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mellowfellow.fun website review
Visit site (opens in a new tab)Reviewed 4 November 202633 issues · 85 checks
This review found 33 issues worth fixing on mellowfellow.fun, 18 of them high impact, across 85 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #36,664 of 107,998 reviewed websitesbeats 60%
- #24,447 of 61,160 online storesbeats 54%
- #23,599 of 55,816 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 880 ms |
| Aug 22, 2026 | 886 ms |
| Aug 29, 2026 | 884 ms |
| Sep 5, 2026 | 890 ms |
| Sep 12, 2026 | 856 ms |
| Sep 19, 2026 | 835 ms |
| Sep 26, 2026 | 832 ms |
| Oct 3, 2026 | 816 ms |
| Oct 10, 2026 | 815 ms |
| Oct 17, 2026 | 805 ms |
| Oct 24, 2026 | 803 ms |
| Oct 31, 2026 | 805 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 144 ms |
| May 23, 2026 | 151 ms |
| May 30, 2026 | 154 ms |
| Jun 6, 2026 | 159 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 169 ms |
| Jun 27, 2026 | 173 ms |
| Jul 4, 2026 | 175 ms |
| Jul 11, 2026 | 172 ms |
| Aug 1, 2026 | 145 ms |
| Aug 8, 2026 | 100 ms |
| Aug 15, 2026 | 80 ms |
| Aug 22, 2026 | 80 ms |
| Aug 29, 2026 | 81 ms |
| Sep 5, 2026 | 82 ms |
| Sep 12, 2026 | 82 ms |
| Sep 19, 2026 | 81 ms |
| Sep 26, 2026 | 81 ms |
| Oct 3, 2026 | 80 ms |
| Oct 10, 2026 | 80 ms |
| Oct 17, 2026 | 81 ms |
| Oct 24, 2026 | 81 ms |
| Oct 31, 2026 | 82 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.5 s
4.0 s
Speed
Improve image delivery
10.5 s · 2.5 MB21 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.5 s faster on a phone.
Reduce unused JavaScript
1.1 s · 450 KiBAbout 450 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
1.0 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,748 HTML elements
The page has 4,748 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
750 ms · 220 KiBAbout 220 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Google Tag Manager and Clarity and others), adding 1.3 MB and 684 ms of main-thread time.
Use efficient cache lifetimes
300 ms · 65 KiB9 files are served with short cache lifetimes, so returning visitors download them again (65 KiB).
Legacy JavaScript
300 ms · 51 KiBPolyfills for old browsers add 51 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 274 ms
274 msKlaviyo costs a phone 274 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 302 ms. During a long task the page ignores taps.
skynettechnologies.com adds 6 ms
6 msskynettechnologies.com costs a phone 6 ms of main-thread work and 410 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 10 KiB10 KiB could be saved by minifying JavaScript.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify CSS
10 KiB10 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 24.7 s
24.7 sYour largest element takes 24.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 24.8 s
24.8 sThe page becomes fully interactive after 24.8 s. Good is under 3.8 s.
Speed Index: 10.2 s
10.2 sVisually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.7 s
0.7 sReal visitors wait 0.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 98 ms
98 msReal visitors wait 98 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 512 ms
512 msReal visitors wait 512 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 45% faster for real visitors
-45%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 144 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 53% faster for real visitors
-53%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.6 MB in 243 requests
5.6 MBYour homepage downloads 5.6 MB in 243 requests on a phone: images 2.9 MB (70), scripts 1.6 MB (97) and fonts 456 KiB (12). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.3 MB together. On a phone connection a single image that size takes seconds.
2 images far larger than shown
787 KiB2 images are downloaded at several times the size a phone draws them, for example MF-Digital-Product-Launch-Beverages-Seltzers-Max-Dose-B2C-Ex at 2,250 px wide, shown at 362 px. Resized copies would save about 787 KiB.
4 images below the first screen load straight away
4 images further down the page (2.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (8 elements).
2 checks passed
Every image has alt text
All 78 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
82 internal links, 5 external
The homepage links to 82 pages on mellowfellow.fun and 5 external pages.
8 checks passed
Meta description: 128 characters
Your meta description is 128 characters: “Mellow Fellow - Premium cannabis products for elevated experiences. Shop disposable vapes, edibles, flower, cartridges …”.
One H1 headline
Your main headline reads: “Find your Mellow.”.
Title: 41 characters
Your title is a healthy 41 characters: “Mellow Fellow | Premium Cannabis Products”.
Canonical URL set
The canonical URL is https://mellowfellow.fun/.
Structured data in place
Structured data found: FAQPage, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mellowfellow.fun/sitemap_index.xml.
AI search readiness
Some text only appears after JavaScript runs
50%The HTML your server sends has 746 of the 1,488 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://mellowfellow.fun/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://mellowfellow.fun/_next/image?url=https%3A%2F%2Fbackend.mellowfellow.fun%2Fwp-content%2Fuploads%2F2026%2F11%2Fhome-hero-scaled.png&w=640&q=90.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
63 of 64 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
About 1,488 words of copy
The homepage carries about 1,488 words of visible text.
6 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Shop”, “Start Earning” and “Join now”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 2 customer or partner logos, 5 trust badges and “5M+ Satisfied Customers”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mellowfellow.fun, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- Next.js
- E-commerce
- Shopify;Shopify Plus
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Company
- Headquarters
- Fort Lauderdale
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on mellowfellow.fun, including 18 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.