 November 202647 issues · 89 checks

This review found 47 issues worth fixing on mcgeeandco.com, 19 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.6 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.3 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
172 ms144 msMay 16Oct 31169 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026147 ms
May 23, 2026148 ms
May 30, 2026147 ms
Jun 6, 2026151 ms
Jun 13, 2026151 ms
Jun 20, 2026153 ms
Jun 27, 2026159 ms
Jul 4, 2026162 ms
Jul 11, 2026161 ms
Jul 18, 2026157 ms
Jul 25, 2026154 ms
Aug 1, 2026153 ms
Aug 8, 2026154 ms
Aug 15, 2026162 ms
Aug 22, 2026162 ms
Aug 29, 2026168 ms
Sep 5, 2026168 ms
Sep 12, 2026165 ms
Sep 19, 2026164 ms
Sep 26, 2026162 ms
Oct 3, 2026161 ms
Oct 10, 2026159 ms
Oct 17, 2026162 ms
Oct 24, 2026162 ms
Oct 31, 2026169 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mcgeeandco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mcgeeandco.com at 1.0 s1.0 s
  2. mcgeeandco.com at 2.0 s2.0 s
  3. mcgeeandco.com at 3.0 s3.0 s
  4. mcgeeandco.com at 4.0 s4.0 s
  5. mcgeeandco.com at 5.0 s5.0 s
  6. mcgeeandco.com at 5.9 s5.9 s
  7. mcgeeandco.com at 6.9 s6.9 s
  8. mcgeeandco.com at 7.9 s7.9 s

Speed

15 to fix18
  • Reduce unused JavaScript

    6.8 s · 2.1 MB

    About 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.

  • Use efficient cache lifetimes

    3.0 s · 1,000 KiB

    41 files are served with short cache lifetimes, so returning visitors download them again (1,000 KiB).

  • audioeye-services.com adds 1.5 s

    1.5 s

    audioeye-services.com costs a phone 1.5 s of main-thread work and 300 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 18

    18/100

    Your mobile performance score is 18. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.9 s

    A phone's processor spends 9.9 s on main-thread work while loading, 5.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye-services.com, Google Tag Manager and Unpkg and others), adding 2.8 MB and 3.1 s of main-thread time.

  • Improve image delivery

    900 ms · 488 KiB

    14 images could be 488 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Render-blocking requests

    800 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Legacy JavaScript

    400 ms · 83 KiB

    Polyfills for old browsers add 83 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • Google Tag Manager adds 338 ms

    338 ms

    Google Tag Manager costs a phone 338 ms of main-thread work and 668 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 89 KiB

    About 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Unpkg adds 251 ms

    251 ms

    Unpkg costs a phone 251 ms of main-thread work and 795 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 288 ms. During a long task the page ignores taps.

  • 2,441 HTML elements

    The page has 2,441 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 189 ms

    189 ms

    Klaviyo costs a phone 189 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    126 KiB

    126 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.27

    0.27

    For real visitors the layout shifts by 0.27 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 36.5 s

    36.5 s

    Your largest element takes 36.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 15.5 s

    15.5 s

    Visually, the page fills in at 15.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 44.3 s

    44.3 s

    The page becomes fully interactive after 44.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.526

    0.526

    The layout shifts by 0.526 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Real-user TTFB: 866 ms

    866 ms

    Real visitors wait 866 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 147 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 32% faster for real visitors

    -32%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix64
  • Page weight: 16.9 MB in 377 requests

    16.9 MB

    Your homepage downloads 16.9 MB in 377 requests on a phone: media 5.5 MB (2), images 5.4 MB (37) and scripts 4.5 MB (181). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Cat5_Rugs.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (210 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.8 g of CO₂ per visit

    4.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.80 g of CO₂e: 576.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8492
  • Certain ARIA roles must contain particular children (4 elements)

    Certain ARIA roles must contain particular children: 4 elements on the page fail this check, rated critical by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 33 links without text

    33 visible links have no text or label, so screen readers cannot say where they go.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9297
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 709 internal links, 22 external

    The homepage links to 709 pages on mcgeeandco.com and 22 external pages.

7 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Explore McGee & Co. for an exquisite range of pillows, decor, furniture, rugs, wall art, kitchen products, lighting, an…”.

  • One H1 headline

    Your main headline reads: “McGee & Co.”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Create Beautiful Spaces for Inspired Living - McGee & Co.”.

  • Canonical URL set

    The canonical URL is https://www.mcgeeandco.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mcgeeandco.com/sitemap.xml.

AI search readiness

2 to fix53
  • robots.txt blocks 1 AI answer engine crawler

    1 of 6

    Your robots.txt shuts out Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.mcgeeandco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 3 crawlers

    robots.txt blocks ClaudeBot, Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (1,897 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix68
  • 1 page without a title

    https://www.mcgeeandco.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.mcgeeandco.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://www.mcgeeandco.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.mcgeeandco.com/pages/shop-by-room and https://www.mcgeeandco.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 183 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=b2d1dffb-d1ad-4814-86f7-81ecc7c47d0d&referrer=&landingpage=https%3A%2F%2Fwww.mcgeeandco.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%.

  • 11 small tap targets

    11 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 233 words

    The homepage has only about 233 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Up to 70% off Shop All Sale” and “The Holiday Boutique Shop Now”.

  • 95 calls to action

    The homepage has 95 calls to action, for example “Shop By Room”, “McGee & Co. Merch Shop” and “Shop by Room”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Segment.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 64 other companies contacted

    Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mcgeeandco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Advanced Wishlist · Dynamic Yield By Mastercard · Okendo · Lookfy Gallery · Awin Affiliate Marketing · Helium Customer Fields · Loyalty Rewards And Referrals · Klaviyo Email Marketing Sms · Instafeed · Ignite Formerly Fueled · Zepto Product Personalizer · My Wishlist Share Remind · Affirm · Intercom · Bespoke Shipping · Back In Stock · powr.io · rise-ai.com · attributionapp.com · cloudfront.net · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
React
E-commerce
Shopify
Analytics
Google Tag Manager | Segment
Hosting
Shopify

Company

Headquarters
Draper

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 47 issues on mcgeeandco.com, including 24 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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