Website review, no card needed

merrick.com logo

merrick.com website review

Visit site (opens in a new tab)Reviewed 30 October 202635 issues · 85 checks

This review found 35 issues worth fixing on merrick.com, 14 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.7 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.2 s
May 16, 20262.3 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.8 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.2 s
Sep 12, 20262.1 s
Sep 19, 20262.2 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.1 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
110 ms97 msMay 9Oct 24102 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202698 ms
May 16, 2026103 ms
May 23, 2026105 ms
May 30, 2026105 ms
Jun 6, 2026105 ms
Jun 13, 2026104 ms
Jun 20, 2026105 ms
Jun 27, 2026108 ms
Jul 4, 2026106 ms
Jul 11, 2026106 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026103 ms
Aug 8, 2026101 ms
Aug 15, 2026103 ms
Aug 22, 2026105 ms
Aug 29, 2026104 ms
Sep 5, 2026106 ms
Sep 12, 2026105 ms
Sep 19, 2026103 ms
Sep 26, 2026104 ms
Oct 3, 2026103 ms
Oct 10, 2026101 ms
Oct 17, 2026103 ms
Oct 24, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of merrick.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. merrick.com at 0.4 s0.4 s
  2. merrick.com at 0.8 s0.8 s
  3. merrick.com at 1.1 s1.1 s
  4. merrick.com at 1.5 s1.5 s
  5. merrick.com at 1.9 s1.9 s
  6. merrick.com at 2.3 s2.3 s
  7. merrick.com at 2.6 s2.6 s
  8. merrick.com at 3.0 s3.0 s

Speed

9 to fix53
  • Reduce unused JavaScript

    4.8 s · 594 KiB

    About 594 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Render-blocking requests

    4.5 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.

  • Improve image delivery

    3.1 s · 1.2 MB

    7 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.1 s faster on a phone.

  • Reduce unused CSS

    900 ms · 169 KiB

    About 169 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 1.6 MB and 759 ms of main-thread time.

  • Google CDN adds 363 ms

    363 ms

    Google CDN costs a phone 363 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 173 ms

    173 ms

    Google Tag Manager costs a phone 173 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 9.5 s

    9.5 s

    The first text or image appears after 9.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 33.5 s

    33.5 s

    Your largest element takes 33.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Success Isn’t New to Us. It’s engineered into everything we…”.

  • Time to Interactive: 35.1 s

    35.1 s

    The page becomes fully interactive after 35.1 s. Good is under 3.8 s.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 805 ms

    805 ms

    Real visitors wait 805 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 203 ms

    203 ms

    Scripts block taps and scrolling for 203 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 98 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 13.9 MB in 104 requests

    13.9 MB

    Your homepage downloads 13.9 MB in 104 requests on a phone: images 8.2 MB (44), media 3.5 MB (1) and scripts 1.4 MB (26). Under 2 MB keeps phones on slow connections fast.

  • 6 images over 500 KB

    6 images weigh 4.9 MB together. On a phone connection a single image that size takes seconds.

  • 10 images far larger than shown

    5.0 MB

    10 images are downloaded at several times the size a phone draws them, for example WEB_0009_N20.jpg at 1,800 px wide, shown at 236 px. Resized copies would save about 5.0 MB.

  • 12 images in older formats

    12 images (6.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 12 images below the first screen load straight away

    12 images further down the page (6.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.9 g of CO₂ per visit

    3.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.94 g of CO₂e: 472.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9795
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 179 internal links, 9 external

    The homepage links to 179 pages on merrick.com and 9 external pages.

8 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “Merrick is a 100% employee-owned firm offering engineering, architecture, geospatial, and science & technology services…”.

  • One H1 headline

    Your main headline reads: “Success Isn’t New to Us.”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Engineering, Architecture, and Geospatial Services | Merrick”.

  • Canonical URL set

    The canonical URL is https://www.merrick.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.merrick.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,228 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.merrick.com/llms.txt (3 KiB, 31 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 11 pages without a meta description

    https://www.merrick.com/locations, https://www.merrick.com/contact, https://www.merrick.com/what-we-do/architecture/landscape-architecture, https://www.merrick.com/what-we-do/commissioning-start-up, https://www.merrick.com/what-we-do/commissioning-start-up/facilities-commissioning and https://www.merrick.com/what-we-do/commissioning-start-up/process-commissioning and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,055 words of copy

    The homepage carries about 1,055 words of visible text.

5 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact Us”, “Commissioning & Start-Up” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at merrick.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 35 issues on merrick.com, including 18 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25