medaillenhalter.com website review

2 third-party services load with your homepage (Shopify and shop.app), adding 11.4 MB and 118 ms of main-thread time.

Shopify costs a phone 112 ms of main-thread work and 11.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

18 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

A phone's processor spends 2.0 s on main-thread work while loading, 452 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,561 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 62 KiB of CSS is downloaded but never applied on this page.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 34.0 MB in 302 requests on a phone: media 30.8 MB (1), images 1.5 MB (22) and other files 866 KiB (127). Under 2 MB keeps phones on slow connections fast.

7 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

7 images are downloaded at several times the size a phone draws them, for example 09-triatlon-y-maraton.webp at 526 px wide, shown at 150 px. Resized copies would save about 350 KiB.

4 images further down the page (206 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 9.64 g of CO₂e: 1156.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 71 characters, so Google will cut it off around 60: “Medaillenhalter personalisiert aus Holz mit Namen – medaillenhalter.com”.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 85 pages on medaillenhalter.com and 1 external page.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://medaillenhalter.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://medaillenhalter.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://medaillenhalter.com/collections/all, https://medaillenhalter.com/pages/contact, https://medaillenhalter.com/customer_authentication/redirect and https://medaillenhalter.com/blogs/ratgeber have no meta description, so Google writes the search snippet from whatever text it finds.

https://medaillenhalter.com/collections/all, https://medaillenhalter.com/customer_authentication/redirect, https://medaillenhalter.com/collections/medaillenhalter-laufen-running-personalisiert, https://medaillenhalter.com/collections/medaillenhalter-triathlon-personalisiert, https://medaillenhalter.com/collections/medaillenhalter-ballsport-fussball-basketball and https://medaillenhalter.com/collections/medaillenhalter-turnen-gymnastik-personalisiert and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 600 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.