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mellerio.jp website review
Visit site (opens in a new tab)Reviewed 9 November 202624 issues · 78 checks
This review found 24 issues worth fixing on mellerio.jp, 7 of them high impact, across 78 checks. The most urgent: page weight: 5.6 MB in 222 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,778 of 107,998 reviewed websitesbeats 82%
- #9,411 of 61,160 online storesbeats 79%
- #9,155 of 55,816 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 975 ms |
| May 30, 2026 | 884 ms |
| Jun 6, 2026 | 856 ms |
| Jun 13, 2026 | 869 ms |
| Jun 20, 2026 | 902 ms |
| Jun 27, 2026 | 959 ms |
| Jul 4, 2026 | 947 ms |
| Jul 11, 2026 | 899 ms |
| Jul 18, 2026 | 888 ms |
| Jul 25, 2026 | 856 ms |
| Aug 1, 2026 | 902 ms |
| Aug 8, 2026 | 986 ms |
| Aug 15, 2026 | 973 ms |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 961 ms |
| Sep 12, 2026 | 952 ms |
| Sep 19, 2026 | 972 ms |
| Sep 26, 2026 | 966 ms |
| Oct 3, 2026 | 931 ms |
| Oct 10, 2026 | 940 ms |
| Oct 17, 2026 | 893 ms |
| Oct 24, 2026 | 873 ms |
| Oct 31, 2026 | 905 ms |
| Nov 7, 2026 | 899 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 94 ms |
| May 30, 2026 | 94 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 98 ms |
| Jun 20, 2026 | 97 ms |
| Jun 27, 2026 | 94 ms |
| Jul 4, 2026 | 92 ms |
| Jul 11, 2026 | 91 ms |
| Jul 18, 2026 | 91 ms |
| Aug 1, 2026 | 97 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 101 ms |
| Aug 29, 2026 | 101 ms |
| Sep 5, 2026 | 98 ms |
| Sep 12, 2026 | 97 ms |
| Sep 19, 2026 | 101 ms |
| Sep 26, 2026 | 101 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 102 ms |
| Oct 17, 2026 | 103 ms |
| Oct 24, 2026 | 97 ms |
| Oct 31, 2026 | 96 ms |
| Nov 7, 2026 | 97 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 77
77/100Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
300 ms · 605 KiB7 images could be 605 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
600 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
6 third-party services on the page
6 third-party services load with your homepage (Adobe TypeKit, Shopify and booxi.com and others), adding 3.3 MB and 61 ms of main-thread time.
Adobe TypeKit adds 32 ms
32 msAdobe TypeKit costs a phone 32 ms of main-thread work and 3.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
260 ms · 45 KiBAbout 45 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 260 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 94 KiB7 files are served with short cache lifetimes, so returning visitors download them again (94 KiB).
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
4 KiB4 KiB JavaScript is shipped twice across bundles.
2 checks passed
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 375 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 19.2 s
19.2 sThe page becomes fully interactive after 19.2 s. Good is under 3.8 s.
Largest Contentful Paint: 6.1 s
6.1 sYour largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cabinet de Curiosités”.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 94 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 97 ms
97 msReal visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.5 s
0.5 sReal visitors see the first content after 0.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 334 ms
334 msReal visitors wait 334 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.0 s
3.0 sVisually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.047
0.047The layout barely moves while loading (CLS 0.047, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 7 ms
7 msScripts block the page for only 7 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 5.6 MB in 222 requests
5.6 MBYour homepage downloads 5.6 MB in 222 requests on a phone: other files 3.9 MB (115), images 1.2 MB (25) and scripts 376 KiB (48). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (290 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (57 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.60 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 191.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“”, “Cabinet de Curiosités” and “LES MUSES”). One clear main headline is easier for people and search engines.
174 internal links, 3 external
The homepage links to 174 pages on mellerio.jp and 3 external pages.
7 checks passed
Meta description: 74 characters
Your meta description is 74 characters: “Discover all the collections of Mellerio, High Jewelry, jewelry and watch.”.
Title: 56 characters
Your title is a healthy 56 characters: “The official Mellerio Japanese online store メレリオオンラインストア”.
Canonical URL set
The canonical URL is https://mellerio.jp/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mellerio.jp/sitemap.xml.
AI search readiness
No llms.txt
There is no https://mellerio.jp/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
2 pages without a meta description
https://mellerio.jp/collections/all and https://mellerio.jp/collections/stella have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages share a meta description
https://mellerio.jp/collections/muse, https://mellerio.jp/collections/pinta, https://mellerio.jp/collections/maria and https://mellerio.jp/collections/mini-giardino use the same meta description. A description written for each page earns more clicks.
8 pages with very little text
https://mellerio.jp/collections/fine-jewelry-necklaces, https://mellerio.jp/collections/fine-jewelry-bracelets, https://mellerio.jp/collections/fine-jewelry-earrings, https://mellerio.jp/collections/stella, https://mellerio.jp/collections/riviera and https://mellerio.jp/collections/pinta and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.
6 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://www.booxi.com/api/style_v2.css?ver=1-32-0' from origin 'https://mellerio.jp' has b…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 29 words
The homepage has only about 29 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “[email protected]”.
3 short forms
3 short forms (2 fields at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mellerio.jp, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on mellerio.jp, including 7 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.