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mejuri.com website review
Visit site (opens in a new tab)Reviewed 13 November 202644 issues · 95 checks
This review found 44 issues worth fixing on mejuri.com, 19 of them high impact, across 95 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Mejuri
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #88,263 of 108,868 reviewed websitesbeats 16%
- #54,203 of 61,767 online storesbeats 10%
- #50,433 of 56,365 Shopify storesbeats 9%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.1 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 248 ms |
| May 30, 2026 | 255 ms |
| Jun 6, 2026 | 260 ms |
| Jun 13, 2026 | 263 ms |
| Jun 20, 2026 | 263 ms |
| Jun 27, 2026 | 268 ms |
| Jul 4, 2026 | 272 ms |
| Jul 11, 2026 | 279 ms |
| Jul 18, 2026 | 285 ms |
| Jul 25, 2026 | 283 ms |
| Aug 1, 2026 | 285 ms |
| Aug 8, 2026 | 294 ms |
| Aug 15, 2026 | 304 ms |
| Aug 22, 2026 | 306 ms |
| Aug 29, 2026 | 304 ms |
| Sep 5, 2026 | 296 ms |
| Sep 12, 2026 | 279 ms |
| Sep 19, 2026 | 269 ms |
| Sep 26, 2026 | 268 ms |
| Oct 3, 2026 | 267 ms |
| Oct 10, 2026 | 269 ms |
| Oct 17, 2026 | 271 ms |
| Oct 24, 2026 | 271 ms |
| Oct 31, 2026 | 273 ms |
| Nov 7, 2026 | 283 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
3.8 s · 731 KiB3 images could be 731 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.8 s faster on a phone.
Reduce unused JavaScript
2.1 s · 897 KiBAbout 897 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Signyfyd adds 1.9 s
1.9 sSignyfyd costs a phone 1.9 s of main-thread work and 283 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.4 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 32
32/100Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.5 s
A phone's processor spends 8.5 s on main-thread work while loading, 5.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, Shopify and TikTok and others), adding 2.1 MB and 3.8 s of main-thread time.
Shopify adds 891 ms
891 msShopify costs a phone 891 ms of main-thread work and 1,015 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 979 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
150 ms · 465 KiB17 files are served with short cache lifetimes, so returning visitors download them again (465 KiB).
TikTok adds 345 ms
345 msTikTok costs a phone 345 ms of main-thread work and 158 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 255 ms
255 msFacebook costs a phone 255 ms of main-thread work and 201 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
64 KiBPolyfills for old browsers add 64 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
51 KiB51 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
40 KiB40 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 85 ms
85 msYour server sent the HTML in 85 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.2 s
18.2 sYour largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s.
Time to Interactive: 24.3 s
24.3 sThe page becomes fully interactive after 24.3 s. Good is under 3.8 s.
Total Blocking Time: 2.4 s
2.4 sScripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user INP: 262 ms
262 msReal visitors wait 262 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 248 ms to 283 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.066
0.066The layout barely moves while loading (CLS 0.066, good is under 0.1).
Images and page weight
Page weight: 10.8 MB in 181 requests
10.8 MBYour homepage downloads 10.8 MB in 181 requests on a phone: media 5.7 MB (8), images 2.5 MB (16) and scripts 2.1 MB (109). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
632d499f78743f0346fb3bbc1f9b7642d799e4a2-1179x2250.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (37 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.1 g of CO₂ per visit
3.07 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.07 g of CO₂e: 367.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Hidden but focusable
9 elements hidden from screen readers can still receive keyboard focus.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<svg> elements with an img or image role must have alternative text (2 elements)
<svg> elements with an img or image role must have alternative text: 2 elements on the page fail this check, rated serious by axe-core.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h1 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“OUR SUSTAINABILITY PROGRESS” and “Our Certifications and Partnerships”). One clear main headline is easier for people and search engines.
Meta description is long (165 characters)
Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
42 internal links, 5 external
The homepage links to 42 pages on mejuri.com and 5 external pages.
6 checks passed
Title: 35 characters
Your title is a healthy 35 characters: “Fine Jewelry For Every Day | Mejuri”.
Canonical URL set
The canonical URL is https://mejuri.com/.
Structured data in place
Structured data found: Article, Organization and VideoObject.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mejuri.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://mejuri.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (388 words), so crawlers that don't run JavaScript still read it.
Other pages
7 pages without a meta description
https://mejuri.com/company/mejuri-events, https://mejuri.com/company/sustainability, https://mejuri.com/faq/top-faqs, https://mejuri.com/faq/order-shipping, https://mejuri.com/faq/return-exchanges and https://mejuri.com/faq/warranty and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=56288054&tm=gtm002&Ver=2&mid=9b673bac-633b-498f-b390-fd1603a1271e&bo=1&sid=22e40e10df1e11f1b3a721aacbf177e4&vid=22e440c0df1e11f1a6de530a5f5c7137&vids=1&msclkid=N&pi=91.
6 small tap targets
6 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://static.cloudflareinsights.com/beacon.min.js/vce701823e78c4301a35b7e07294d87301792088814092'…”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 526 words of copy
The homepage carries about 526 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “SHOP HOLIDAY GIFTS”.
12 calls to action
The homepage has 12 calls to action, for example “SHOP NOW”, “Book an Appointment” and “Learn More”.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Opening hours shown
Your opening hours are on the homepage.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
49 cookies set on arrival
49Opening the homepage sets 49 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mejuri.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2025.
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 188 open roles
- Teams
- Stores (166), Piercing (13), Brand Creative (2), Finance (1)
- Job board
- greenhouse
Company
- Headquarters
- Toronto
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on mejuri.com, including 23 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.