The first line on the US homepage, the notification bar, invites shoppers to "Complimentary Jewelry Cleaning at Stores". Its link goes to /faq/stores, which shows "Page Not Found" on the US site, while the Canadian, UK and Australian versions of the same page work. Mejuri is hiring for 146 store roles and is growing its fleet past 60 stores, so every click on that bar is a store visit being sent to a dead end.
First action
Change the US notification bar link to a working page today.
How to measure it
Cleaning visits logged per store per month
- Now
- –
- Target
- 40
- By
- 1 quarter
Steps
Fix the link
Point the US bar at a working page and check every country's bar.
E-commerce Manager 1 hour
Build the page
What is cleaned, no appointment, nearest store, hours, next step.
E-commerce Manager 1 week
Add the store finder
Show the nearest store using the shopper's preferred store or location.
Senior Front End Engineer 3 days
Log cleanings
A one-tap "cleaning" entry in the store POS.
Director of Retail 1 week
Reminder email
Six months after purchase, with the nearest store.
CRM Manager 1 week
Train stores
Offer styling and a stack suggestion with every cleaning.
Director of Retail 2 weeks
Measure
Visits, add-on sales and repeat purchase by store.
Data and Analytics Lead monthly
Why it works
Today: point the US bar at a working page. Then build a short "Free jewelry cleaning" page: what is cleaned, that no appointment is needed, the visitor's nearest store from the store finder, its hours, and a styling appointment or piercing booking as the next step. Send a cleaning reminder email six months after purchase with the nearest store, and log each cleaning in the store system so visits and add-on sales can be counted.
A free service is the easiest reason for a past customer to come back to a store, and store visits are where Mejuri sells stacks, piercings and add-ons. The fix costs nothing, and the reminder email turns a footer perk into repeat traffic for the new store teams.
Ready to use
ChecklistFree cleaning page
[ ] US bar links to a working page [ ] What we clean (14k, 10k, vermeil, silver, stones, pearls) [ ] No appointment needed [ ] Nearest store, hours and directions [ ] Book styling or piercing as the next step [ ] Six-month reminder email live [ ] Cleaning logged in POS [ ] Weekly link check on every country's notification bar
Risks and how to handle them
Stores get busy at peak times
Show quieter hours on the page and in the email.
Other links break again
Add the bar link to a weekly automated link check.
Evidence
- Your websiteUS homepage (checked October 21, 2026): the top notification bar reads "Complimentary Jewelry Cleaning at Stores" and links to /faq/stores, which returns Mejuri's "Page Not Found" page ("FEELING LOST?"). The Canadian, UK and Australian versions (/ca/en/faq/stores and others) work and say "We offer complimentary jewelry cleaning at all of our stores, no appointment necessary."Source
- HiringStore hiring: 146 open store roles and 20 piercing roles on the board (October 21, 2026) across the US, Canada, the UK and Australia, from Floor Leads to Dual Store Managers; job posts describe "a growing global retail footprint of 58+ stores", and the Visual Merchandising Specialist post says signage goes to "60+ stores" with "27 window types" because "our fleet is growing".Source
- Your websiteStore pages: 66 /stores/ URLs in the US sitemap. A store page (Williamsburg) lists piercing, complimentary cleaning, styling appointments, buy online pick up in store, the address, phone and hours, but its structured data is an "Article" by "Mejuri Team" rather than a store with address and opening hours.Source
- Your websitePiercing page: about 30 US Piercing Studios, each with "Book Appointment"; "Ages 8 and up are welcome"; flat-back studs sold online under "piercing-studio" product pages.Source