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mefitpro.com website review
Visit site (opens in a new tab)Reviewed 20 October 202641 issues · 104 checks
This review found 41 issues worth fixing on mefitpro.com, 13 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #53,763 of 88,647 reviewed websitesbeats 35%
- #31,893 of 46,091 online storesbeats 26%
- #29,950 of 41,359 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 115 ms |
| May 9, 2026 | 114 ms |
| May 16, 2026 | 114 ms |
| May 23, 2026 | 118 ms |
| May 30, 2026 | 118 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 118 ms |
| Jun 20, 2026 | 120 ms |
| Jun 27, 2026 | 114 ms |
| Jul 4, 2026 | 117 ms |
| Jul 11, 2026 | 116 ms |
| Jul 18, 2026 | 116 ms |
| Jul 25, 2026 | 126 ms |
| Aug 1, 2026 | 132 ms |
| Aug 8, 2026 | 144 ms |
| Aug 15, 2026 | 147 ms |
| Aug 22, 2026 | 150 ms |
| Aug 29, 2026 | 155 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 150 ms |
| Sep 26, 2026 | 141 ms |
| Oct 3, 2026 | 142 ms |
| Oct 10, 2026 | 141 ms |
| Oct 17, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
4.0 s
5.3 s
6.6 s
7.9 s
9.3 s
10.6 s
mefitpro.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.0 s · 626 KiBAbout 626 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Mobile performance score: 57
57/100Your mobile performance score is 57 (desktop: 68). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 1.1 MB and 532 ms of main-thread time.
Use efficient cache lifetimes
250 ms · 263 KiB149 files are served with short cache lifetimes, so returning visitors download them again (263 KiB).
Legacy JavaScript
400 ms · 72 KiBPolyfills for old browsers add 72 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
350 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Reduce unused CSS
300 ms · 24 KiBAbout 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 200 ms
200 msGoogle Tag Manager costs a phone 200 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 124 ms
124 msShopify costs a phone 124 ms of main-thread work and 474 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,536 HTML elements
The page has 1,536 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
207 KiB11 images could be 207 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify CSS
150 ms · 5 KiB5 KiB could be saved by minifying CSS.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.3 s
16.3 sYour largest element takes 16.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (6.9 s).
Time to Interactive: 16.6 s
16.6 sThe page becomes fully interactive after 16.6 s. Good is under 3.8 s.
Speed Index: 8.0 s
8.0 sVisually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 115 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 858 ms
858 msReal visitors wait 858 ms for your server to start answering (75th percentile). Good is under 800 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 127 ms
127 msReal visitors wait 127 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 195 ms
195 msScripts block the page for only 195 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.5 MB in 325 requests
3.5 MBYour homepage downloads 3.5 MB in 325 requests on a phone: scripts 1.5 MB (85), images 1.2 MB (154) and other files 685 KiB (77). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (61 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
1.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 119.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
ARIA toggle fields must have an accessible name (1 element)
ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 15 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
58 internal links, 20 external
The homepage links to 58 pages on mefitpro.com and 20 external pages.
7 checks passed
Meta description: 127 characters
Your meta description is 127 characters: “Gym Installations | Fitness Equipment | Education Provider | Master Distributor | Recruitment Agency | Digital Marketin…”.
One H1 headline
Your main headline reads: “MFP-GROUP”.
Title: 61 characters
Your title is a healthy 61 characters: “World Class Fitness Solutions For The Middle East – MFP-GROUP”.
Canonical URL set
The canonical URL is https://www.mefitpro.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mefitpro.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a meta description
/pages/fitness-courses, /pages/calendar, /pages/download-education-brochure, /pages/mfls-pre-qualification-application, /pages/become-an-academic-partner and /pages/gym-equipment and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
/pages/fitness-courses, /pages/calendar, /pages/mfls-pre-qualification-application, /pages/recruitment, /pages/for-talent and /pages/hiring-with-mfp and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://www.mefitpro.com/.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “The Content Security Policy directive 'frame-ancestors' is ignored when delivered via a <meta> element.”.
2 checks passed
Tap targets are thumb-sized
13 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://www.mefitpro.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (mefitpro.com).
Valid certificate (69 days left)
The certificate from Let's Encrypt · YE1 verifies for mefitpro.com and is valid for another 69 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://mefitpro.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 33 links work
All 33 links checked from your homepage (25 internal, 8 external) answered without errors.
Domain and trust
DNSSEC is off
mefitpro.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 22 years old
22 yearsmefitpro.com was registered in Jul 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only digicert.com, pki.goog, letsencrypt.org and ssl.com to issue certificates for mefitpro.com, so a mis-issued certificate from anyone else is refused.
Registered until Jul 2027
mefitpro.com is registered until Jul 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 142 words
The homepage has only about 142 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
13 calls to action
The homepage has 13 calls to action, for example “Download Brochure”, “Register Your Vacancy” and “Shop”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be mefitpro.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 41 issues on mefitpro.com, including 21 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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