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meatchurch.com website review
Visit site (opens in a new tab)Reviewed 7 November 202625 issues · 77 checks
This review found 25 issues worth fixing on meatchurch.com, 7 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #16,160 of 90,129 reviewed websitesbeats 77%
- #9,855 of 47,278 online storesbeats 73%
- #9,531 of 42,501 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.0 s |
| May 23, 2026 | 1.0 s |
| May 30, 2026 | 992 ms |
| Jun 6, 2026 | 991 ms |
| Jun 13, 2026 | 990 ms |
| Jun 20, 2026 | 995 ms |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 982 ms |
| Aug 15, 2026 | 980 ms |
| Aug 22, 2026 | 975 ms |
| Aug 29, 2026 | 981 ms |
| Sep 5, 2026 | 995 ms |
| Sep 12, 2026 | 990 ms |
| Sep 19, 2026 | 994 ms |
| Sep 26, 2026 | 995 ms |
| Oct 3, 2026 | 989 ms |
| Oct 10, 2026 | 995 ms |
| Oct 17, 2026 | 992 ms |
| Oct 24, 2026 | 979 ms |
| Oct 31, 2026 | 962 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 77 ms |
| May 23, 2026 | 78 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 79 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 79 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 79 ms |
| Aug 1, 2026 | 80 ms |
| Aug 8, 2026 | 81 ms |
| Aug 15, 2026 | 83 ms |
| Aug 22, 2026 | 84 ms |
| Aug 29, 2026 | 81 ms |
| Sep 5, 2026 | 81 ms |
| Sep 12, 2026 | 81 ms |
| Sep 19, 2026 | 81 ms |
| Sep 26, 2026 | 82 ms |
| Oct 3, 2026 | 81 ms |
| Oct 10, 2026 | 81 ms |
| Oct 17, 2026 | 80 ms |
| Oct 24, 2026 | 80 ms |
| Oct 31, 2026 | 80 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.2 s
2.6 s
3.0 s
3.5 s
Speed
Improve image delivery
1.2 s · 513 KiB16 images could be 513 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.
Reduce unused JavaScript
1.1 s · 300 KiBAbout 300 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 665 KiB and 585 ms of main-thread time.
Google Tag Manager adds 238 ms
238 msGoogle Tag Manager costs a phone 238 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
150 ms · 48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
50 ms · 19 KiB6 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Render-blocking requests
50 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.0 s
13.0 sYour largest element takes 13.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 13.1 s
13.1 sThe page becomes fully interactive after 13.1 s. Good is under 3.8 s.
First Contentful Paint: 4.3 s
4.3 sThe first text or image appears after 4.3 s on a phone. Good is under 1.8 s.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 238 ms
238 msScripts block taps and scrolling for 238 ms in total while the page loads. Good is under 200 ms.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 77 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 437 ms
437 msReal visitors wait 437 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 241 requests
3.2 MBYour homepage downloads 3.2 MB in 241 requests on a phone: images 1.4 MB (36), scripts 893 KiB (68) and other files 824 KiB (125). Under 2 MB keeps phones on slow connections fast.
7 images below the first screen load straight away
7 images further down the page (338 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (62 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.91 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (30 elements)
All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 23 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
110 internal links, 9 external
The homepage links to 110 pages on meatchurch.com and 9 external pages.
6 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Master the art of BBQ with Meat Church’s award-winning rubs & seasonings. From brisket to ribs, we’ve got the flavor. S…”.
Title: 60 characters
Your title is a healthy 60 characters: “Meat Church BBQ | Legendary Rubs & Seasonings for Pitmasters”.
Canonical URL set
The canonical URL is https://www.meatchurch.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.meatchurch.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (584 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/collections/the-fall-collection has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
15 small tap targets
15 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “theme.ajaxCartInit is not a function”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 316 words of copy
The homepage carries about 316 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP OUR BUNDLES NOW!” and “LEGENDARY BBQ RUBS Shop Seasonings”.
13 calls to action
The homepage has 13 calls to action, for example “Shop”, “Shop our Bundles Now!” and “Shop Now”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at meatchurch.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Cookieyes Gdpr · Klaviyo Email Marketing Sms · Smart Accessibility
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Waxahachie
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on meatchurch.com, including 12 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.