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mezzan.com website review
Visit site (opens in a new tab)Reviewed 1 November 202626 issues · 77 checks
This review found 26 issues worth fixing on mezzan.com, 6 of them high impact, across 77 checks. The most urgent: page weight: 9.3 MB in 30 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 80 ms |
| May 16, 2026 | 81 ms |
| May 23, 2026 | 81 ms |
| May 30, 2026 | 83 ms |
| Jun 6, 2026 | 80 ms |
| Jun 13, 2026 | 82 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 78 ms |
| Jul 4, 2026 | 82 ms |
| Jul 11, 2026 | 83 ms |
| Jul 18, 2026 | 85 ms |
| Jul 25, 2026 | 87 ms |
| Aug 1, 2026 | 81 ms |
| Aug 8, 2026 | 79 ms |
| Aug 15, 2026 | 79 ms |
| Aug 22, 2026 | 78 ms |
| Aug 29, 2026 | 80 ms |
| Sep 5, 2026 | 82 ms |
| Sep 12, 2026 | 82 ms |
| Sep 19, 2026 | 84 ms |
| Sep 26, 2026 | 77 ms |
| Oct 3, 2026 | 75 ms |
| Oct 10, 2026 | 72 ms |
| Oct 17, 2026 | 71 ms |
| Oct 24, 2026 | 75 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
850 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Google Tag Manager adds 420 ms
420 msGoogle Tag Manager costs a phone 420 ms of main-thread work and 472 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
370 KiBAbout 370 KiB of JavaScript is downloaded but never used on this page.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, Google Analytics and Google Fonts and others), adding 592 KiB and 458 ms of main-thread time.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.
Reduce unused CSS
40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
16 KiB1 file is served with short cache lifetimes, so returning visitors download them again (16 KiB).
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 92
92/100Your mobile performance score is 92. That is in Google's “good” band (90 and up).
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 681 ms of it running JavaScript. That is comfortably low.
Server response: 90 ms
90 msYour server sent the HTML in 90 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 7.3 s
7.3 sThe page becomes fully interactive after 7.3 s. Good is under 3.8 s.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 284 ms
284 msScripts block taps and scrolling for 284 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 80 ms to 75 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 76 ms
76 msReal visitors wait 76 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Speed Index: 2.7 s
2.7 sVisually, the page fills in at 2.7 s (Speed Index), inside the 3.4 s “good” threshold.
Largest Contentful Paint: 1.9 s
1.9 sYour largest element renders in 1.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “WE ARE A LEADING MANUFACTURER AND DISTRIBUTOR OF FOOD, HEAL…”.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 9.3 MB in 30 requests
9.3 MBYour homepage downloads 9.3 MB in 30 requests on a phone: media 8.4 MB (1), scripts 770 KiB (9) and HTML 69 KiB (1). Under 2 MB keeps phones on slow connections fast.
About 2.6 g of CO₂ per visit
2.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.63 g of CO₂e: 315.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (19 elements)
All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 46 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (98 characters)
Your title is 98 characters, so Google will cut it off around 60: “Food Product Supplier | Retail Company in UAE | Kuwait | Qatar | Saudi Arabia | Mezzan Ho…”.
Meta description is long (208 characters)
Your meta description is 208 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
144 internal links, 7 external
The homepage links to 144 pages on mezzan.com and 7 external pages.
5 checks passed
One H1 headline
Your main headline reads: “We Are a Leading Manufacturer and Distributor of Food, Healthcare & Consumer Products”.
Canonical URL set
The canonical URL is https://www.mezzan.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mezzan.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.mezzan.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (994 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.mezzan.com/category/news has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: “1,200+ Brands”. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 542 words of copy
The homepage carries about 542 words of visible text.
2 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Contact”, “Contact Us” and “Learn More”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mezzan.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Google Cloud
Company
- Founded
- 1944
- Headquarters
- Kuwait City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on mezzan.com, including 10 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.