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meatdiscounter.nl website review

Visit site (opens in a new tab)Reviewed 7 November 202640 issues · 91 checks

This review found 40 issues worth fixing on meatdiscounter.nl, 13 of them high impact, across 91 checks. The most urgent: fontAwesome CDN adds 1.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
838 ms477 msMay 16Oct 31542 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026723 ms
May 23, 2026712 ms
May 30, 2026701 ms
Jun 6, 2026680 ms
Jun 13, 2026665 ms
Jun 20, 2026661 ms
Jun 27, 2026669 ms
Jul 4, 2026691 ms
Jul 11, 2026708 ms
Jul 18, 2026731 ms
Jul 25, 2026739 ms
Aug 1, 2026743 ms
Aug 8, 2026741 ms
Aug 15, 2026745 ms
Aug 22, 2026758 ms
Aug 29, 2026772 ms
Sep 5, 2026788 ms
Sep 12, 2026796 ms
Sep 19, 2026747 ms
Sep 26, 2026658 ms
Oct 3, 2026566 ms
Oct 10, 2026519 ms
Oct 17, 2026524 ms
Oct 24, 2026542 ms
Oct 31, 2026542 ms
Real-visitor tap response (INP)75th percentile, phones
152 ms101 msMay 16Oct 31139 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026107 ms
May 23, 2026112 ms
May 30, 2026114 ms
Jun 6, 2026120 ms
Jun 13, 2026124 ms
Jun 20, 2026129 ms
Jun 27, 2026133 ms
Jul 4, 2026136 ms
Jul 11, 2026136 ms
Jul 18, 2026135 ms
Jul 25, 2026135 ms
Aug 1, 2026133 ms
Aug 8, 2026136 ms
Aug 15, 2026139 ms
Aug 22, 2026143 ms
Aug 29, 2026146 ms
Sep 5, 2026146 ms
Sep 12, 2026146 ms
Sep 19, 2026146 ms
Sep 26, 2026145 ms
Oct 3, 2026145 ms
Oct 10, 2026144 ms
Oct 17, 2026146 ms
Oct 24, 2026146 ms
Oct 31, 2026139 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of meatdiscounter.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. meatdiscounter.nl at 1.3 s1.3 s
  2. meatdiscounter.nl at 2.6 s2.6 s
  3. meatdiscounter.nl at 3.9 s3.9 s
  4. meatdiscounter.nl at 5.2 s5.2 s
  5. meatdiscounter.nl at 6.5 s6.5 s
  6. meatdiscounter.nl at 7.8 s7.8 s
  7. meatdiscounter.nl at 9.1 s9.1 s
  8. meatdiscounter.nl at 10.4 s10.4 s

Speed

11 to fix80
  • FontAwesome CDN adds 1.2 s

    1.2 s

    FontAwesome CDN costs a phone 1.2 s of main-thread work and 282 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 10.6 s

    A phone's processor spends 10.6 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (FontAwesome CDN, Google Tag Manager and Clarity and others), adding 1.5 MB and 2.2 s of main-thread time.

  • Mobile performance score: 80

    80/100

    Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

  • Font display

    600 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).

  • Improve image delivery

    510 KiB

    15 images could be 510 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    287 KiB

    About 287 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 250 ms

    250 ms

    Google Tag Manager costs a phone 250 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,311 HTML elements

    The page has 2,311 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 187 ms

    187 ms

    Klaviyo costs a phone 187 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 114 ms

    114 ms

    Shopify costs a phone 114 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    143 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (143 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    114 KiB

    About 114 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    38 KiB

    38 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    21 KiB

    21 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 23.2 s

    23.2 s

    The page becomes fully interactive after 23.2 s. Good is under 3.8 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 107 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 420 ms

    420 ms

    Scripts block taps and scrolling for 420 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.5 s

    0.5 s

    Real visitors wait 0.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.5 s

    0.5 s

    Real visitors see the first content after 0.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 362 ms

    362 ms

    Real visitors wait 362 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 2.1 s

    2.1 s

    Your largest element renders in 2.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “🔄”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 5.5 MB in 331 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 331 requests on a phone: images 2.7 MB (53), scripts 1.2 MB (91) and other files 925 KiB (137). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    190 KiB

    1 image is downloaded at several times the size a phone draws it, for example warning.png at 5,874 px wide, shown at 250 px. Resized copies would save about 190 KiB.

  • 6 images in older formats

    6 images (347 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (38 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7485
  • 5 buttons without a name

    5 buttons have no accessible name, so screen readers announce just “button”.

  • 18 text elements with low contrast

    18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Scrollable region must have keyboard access (3 elements)

    Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • Meta description is long (200 characters)

    Your meta description is 200 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 394 internal links, 7 external

    The homepage links to 394 pages on meatdiscounter.nl and 7 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Vlees van wereldklasse online bestellen bij The Meatlovers”.

  • Title: 39 characters

    Your title is a healthy 39 characters: “The Meatlovers | Vlees van wereldklasse”.

  • Canonical URL set

    The canonical URL is https://themeatlovers.nl/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://themeatlovers.nl/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,603 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    /pages/over-ons, /blogs/news and /collections/zeboe have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /collections/alle-producten and /collections/rundvlees have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 174 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://themeatlovers.nl/.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

2 checks passed
  • Tap targets are thumb-sized

    34 of 41 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • A 8-field form

    Your longest form asks for 8 fields (0 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 756 words of copy

    The homepage carries about 756 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact”.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks, 8 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at meatdiscounter.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Frequently Bought · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Vex Auto Add To Cart · Analyzely · Yotpo Product Reviews · Cartbite · gropulse.com · gorgias.chat · 9gtb.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
One.com A/S

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on meatdiscounter.nl, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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