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mecca.com website review
Visit site (opens in a new tab)Reviewed 30 October 202639 issues · 90 checks
This review found 39 issues worth fixing on mecca.com, 16 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 227 ms |
| May 16, 2026 | 222 ms |
| May 23, 2026 | 221 ms |
| May 30, 2026 | 220 ms |
| Jun 6, 2026 | 220 ms |
| Jun 13, 2026 | 220 ms |
| Jun 20, 2026 | 220 ms |
| Jun 27, 2026 | 220 ms |
| Jul 4, 2026 | 220 ms |
| Jul 11, 2026 | 217 ms |
| Jul 18, 2026 | 213 ms |
| Jul 25, 2026 | 212 ms |
| Aug 1, 2026 | 211 ms |
| Aug 8, 2026 | 213 ms |
| Aug 15, 2026 | 220 ms |
| Aug 22, 2026 | 228 ms |
| Aug 29, 2026 | 233 ms |
| Sep 5, 2026 | 233 ms |
| Sep 12, 2026 | 231 ms |
| Sep 19, 2026 | 230 ms |
| Sep 26, 2026 | 230 ms |
| Oct 3, 2026 | 229 ms |
| Oct 10, 2026 | 225 ms |
| Oct 17, 2026 | 221 ms |
| Oct 24, 2026 | 221 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.0 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.
Use efficient cache lifetimes
2.0 s · 615 KiB32 files are served with short cache lifetimes, so returning visitors download them again (615 KiB).
Main-thread work: 13.1 s
A phone's processor spends 13.1 s on main-thread work while loading, 8.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
reddit adds 1.2 s
1.2 sreddit costs a phone 1.2 s of main-thread work and 27 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 29
29/100Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,195 HTML elements
The page has 5,195 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (reddit, Google Tag Manager and Evergage and others), adding 1.5 MB and 2.9 s of main-thread time.
Google Tag Manager adds 950 ms
950 msGoogle Tag Manager costs a phone 950 ms of main-thread work and 849 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 780 ms. During a long task the page ignores taps.
Legacy JavaScript
600 ms · 72 KiBPolyfills for old browsers add 72 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 600 ms faster on a phone.
Improve image delivery
621 KiB2 images could be 621 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
17 KiBAbout 17 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 28 ms
28 msYour server sent the HTML in 28 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 24.6 s
24.6 sYour largest element takes 24.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Currently we only ship to Australia and New Zealand, and do…”.
Time to Interactive: 30.3 s
30.3 sThe page becomes fully interactive after 30.3 s. Good is under 3.8 s.
Total Blocking Time: 3.0 s
3.0 sScripts block taps and scrolling for 3.0 s in total while the page loads. Good is under 200 ms.
Speed Index: 10.9 s
10.9 sVisually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.0 s
4.0 sThe first text or image appears after 4.0 s on a phone. Good is under 1.8 s.
Real-user INP: 229 ms
229 msReal visitors wait 229 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 227 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 298 ms
298 msReal visitors wait 298 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 262 requests
4.9 MBYour homepage downloads 4.9 MB in 262 requests on a phone: scripts 3.6 MB (65), images 826 KiB (96) and HTML 198 KiB (8). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 167.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
18 links without text
18 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (175 characters)
Your meta description is 175 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 6 problems
Structured data found (Organization and WebSite) but with 6 problems, for example “Organization: sameAs is not an absolute URL ("facebook=https://www.facebook.com/MECCA/")”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
422 internal links, 16 external
The homepage links to 422 pages on mecca.com and 16 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Give Wildly!”.
Title: 64 characters
Your title is a healthy 64 characters: “MECCA Australia | The Best in Makeup, Skincare, Hair & Fragrance”.
Canonical URL set
The canonical URL is https://www.mecca.com/en-au/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mecca.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,402 words), so crawlers that don't run JavaScript still read it.
Other pages
8 links to non-canonical URLs
Your homepage links to 8 pages by a URL that isn't their canonical one, for example https://www.mecca.com/mecca-memo/gifting/new-holiday-beauty-products-2026, whose canonical is https://www.mecca.com/en-au/mecca-memo/gifting/new-holiday-beauty-products-2026. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page slow to respond
https://www.mecca.com/en-au/gifts/advent-calendars took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: “250,000+ reviews”. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 482 words of copy
The homepage carries about 482 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop gifts” and “Learn more”.
16 calls to action
The homepage has 16 calls to action, for example “Shop gifts”, “Learn more” and “Shop now”.
1 short form
A short form (1 field at most) is right on the homepage.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, LinkedIn Insight and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mecca.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- CloudFront
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on mecca.com, including 19 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.