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meatdiscounter.nl website review
Visit site (opens in a new tab)Reviewed 7 November 202640 issues · 91 checks
This review found 40 issues worth fixing on meatdiscounter.nl, 13 of them high impact, across 91 checks. The most urgent: fontAwesome CDN adds 1.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,435 of 91,246 reviewed websitesbeats 93%
- #2,297 of 48,132 online storesbeats 93%
- #2,224 of 43,337 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 723 ms |
| May 23, 2026 | 712 ms |
| May 30, 2026 | 701 ms |
| Jun 6, 2026 | 680 ms |
| Jun 13, 2026 | 665 ms |
| Jun 20, 2026 | 661 ms |
| Jun 27, 2026 | 669 ms |
| Jul 4, 2026 | 691 ms |
| Jul 11, 2026 | 708 ms |
| Jul 18, 2026 | 731 ms |
| Jul 25, 2026 | 739 ms |
| Aug 1, 2026 | 743 ms |
| Aug 8, 2026 | 741 ms |
| Aug 15, 2026 | 745 ms |
| Aug 22, 2026 | 758 ms |
| Aug 29, 2026 | 772 ms |
| Sep 5, 2026 | 788 ms |
| Sep 12, 2026 | 796 ms |
| Sep 19, 2026 | 747 ms |
| Sep 26, 2026 | 658 ms |
| Oct 3, 2026 | 566 ms |
| Oct 10, 2026 | 519 ms |
| Oct 17, 2026 | 524 ms |
| Oct 24, 2026 | 542 ms |
| Oct 31, 2026 | 542 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 107 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 114 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 124 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 133 ms |
| Jul 4, 2026 | 136 ms |
| Jul 11, 2026 | 136 ms |
| Jul 18, 2026 | 135 ms |
| Jul 25, 2026 | 135 ms |
| Aug 1, 2026 | 133 ms |
| Aug 8, 2026 | 136 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 143 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 146 ms |
| Oct 31, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.9 s
5.2 s
6.5 s
7.8 s
9.1 s
10.4 s
Speed
FontAwesome CDN adds 1.2 s
1.2 sFontAwesome CDN costs a phone 1.2 s of main-thread work and 282 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 10.6 s
A phone's processor spends 10.6 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (FontAwesome CDN, Google Tag Manager and Clarity and others), adding 1.5 MB and 2.2 s of main-thread time.
Mobile performance score: 80
80/100Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.
Font display
600 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).
Improve image delivery
510 KiB15 images could be 510 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
287 KiBAbout 287 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 250 ms
250 msGoogle Tag Manager costs a phone 250 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,311 HTML elements
The page has 2,311 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 187 ms
187 msKlaviyo costs a phone 187 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 114 ms
114 msShopify costs a phone 114 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
143 KiB17 files are served with short cache lifetimes, so returning visitors download them again (143 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.
Reduce unused CSS
114 KiBAbout 114 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
38 KiB38 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
21 KiB21 KiB could be saved by minifying JavaScript.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 23.2 s
23.2 sThe page becomes fully interactive after 23.2 s. Good is under 3.8 s.
Speed Index: 7.4 s
7.4 sVisually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 30% slower for real visitors
+30%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 107 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 420 ms
420 msScripts block taps and scrolling for 420 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.5 s
0.5 sReal visitors wait 0.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.5 s
0.5 sReal visitors see the first content after 0.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 362 ms
362 msReal visitors wait 362 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 2.1 s
2.1 sYour largest element renders in 2.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “🔄”.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 331 requests
5.5 MBYour homepage downloads 5.5 MB in 331 requests on a phone: images 2.7 MB (53), scripts 1.2 MB (91) and other files 925 KiB (137). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
190 KiB1 image is downloaded at several times the size a phone draws it, for example warning.png at 5,874 px wide, shown at 250 px. Resized copies would save about 190 KiB.
6 images in older formats
6 images (347 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (38 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
5 buttons without a name
5 buttons have no accessible name, so screen readers announce just “button”.
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Scrollable region must have keyboard access (3 elements)
Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (16 elements)
All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (4 elements)
ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (200 characters)
Your meta description is 200 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
394 internal links, 7 external
The homepage links to 394 pages on meatdiscounter.nl and 7 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Vlees van wereldklasse online bestellen bij The Meatlovers”.
Title: 39 characters
Your title is a healthy 39 characters: “The Meatlovers | Vlees van wereldklasse”.
Canonical URL set
The canonical URL is https://themeatlovers.nl/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://themeatlovers.nl/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,603 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
/pages/over-ons, /blogs/news and /collections/zeboe have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/collections/alle-producten and /collections/rundvlees have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 174 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://themeatlovers.nl/.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
2 checks passed
Tap targets are thumb-sized
34 of 41 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
A 8-field form
Your longest form asks for 8 fields (0 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 756 words of copy
The homepage carries about 756 words of visible text.
4 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact”.
Social proof on the page
Social proof on the homepage: 6 testimonial or review blocks, 8 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at meatdiscounter.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Frequently Bought · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Vex Auto Add To Cart · Analyzely · Yotpo Product Reviews · Cartbite · gropulse.com · gorgias.chat · 9gtb.com · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- One.com A/S
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on meatdiscounter.nl, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.