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mda.org website review

Visit site (opens in a new tab)Reviewed 25 October 202638 issues · 93 checks

This review found 38 issues worth fixing on mda.org, 13 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.6 sMay 2Oct 171.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
130 ms112 msMay 2Oct 17120 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026116 ms
May 9, 2026117 ms
May 16, 2026115 ms
May 23, 2026116 ms
May 30, 2026114 ms
Jun 6, 2026114 ms
Jun 13, 2026119 ms
Jun 20, 2026121 ms
Jun 27, 2026124 ms
Jul 4, 2026125 ms
Jul 11, 2026126 ms
Jul 18, 2026127 ms
Jul 25, 2026127 ms
Aug 1, 2026128 ms
Aug 8, 2026127 ms
Aug 15, 2026122 ms
Aug 22, 2026120 ms
Aug 29, 2026117 ms
Sep 5, 2026117 ms
Sep 12, 2026118 ms
Sep 19, 2026120 ms
Sep 26, 2026120 ms
Oct 3, 2026120 ms
Oct 10, 2026120 ms
Oct 17, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mda.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mda.org at 0.4 s0.4 s
  2. mda.org at 0.8 s0.8 s
  3. mda.org at 1.1 s1.1 s
  4. mda.org at 1.5 s1.5 s
  5. mda.org at 1.9 s1.9 s
  6. mda.org at 2.3 s2.3 s
  7. mda.org at 2.6 s2.6 s
  8. mda.org at 3.0 s3.0 s

Speed

10 to fix38
  • Reduce unused JavaScript

    3.0 s · 565 KiB

    About 565 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 235 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (235 KiB).

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 70). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and fundraiseup.com and others), adding 1.5 MB and 1.4 s of main-thread time.

  • Google Tag Manager adds 993 ms

    993 ms

    Google Tag Manager costs a phone 993 ms of main-thread work and 1,012 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 704 KiB

    8 images could be 704 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    550 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Legacy JavaScript

    300 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 258 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 22 KiB

    22 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 70 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 9.0 s

    9.0 s

    The first text or image appears after 9.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 20.4 s

    20.4 s

    Your largest element takes 20.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “You're not alone. We can help.”.

  • Time to Interactive: 20.5 s

    20.5 s

    The page becomes fully interactive after 20.5 s. Good is under 3.8 s.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 742 ms

    742 ms

    Scripts block taps and scrolling for 742 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 116 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 131 ms

    131 ms

    Real visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 548 ms

    548 ms

    Real visitors wait 548 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 139 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 139 requests on a phone: scripts 1.6 MB (47), images 1.5 MB (40) and HTML 67 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (157 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (124 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8888
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Form elements should have a visible label (9 elements)

    Form elements should have a visible label: 9 elements on the page fail this check, rated serious by axe-core.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8587
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (177 characters)

    Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 123 internal links, 45 external

    The homepage links to 123 pages on mda.org and 45 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “You're not alone. We can help.”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “Muscular Dystrophy Association”.

  • Canonical URL set

    The canonical URL is https://www.mda.org/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mda.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.mda.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,315 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix83
  • 1 page without a meta description

    https://www.mda.org/careers has no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages share a meta description

    https://www.mda.org/press-releases/fda-approves-isembyld-the-first-and-only-muscle-targeted-therapy-for-spinal-muscular-atrophy, https://www.mda.org/care/mda-care-centers, https://www.mda.org/about-mda, https://www.mda.org/join-mda, https://www.mda.org/about-mda/our-impact and https://www.mda.org/about-mda/faq and 7 others use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.mda.org/ambassador, whose canonical is https://www.mda.org/ambassadors. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.mda.org/careers has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://www.mda.org/careers took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25120392&Ver=2&mid=9cd56ee2-510a-4540-b7ea-b04780b5cf40&bo=1&sid=cec68060d0b211f1be0c0583923a3833&vid=cec698f0d0b211f18ac8cde8dcffa028&vids=1&msclkid=N&pi=918639831&lg.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “params is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    99 of 101 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,108 words of copy

    The homepage carries about 1,108 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “Contact our Research Team”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Contact Us”, “Contact our Research Team” and “Shop the MDA Store”.

  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mda.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Framework
jQuery
Analytics
Google Tag Manager

Company

Founded
1950
Headquarters
Chicago

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on mda.org, including 16 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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