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mcro.com website review

Visit site (opens in a new tab)Reviewed 5 November 202635 issues · 86 checks

This review found 35 issues worth fixing on mcro.com, 12 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
168 ms134 msMay 16Oct 31138 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026162 ms
May 23, 2026162 ms
May 30, 2026156 ms
Jun 6, 2026154 ms
Jun 13, 2026156 ms
Jun 20, 2026161 ms
Jun 27, 2026163 ms
Jul 4, 2026164 ms
Jul 11, 2026163 ms
Jul 18, 2026163 ms
Jul 25, 2026162 ms
Aug 1, 2026162 ms
Aug 8, 2026161 ms
Aug 15, 2026162 ms
Aug 22, 2026163 ms
Aug 29, 2026163 ms
Sep 5, 2026162 ms
Sep 12, 2026156 ms
Sep 19, 2026151 ms
Sep 26, 2026145 ms
Oct 3, 2026143 ms
Oct 10, 2026144 ms
Oct 17, 2026140 ms
Oct 24, 2026138 ms
Oct 31, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mcro.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mcro.com at 1.2 s1.2 s
  2. mcro.com at 2.4 s2.4 s
  3. mcro.com at 3.6 s3.6 s
  4. mcro.com at 4.8 s4.8 s
  5. mcro.com at 5.9 s5.9 s
  6. mcro.com at 7.1 s7.1 s
  7. mcro.com at 8.3 s8.3 s
  8. mcro.com at 9.5 s9.5 s

Speed

13 to fix54
  • Render-blocking requests

    1.1 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    2.3 MB

    14 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Facebook and Klaviyo and others), adding 2.8 MB and 1.1 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 823 KiB

    About 823 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    719 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (719 KiB).

  • Shopify adds 442 ms

    442 ms

    Shopify costs a phone 442 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 374 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,445 HTML elements

    The page has 2,445 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 147 ms

    147 ms

    Klaviyo costs a phone 147 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tidio.co adds 75 ms

    75 ms

    tidio.co costs a phone 75 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    68 KiB

    Polyfills for old browsers add 68 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    19 KiB

    19 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 29.6 s

    29.6 s

    The page becomes fully interactive after 29.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 9.0 s

    9.0 s

    Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 13.9 s

    13.9 s

    Visually, the page fills in at 13.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 421 ms

    421 ms

    Scripts block taps and scrolling for 421 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 124 ms

    124 ms

    Real visitors wait 124 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 562 ms

    562 ms

    Real visitors wait 562 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.057

    0.057

    The layout barely moves while loading (CLS 0.057, good is under 0.1).

Images and page weight

3 to fix43
  • Page weight: 8.4 MB in 413 requests

    8.4 MB

    Your homepage downloads 8.4 MB in 413 requests on a phone: images 4.3 MB (46), scripts 2.3 MB (116) and other files 1.2 MB (217). Under 2 MB keeps phones on slow connections fast.

  • 10 images far larger than shown

    883 KiB

    10 images are downloaded at several times the size a phone draws them, for example Lineup_GridSection.jpg at 1,600 px wide, shown at 164 px. Resized copies would save about 883 KiB.

  • 10 images below the first screen load straight away

    10 images further down the page (1.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.4 g of CO₂ per visit

    2.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.38 g of CO₂e: 285.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 8588
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 4 H1 headlines

    There are 4 <h1> headlines (“MICRODOSING MADE EASY”, “YOU'LL BE SO F@*KING NAUGHTY” and “Trust the Science”). One clear main headline is easier for people and search engines.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 78 internal links, 7 external

    The homepage links to 78 pages on mcro.com and 7 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Discover MCRO Edibles—low-dose THC gummies with functional mushrooms for energy, relaxation, sleep, and intimacy. Enjoy…”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “MCRO Edibles | Functional THC Gummies for Predictable Effects”.

  • Canonical URL set

    The canonical URL is https://mcro.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mcro.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,273 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    /collections/bfcm-2026, /collections/thc and /collections/pouches have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    /products/sexy-time-extra-strength, /products/mcro-shot-mixed-berry-indica, /products/calm-variety-pack, /collections/build-your-own-bundle, /products/all-day and /products/at-night and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages with very little text

    /products/sexy-time-extra-strength, /products/mcro-shot-mixed-berry-indica, /products/calm-variety-pack, /products/all-day, /products/at-night and /products/calm-down and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “ctrl.on is not a function”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    10 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,318 words of copy

    The homepage carries about 1,318 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP EARLY STACK SALE • UP TO 50% OFF”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “SHOP EARLY STACK SALE • UP TO 50% OFF”, “Shop THC” and “Shop Pouches”.

  • 12 short forms

    12 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 32 testimonial or review blocks, 7 trust badges and “100,000+ customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 38 cookies set on arrival

    38

    Opening the homepage sets 38 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 63 other companies contacted

    Loading the homepage contacts 63 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mcro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Triplewhale · Cbdaffs Advertiser Integration · Klaviyo Email Marketing Sms · Popsixle · Eg Auto Add To Cart · Ta Banner Pop Up · Powerful Form Builder · Redo · Selleasy · Rivo Loyalty Rewards Referrals · Shopify · Countdown Timer · Upcart · Age Checker · snapchat.com · rechargecdn.com · loox.io · trackcb.com · nice-team.net · metorik.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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