medel.com website review

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

17 files are served with short cache lifetimes, so returning visitors download them again (239 KiB).

About 207 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

About 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 460 ms faster on a phone.

5 third-party services load with your homepage (cookiepro.com, Facebook and LinkedIn Ads and others), adding 375 KiB and 273 ms of main-thread time.

Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.

1 image could be 76 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Family Brunch”.

The page becomes fully interactive after 8.6 s. Good is under 3.8 s.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 158 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.36 g of CO₂e: 43.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 dropdowns have no label.

1 button has no accessible name, so screen readers announce just “button”.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

8 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

5 links have no real href, so search engines can't follow them.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 131 pages on medel.com and 16 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.medel.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.medel.com/home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://www.medel.com/home all use the title “MED-EL | Innovative Solutions for Hearing Loss”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.medel.com/choose-your-country has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

7 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 587 words of visible text.

Before a visitor clicks anything, the page loads LinkedIn Insight and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 4 cookies (measured from a US location before any click).

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.