messer-br.com website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.

About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 180 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

About 83 KiB of JavaScript is downloaded but never used on this page.

1 image could be 34 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 third-party service load with your homepage (Google Fonts), adding 27 KiB and 0 ms of main-thread time.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner 1”. Most of its time is resource load duration (2.2 s).

10 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 images are downloaded at several times the size a phone draws them, for example banner3.webp at 1,905 px wide, shown at 390 px. Resized copies would save about 64 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.23 g of CO₂e: 27.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 buttons have no accessible name, so screen readers announce just “button”.

11 tap targets are too small or too close together to hit reliably with a finger.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (3 elements).

Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

Your title is only 19 characters: “Messer Gases Brasil”. Between 30 and 65 characters leaves room to say what you do and for whom.

The homepage links to 114 pages on messer-br.com and 15 external pages.

Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

https://messer-br.com/fds and https://messer-br.com/seja-um-fornecedor-messer have no meta description, so Google writes the search snippet from whatever text it finds.

https://messer-br.com/fds and https://messer-br.com/seja-um-fornecedor-messer have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

14 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Access to font at 'https://www.messer-br.com/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 795 words of visible text.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.