mechel.ru website review

15 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.1 s faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.1 s).

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

About 172 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 530 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (59 KiB).

About 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 350 ms faster on a phone.

1 long task block the main thread while loading, the longest for 56 ms. During a long task the page ignores taps.

2 third-party services load with your homepage (Yandex Metrica and rsf.ru), adding 75 KiB and 48 ms of main-thread time.

21 KiB could be saved by minifying JavaScript.

13 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 21.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Visually, the page fills in at 16.2 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 85 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.7 MB in 55 requests on a phone: images 4.2 MB (23), fonts 1.1 MB (6) and scripts 287 KiB (12). Under 2 MB keeps phones on slow connections fast.

6 images further down the page (422 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

6 images (422 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 192.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 link inside paragraphs relies on colour alone to stand out.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

6 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No XML sitemap at https://www.mechel.ru/sitemap.xml, so Google discovers your pages only by following links.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 61 pages on mechel.ru and 20 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://mechel.ru/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://mechel.ru/production, https://mechel.ru/production/mining and https://mechel.ru/production/metallurgy have no <title>, so Google invents the link text in results.

https://mechel.ru/about, https://mechel.ru/about/strategy, https://mechel.ru/about/structure, https://mechel.ru/about/korporativnaya_bezopasnost, https://mechel.ru/about/history and https://mechel.ru/sector and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://mechel.ru/production, https://mechel.ru/production/mining and https://mechel.ru/production/metallurgy have no <h1> headline, so visitors and search engines get no clear main topic.

https://mechel.ru/about, https://mechel.ru/about/strategy, https://mechel.ru/about/structure, https://mechel.ru/about/korporativnaya_bezopasnost, https://mechel.ru/sector and https://mechel.ru/sector/mining and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://chart.rsf.ru/itools/css/izolate2.css' from origin 'https://mechel.ru' has been blo…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 30 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Yandex Metrica (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.