metadesign.com website review

14 files are served with short cache lifetimes, so returning visitors download them again (12.9 MB).

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 850 ms).

2 third-party services load with your homepage (Optanon and LongTail Ad Solutions), adding 273 KiB and 171 ms of main-thread time.

2 images could be 121 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

3 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.

About 58 KiB of JavaScript is downloaded but never used on this page.

About 49 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 2.6 s for your server to start answering (75th percentile). Good is under 800 ms.

Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 5.1 s. Good is under 3.8 s.

Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We make businesses the best they can be”. Most of its time is element render delay (2.4 s).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 100 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 13.1 MB in 25 requests on a phone: media 12.4 MB (1), scripts 276 KiB (8) and images 236 KiB (5). Under 2 MB keeps phones on slow connections fast.

2 images (91 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 3.71 g of CO₂e: 445.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 element hidden from screen readers can still receive keyboard focus.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 25 characters: “MetaDesign — Brand Agency”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“We make businesses the best they can be” and “Creativity with the power to transform”). One clear main headline is easier for people and search engines.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 26 pages on metadesign.com and 4 external pages.

There is no https://metadesign.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/, https://metadesign.com/en, https://metadesign.com/de, https://metadesign.com/fr and https://metadesign.com/zh all use the title “MetaDesign — Brand Agency”. Search engines can't tell which page to show for a search, so each competes with the others.

https://metadesign.com/en, https://metadesign.com/de, https://metadesign.com/fr and https://metadesign.com/zh use the same meta description. A description written for each page earns more clicks.

https://metadesign.com/de and https://metadesign.com/zh have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

https://metadesign.com/en/work and https://metadesign.com/fr took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

10 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 136 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 2 cookies (measured from a US location before any click).

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.