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mckenziepickups.com website review

Visit site (opens in a new tab)Reviewed 12 November 202613 issues · 62 checks

This review found 13 issues worth fixing on mckenziepickups.com, 4 of them high impact, across 62 checks. The most urgent: 1 text element with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

87B

Closest competitors among Shopify stores

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One score from every part of this review. How it works

mckenziepickups.com (opens in a new tab)
Full-page screenshot of mckenziepickups.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mckenziepickups.com at 0.4 s0.4 s
  2. mckenziepickups.com at 0.8 s0.8 s
  3. mckenziepickups.com at 1.1 s1.1 s
  4. mckenziepickups.com at 1.5 s1.5 s
  5. mckenziepickups.com at 1.9 s1.9 s
  6. mckenziepickups.com at 2.3 s2.3 s
  7. mckenziepickups.com at 2.6 s2.6 s
  8. mckenziepickups.com at 3.0 s3.0 s

Speed

1 to fix94

  • Render-blocking requests

    350 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Reduce unused CSS

    110 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.

  • Reduce unused JavaScript

    82 KiB

    About 82 KiB of JavaScript is downloaded but never used on this page.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.

  • 4 third-party services on the page

    4 third-party services load with your homepage (jQuery CDN, ddshopapps.com and Shopify and others), adding 54 KiB and 37 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Improve image delivery

    5 KiB

    1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

3 checks passed

  • Mobile performance score: 94

    94/100

    Your mobile performance score is 94. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 275 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix97

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

5 checks passed

  • Cumulative Layout Shift: 0.098

    0.098

    The layout barely moves while loading (CLS 0.098, good is under 0.1).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.4 s

    1.4 s

    Your largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Hey everyone, Most of our pickup locations will now be doin…”.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.4 s

    1.4 s

    The page is fully interactive after 1.4 s.

Images and page weight

100

  • About 0.3 g of CO₂ per visit

    0.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.27 g of CO₂e: 31.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 959 KiB in 90 requests

    959 KiB

    Your homepage downloads 959 KiB in 90 requests on a phone: other files 603 KiB (46), scripts 203 KiB (17) and stylesheets 79 KiB (23). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9597

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed

  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9282

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 20 internal links, 1 external

    The homepage links to 20 pages on mckenziepickups.com and 1 external page.

5 checks passed

  • Title: 56 characters

    Your title is a healthy 56 characters: “McKenzie Pickups - Ontario's Ocean Import Pickup Company”.

  • Canonical URL set

    The canonical URL is https://mckenziepickups.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mckenziepickups.com/sitemap.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (823 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mckenziepickups.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95

  • 1 page without a meta description

    https://mckenziepickups.com/blogs/news has no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

6 checks passed

  • Linked pages load

    All 9 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://use.fontawesome.com/releases/v5.3.1/css/all.css' from origin 'https://mckenziepick…”.

2 checks passed

  • Tap targets are thumb-sized

    12 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 338 words of copy

    The homepage carries about 338 words of visible text.

2 checks passed

  • 4 calls to action

    The homepage has 4 calls to action, for example “Book Pickup” and “Contact Us”.

  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage, asking for an email.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mckenziepickups.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

ddshopapps.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 13 issues on mckenziepickups.com, including 2 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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