metoday.com website review

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

21 files are served with short cache lifetimes, so returning visitors download them again (609 KiB).

Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.1 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, amaicdn.com and Facebook and others), adding 2.4 MB and 1.4 s of main-thread time.

Google Tag Manager costs a phone 665 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

16 images could be 421 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 84 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

amaicdn.com costs a phone 213 ms of main-thread work and 420 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,817 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 131 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 230 ms faster on a phone.

16 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Your largest element takes 21.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Free NZ Shipping on Orders Over $40 | Free AU Shipping Over…”.

The page becomes fully interactive after 27.9 s. Good is under 3.8 s.

Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 686 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 149 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 51.5 MB in 327 requests on a phone: media 45.9 MB (20), scripts 2.7 MB (101) and images 1.1 MB (47). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (136 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 14.58 g of CO₂e: 1750.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 81 characters, so Google will cut it off around 60: “Premium-Quality Skincare & Supplements | Natural Skincare For Women NZ – Me Today”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

1 link has no real href, so search engines can't follow it.

The homepage links to 193 pages on metoday.com and 14 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.metoday.com/pages/me-today-insider, https://www.metoday.com/collections/beauty, https://www.metoday.com/collections/energy, https://www.metoday.com/collections/mens-supplements, https://www.metoday.com/collections/weight-management and https://www.metoday.com/collections/muscle-strength-recovery and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 464 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.