mcgowanbuilders.com website review

67 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

7 third-party services load with your homepage (Google Tag Manager, Facebook and Vimeo and others), adding 7.5 MB and 452 ms of main-thread time.

Your mobile performance score is 64 (desktop: 81). Pages that score under 90 lose visitors before the first paint.

Vimeo costs a phone 108 ms of main-thread work and 6.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

27 images could be 561 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

About 441 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 310 ms faster on a phone.

A phone's processor spends 2.5 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

11 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

9 KiB could be saved by minifying CSS.

9 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

Your largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “INTERIORS Mc Gowan has a long-standing reputation construct…”.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

64 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 263 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 8.8 MB in 107 requests on a phone: other files 6.4 MB (26), images 1.1 MB (45) and scripts 974 KiB (18). Under 2 MB keeps phones on slow connections fast.

19 images further down the page (690 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

12 images (510 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.48 g of CO₂e: 297.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

Some lists contain elements other than list items, which screen readers announce wrongly.

1 tap target is too small or too close together to hit reliably with a finger.

5 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

7 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 85 pages on mcgowanbuilders.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://mcgowanbuilders.com/about and https://mcgowanbuilders.com/about/the-firm all use the title “About Mc Gowan | Construction Management and General Contracting”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://mcgowanbuilders.com/services, https://mcgowanbuilders.com/news, https://mcgowanbuilders.com/contact, https://mcgowanbuilders.com/about/executive-team, https://mcgowanbuilders.com/about/florida-office and https://mcgowanbuilders.com/about/core-values and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://mcgowanbuilders.com/about and https://mcgowanbuilders.com/about/the-firm use the same meta description. A description written for each page earns more clicks.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://mcgowanbuilders.com/about, whose canonical is https://mcgowanbuilders.com/about/the-firm. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://mcgowanbuilders.com/about, https://mcgowanbuilders.com/services, https://mcgowanbuilders.com/projects, https://mcgowanbuilders.com/news, https://mcgowanbuilders.com/contact and https://mcgowanbuilders.com/about/the-firm and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

3 errors were logged to the browser console while the page loaded, for example “Private field '#colorbox' must be declared in an enclosing class”.

Chrome logged issues while loading the page (“Cookie”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 4 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,256 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.