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meyercanada.ca website review
Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 81 checks
This review found 31 issues worth fixing on meyercanada.ca, 5 of them high impact, across 81 checks. The most urgent: delayed refresh under 20 hours must not be used (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,653 of 108,149 reviewed websitesbeats 77%
- #12,799 of 61,304 online storesbeats 73%
- #12,430 of 55,940 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 933 ms |
| May 30, 2026 | 922 ms |
| Jun 6, 2026 | 896 ms |
| Jun 13, 2026 | 873 ms |
| Jun 20, 2026 | 868 ms |
| Jun 27, 2026 | 859 ms |
| Jul 4, 2026 | 877 ms |
| Jul 11, 2026 | 882 ms |
| Jul 18, 2026 | 870 ms |
| Jul 25, 2026 | 855 ms |
| Aug 1, 2026 | 849 ms |
| Aug 8, 2026 | 847 ms |
| Aug 15, 2026 | 849 ms |
| Aug 22, 2026 | 867 ms |
| Aug 29, 2026 | 847 ms |
| Sep 5, 2026 | 845 ms |
| Sep 12, 2026 | 830 ms |
| Sep 19, 2026 | 821 ms |
| Sep 26, 2026 | 824 ms |
| Oct 3, 2026 | 824 ms |
| Oct 10, 2026 | 846 ms |
| Oct 17, 2026 | 848 ms |
| Oct 24, 2026 | 854 ms |
| Oct 31, 2026 | 852 ms |
| Nov 7, 2026 | 853 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 79 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 79 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 79 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 79 ms |
| Aug 1, 2026 | 80 ms |
| Aug 8, 2026 | 80 ms |
| Aug 15, 2026 | 81 ms |
| Aug 22, 2026 | 85 ms |
| Aug 29, 2026 | 83 ms |
| Sep 5, 2026 | 83 ms |
| Sep 12, 2026 | 83 ms |
| Sep 19, 2026 | 81 ms |
| Sep 26, 2026 | 82 ms |
| Oct 3, 2026 | 82 ms |
| Oct 10, 2026 | 83 ms |
| Oct 17, 2026 | 82 ms |
| Oct 24, 2026 | 81 ms |
| Oct 31, 2026 | 80 ms |
| Nov 7, 2026 | 80 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 88
88/100Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
280 ms · 472 KiBAbout 472 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 280 ms faster on a phone.
Render-blocking requests
700 ms11 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, FontAwesome CDN and Privy and others), adding 1.7 MB and 517 ms of main-thread time.
Improve image delivery
482 KiB9 images could be 482 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 185 ms
185 msGoogle Tag Manager costs a phone 185 ms of main-thread work and 436 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 32 ms
32 msShopify costs a phone 32 ms of main-thread work and 728 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
50 ms · 88 KiB19 files are served with short cache lifetimes, so returning visitors download them again (88 KiB).
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.
Reduce unused CSS
97 KiBAbout 97 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 814 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 16.0 s
16.0 sThe page becomes fully interactive after 16.0 s. Good is under 3.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 77 ms
77 msReal visitors wait 77 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 318 ms
318 msReal visitors wait 318 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 2.4 s
2.4 sYour largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Bringing Canadians a wide selection of quality cookware and…”.
Total Blocking Time: 117 ms
117 msScripts block the page for only 117 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 225 requests
2.9 MBYour homepage downloads 2.9 MB in 225 requests on a phone: scripts 1.4 MB (96), other files 794 KiB (87) and images 612 KiB (26). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.82 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 99.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Delayed refresh under 20 hours must not be used (1 element)
Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.
19 images without alt text
19 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
20 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Meyer Canada - Canadian made cookware and international kitchen brands”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (198 characters)
Your meta description is 198 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
49 internal links, 9 external
The homepage links to 49 pages on meyercanada.ca and 9 external pages.
5 checks passed
One H1 headline
Your main headline reads: “<img src="//meyercanada.ca/cdn/shop/files/meyer-int-logo_200x.png?v=1614326480" srcset="//meyercanada.ca/cdn/shop/files…”.
Canonical URL set
The canonical URL is https://meyercanada.ca/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://meyercanada.ca/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://meyercanada.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://meyercanada.ca/collections/on-sale-now, https://meyercanada.ca/pages/about and https://meyercanada.ca/collections/cookware/range_earth-pan have no meta description, so Google writes the search snippet from whatever text it finds.
12 pages without an H1
https://meyercanada.ca/collections/on-sale-now, https://meyercanada.ca/pages/shop, https://meyercanada.ca/collections/meyer, https://meyercanada.ca/collections/kitchenaid, https://meyercanada.ca/collections/circulon and https://meyercanada.ca/collections/anolon and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://meyercanada.ca/pages/shop and https://meyercanada.ca/pages/recipes have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 14 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 10 words
The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
5 checks passed
8 calls to action
The homepage has 8 calls to action, for example “SHOP NOW”, “WHERE TO BUY” and “Shop By Brand”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at meyercanada.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Spin Wheel Ea · powr.io · privy.com · rakuten.com · gtranslate.io · nice-team.net · bazaarvoice.com · rakutenadvertising.io · klaviyo.com · chimpstatic.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2021.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on meyercanada.ca, including 11 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.