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megafood.com website review
Visit site (opens in a new tab)Reviewed 4 November 202637 issues · 104 checks
This review found 37 issues worth fixing on megafood.com, 13 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #34,594 of 88,752 reviewed websitesbeats 55%
- #21,359 of 46,167 online storesbeats 47%
- #20,401 of 41,431 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 171 ms |
| May 23, 2026 | 166 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 163 ms |
| Jun 13, 2026 | 166 ms |
| Jun 20, 2026 | 169 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 171 ms |
| Jul 11, 2026 | 170 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 179 ms |
| Aug 1, 2026 | 181 ms |
| Aug 8, 2026 | 186 ms |
| Aug 15, 2026 | 186 ms |
| Aug 22, 2026 | 180 ms |
| Aug 29, 2026 | 180 ms |
| Sep 5, 2026 | 183 ms |
| Sep 12, 2026 | 187 ms |
| Sep 19, 2026 | 195 ms |
| Sep 26, 2026 | 201 ms |
| Oct 3, 2026 | 204 ms |
| Oct 10, 2026 | 207 ms |
| Oct 17, 2026 | 205 ms |
| Oct 24, 2026 | 208 ms |
| Oct 31, 2026 | 209 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.7 s
4.0 s
5.4 s
6.7 s
8.0 s
9.4 s
10.7 s
megafood.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.9 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 758 KiB45 files are served with short cache lifetimes, so returning visitors download them again (758 KiB).
Main-thread work: 14.2 s
A phone's processor spends 14.2 s on main-thread work while loading, 6.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, VWO and Hotjar and others), adding 2.3 MB and 2.9 s of main-thread time.
Improve image delivery
950 ms · 463 KiB13 images could be 463 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.
Google Tag Manager adds 912 ms
912 msGoogle Tag Manager costs a phone 912 ms of main-thread work and 994 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
650 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
VWO adds 519 ms
519 msVWO costs a phone 519 ms of main-thread work and 173 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 520 ms. During a long task the page ignores taps.
Hotjar adds 463 ms
463 msHotjar costs a phone 463 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 81 KiBAbout 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 282 ms
282 msKlaviyo costs a phone 282 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 273 ms
273 msFacebook costs a phone 273 ms of main-thread work and 229 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,020 HTML elements
The page has 2,020 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 90 KiBPolyfills for old browsers add 90 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
15 KiB15 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 22.8 s
22.8 sYour largest element takes 22.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 17.5 s
17.5 sVisually, the page fills in at 17.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 34.8 s
34.8 sThe page becomes fully interactive after 34.8 s. Good is under 3.8 s.
Total Blocking Time: 2.3 s
2.3 sScripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 171 ms to 209 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 960 ms
960 msReal visitors wait 960 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
6 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 181 ms
181 msReal visitors wait 181 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.082
0.082The layout barely moves while loading (CLS 0.082, good is under 0.1).
Images and page weight
Page weight: 6.6 MB in 543 requests
6.6 MBYour homepage downloads 6.6 MB in 543 requests on a phone: scripts 3.4 MB (138), other files 1.6 MB (321) and images 1.0 MB (39). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (70 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.9 g of CO₂ per visit
1.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.87 g of CO₂e: 224.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
44 text elements with low contrast
44 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Alternative text of images should not be repeated as text (9 elements)
Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 41 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
186 internal links, 8 external
The homepage links to 186 pages on megafood.com and 8 external pages.
8 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Real food vitamins and supplements made with added nutrients and trusted science. Thoughtfully crafted nutrition you ca…”.
One H1 headline
Your main headline reads: “Premium Vitamins & Supplements Crafted with Real Food”.
Title: 60 characters
Your title is a healthy 60 characters: “MegaFood: Real Food Vitamins with Added Nutrients | MegaFood”.
Canonical URL set
The canonical URL is https://megafood.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://megafood.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (934 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/products/stack-save-bundle has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/products/stack-save-bundle has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.
5 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://px.adentifi.com/Pixels?a_id=14378;uq=4204863243415.956;p_url=https%3A%2F%2Fmegafood.com%2F.
32 small tap targets
32 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (megafood.com).
Valid certificate (62 days left)
The certificate from Let's Encrypt · YE2 verifies for megafood.com and is valid for another 62 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://megafood.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (40 internal, 8 external) answered without errors.
Domain and trust
Domain expires in 88 days
megafood.com is registered until Feb 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
megafood.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
megafood.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 29 years old
29 yearsmegafood.com was registered in Jan 1997 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 706 words of copy
The homepage carries about 706 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop All”.
21 calls to action
The homepage has 21 calls to action, for example “Subscribe & Save”, “Shop All” and “Shop by Health Goal”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 13 testimonial or review blocks and a star rating.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:50.207.96.114 ip4:172.177.21.123 ip4:50.170.189.146 include:spf.protection.outlook.com include:servers.mcsv.…”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
48 other companies contacted
Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Mntn · Okendo · Wingify · Gorgias Live Chat Helpdesk · Videowise Video Commerce · Rebuy Personalization Engine · Bubblehouse For Megafood · Awin Affiliate Marketing · Klaviyo Email Marketing Sms · Elevar Conversion Tracking · rechargecdn.com · yottaa.com · electricsms.com · cloudfront.net · octaneai.com · yotpo.com · curalate.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Founded
- 1973
- Headquarters
- Londonderry
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on megafood.com, including 23 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.