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mezcalguey.com website review

Visit site (opens in a new tab)Reviewed 13 November 202623 issues · 69 checks

This review found 23 issues worth fixing on mezcalguey.com, 5 of them high impact, across 69 checks. The most urgent: page weight: 38.3 MB in 241 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of mezcalguey.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mezcalguey.com at 0.5 s0.5 s
  2. mezcalguey.com at 1.0 s1.0 s
  3. mezcalguey.com at 1.5 s1.5 s
  4. mezcalguey.com at 2.1 s2.1 s
  5. mezcalguey.com at 2.6 s2.6 s
  6. mezcalguey.com at 3.1 s3.1 s
  7. mezcalguey.com at 3.6 s3.6 s
  8. mezcalguey.com at 4.1 s4.1 s

Speed

7 to fix76
  • 7 third-party services on the page

    7 third-party services load with your homepage (Clarity, bestfreecdn.com and Klaviyo and others), adding 10.9 MB and 234 ms of main-thread time.

  • Improve image delivery

    700 ms · 506 KiB

    6 images could be 506 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

  • Shopify adds 29 ms

    29 ms

    Shopify costs a phone 29 ms of main-thread work and 10.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused JavaScript

    300 ms · 223 KiB

    About 223 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,158 HTML elements

    The page has 2,158 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    183 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (183 KiB).

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 53 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 543 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix70
  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 6.6 s

    6.6 s

    The page becomes fully interactive after 6.6 s. Good is under 3.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • Speed Index: 3.3 s

    3.3 s

    Visually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 3 ms

    3 ms

    Scripts block the page for only 3 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 38.3 MB in 241 requests

    38.3 MB

    Your homepage downloads 38.3 MB in 241 requests on a phone: media 35.6 MB (5), images 1,013 KiB (9) and other files 928 KiB (137). Under 2 MB keeps phones on slow connections fast.

  • About 10.9 g of CO₂ per visit

    10.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.85 g of CO₂e: 1302.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 8595
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9283
  • Title is short (11 characters)

    Your title is only 11 characters: “Mezcal Güey”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Libertad, Amistad y Mezcal”). One clear main headline is easier for people and search engines.

  • Meta description is long (223 characters)

    Your meta description is 223 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 38 internal links, 6 external

    The homepage links to 38 pages on mezcalguey.com and 6 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.mezcalguey.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mezcalguey.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (933 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.mezcalguey.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 pages share a title

    / and https://www.mezcalguey.com/es all use the title “Mezcal Güey”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 10 pages without a meta description

    https://www.mezcalguey.com/policies/shipping-policy, https://www.mezcalguey.com/pages/shop, https://www.mezcalguey.com/pages/story, https://www.mezcalguey.com/pages/about, https://www.mezcalguey.com/pages/radio and https://www.mezcalguey.com/policies/privacy-policy and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://www.mezcalguey.com/pages/shop, https://www.mezcalguey.com/pages/story, https://www.mezcalguey.com/pages/about, https://www.mezcalguey.com/pages/radio and https://www.mezcalguey.com/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 178 words

    The homepage has only about 178 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “SHOP”, “SHOP NOW” and “TRY OUR MEZCAL”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mezcalguey.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Blockify Age Verification · Buy X Restrict Y · Klaviyo Email Marketing Sms · Age Verifier By Omega · bestfreecdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 23 issues on mezcalguey.com, including 9 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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