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mcwebdesign.com.au website review

Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 76 checks

This review found 38 issues worth fixing on mcwebdesign.com.au, 14 of them high impact, across 76 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of mcwebdesign.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mcwebdesign.com.au at 0.7 s0.7 s
  2. mcwebdesign.com.au at 1.3 s1.3 s
  3. mcwebdesign.com.au at 2.0 s2.0 s
  4. mcwebdesign.com.au at 2.7 s2.7 s
  5. mcwebdesign.com.au at 3.3 s3.3 s
  6. mcwebdesign.com.au at 4.0 s4.0 s
  7. mcwebdesign.com.au at 4.7 s4.7 s
  8. mcwebdesign.com.au at 5.3 s5.3 s

Speed

9 to fix48
  • Use efficient cache lifetimes

    14.6 s · 8.0 MB

    20 files are served with short cache lifetimes, so returning visitors download them again (8.0 MB).

  • Improve image delivery

    11.1 s · 6.6 MB

    10 images could be 6.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 11.1 s faster on a phone.

  • Render-blocking requests

    3.6 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.

  • Reduce unused JavaScript

    1.2 s · 272 KiB

    About 272 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Cloudflare CDN and others), adding 1.4 MB and 583 ms of main-thread time.

  • Google Tag Manager adds 315 ms

    315 ms

    Google Tag Manager costs a phone 315 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 257 ms

    257 ms

    Facebook costs a phone 257 ms of main-thread work and 227 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • caasbestosremoval.com.au adds 0 ms

    0 ms

    caasbestosremoval.com.au costs a phone 0 ms of main-thread work and 475 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    160 ms · 16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • Minify JavaScript

    160 ms · 14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 607 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix54
  • Largest Contentful Paint: 22.8 s

    22.8 s

    Your largest element takes 22.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Professional Business Services”.

  • Time to Interactive: 36.7 s

    36.7 s

    The page becomes fully interactive after 36.7 s. Good is under 3.8 s.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 444 ms

    444 ms

    Scripts block taps and scrolling for 444 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 8.8 MB in 41 requests

    8.8 MB

    Your homepage downloads 8.8 MB in 41 requests on a phone: images 7.4 MB (15), scripts 648 KiB (10) and stylesheets 499 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 7 images over 500 KB

    7 images weigh 5.8 MB together. On a phone connection a single image that size takes seconds.

  • 11 images far larger than shown

    3.6 MB

    11 images are downloaded at several times the size a phone draws them, for example cc9e3071-cab2-47d3-810f-7fe8d4028d11.jpg at 1,280 px wide, shown at 298 px. Resized copies would save about 3.6 MB.

  • 11 images in older formats

    11 images (7.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 10 images below the first screen load straight away

    10 images further down the page (6.9 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.5 g of CO₂ per visit

    2.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.49 g of CO₂e: 298.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9195
  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 10072
  • Title is long (73 characters)

    Your title is 73 characters, so Google will cut it off around 60: “Web Design Sydney & Melbourne - Australian Web Agency - Congero | Congero”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“We build your business website for you. Live in 1…” and “Our Australian team builds your website for you, …”). One clear main headline is easier for people and search engines.

  • Meta description is long (161 characters)

    Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://congero.com.au/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 30 internal links, 14 external

    The homepage links to 30 pages on mcwebdesign.com.au and 14 external pages.

2 checks passed
  • Canonical URL set

    The canonical URL is https://congero.com.au/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://congero.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (946 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://congero.com.au/social-media-offer, whose canonical is https://congero.com.au/tradie-website-special. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 8 small tap targets

    8 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Manifest: Line: 1, column: 1, Syntax error.”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 925 words of copy

    The homepage carries about 925 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get my website built — free”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Pricing”, “Contact” and “Get my website built — free”.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mcwebdesign.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Hosting
Synergywholesale Ap Synergy Wholesale Pty Ltd

Upkeep, stack, hiring and company data from programmable.info

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