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mcmillanelectric.com website review

Visit site (opens in a new tab)Reviewed 24 October 202635 issues · 99 checks

This review found 35 issues worth fixing on mcmillanelectric.com, 13 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.4 sMay 2Oct 171.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.8 s
May 9, 20261.8 s
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20262.0 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
97 ms72 msMay 2Oct 1778 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202675 ms
May 9, 202675 ms
May 16, 202679 ms
May 23, 202678 ms
May 30, 202679 ms
Jun 6, 202681 ms
Jun 13, 202681 ms
Jun 20, 202683 ms
Jun 27, 202684 ms
Jul 4, 202686 ms
Jul 11, 202684 ms
Jul 18, 202685 ms
Jul 25, 202683 ms
Aug 1, 202684 ms
Aug 8, 202687 ms
Aug 15, 202694 ms
Aug 22, 202694 ms
Aug 29, 202681 ms
Sep 5, 202679 ms
Sep 12, 202681 ms
Sep 19, 202686 ms
Sep 26, 202682 ms
Oct 3, 202680 ms
Oct 10, 202678 ms
Oct 17, 202678 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix40
  • Reduce unused JavaScript

    4.4 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.

  • Render-blocking requests

    2.8 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Improve image delivery

    1.8 s · 845 KiB

    4 images could be 845 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

  • Reduce unused CSS

    1.2 s · 234 KiB

    About 234 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and StackAdapt and others), adding 2.1 MB and 1.6 s of main-thread time.

  • Google Tag Manager adds 822 ms

    822 ms

    Google Tag Manager costs a phone 822 ms of main-thread work and 933 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 707 ms

    707 ms

    YouTube costs a phone 707 ms of main-thread work and 988 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    200 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    12 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (12 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.7 s

    8.7 s

    The first text or image appears after 8.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 20.5 s

    20.5 s

    Your largest element takes 20.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “RELIABLE, US-MADE MOTORS DELIVERED ON TIME UL-CERTIFIED AND…”.

  • Time to Interactive: 23.2 s

    23.2 s

    The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 676 ms

    676 ms

    Scripts block taps and scrolling for 676 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.23

    0.23

    For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 75 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.1 MB in 108 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 108 requests on a phone: scripts 2.4 MB (56), images 1.1 MB (18) and stylesheets 224 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (142 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9094
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h3 → h5, h4 → h6 and h4 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • 2 H1 headlines

    There are 2 <h1> headlines (“RELIABLE, US-MADE MOTORS DELIVERED ON TIME” and “RELIABLE, US-MADE MOTORS DELIVERED ON TIME”). One clear main headline is easier for people and search engines.

  • Meta description is long (195 characters)

    Your meta description is 195 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 85 internal links, 7 external

    The homepage links to 85 pages on mcmillanelectric.com and 7 external pages.

6 checks passed
  • Title: 58 characters

    Your title is a healthy 58 characters: “McMillan Electric - Electric Motor Manufacturer In The USA”.

  • Canonical URL set

    The canonical URL is https://mcmillanelectric.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mcmillanelectric.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (581 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 7397
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    6 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.linkedin.com/company/mcmillan-electric-company/mycompany/?viewAsMember=true.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (mcmillanelectric.com).

  • Valid certificate (44 days left)

    The certificate from Google Trust Services · WE1 verifies for mcmillanelectric.com and is valid for another 44 days.

  • http:// redirects to https

    http://mcmillanelectric.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 39 links work

    All 39 links checked from your homepage (35 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    mcmillanelectric.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    mcmillanelectric.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    mcmillanelectric.com was registered in May 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    mcmillanelectric.com is registered until May 2027.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 337 words of copy

    The homepage carries about 337 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY REPLACEMENT MOTORS”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Return to shop”, “Buy Replacement Motors” and “SHOP OUR REPLACEMENT MOTORS”.

  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 customer or partner logos and 24 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a ip4:64.33.158.35 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 1 plugin is behind its latest release.woocommerce-google-adwords-conversion-tracking-tag 1.69.1 → 1.71.0

Stack

CMS
WordPress 7.1.3
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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