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mfasco.com website review

Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 79 checks

This review found 31 issues worth fixing on mfasco.com, 8 of them high impact, across 79 checks. The most urgent: 5,897 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sMay 23Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
Jun 6, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
142 ms90 msMay 23Oct 31127 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202696 ms
Jun 6, 202697 ms
Jun 20, 2026104 ms
Jun 27, 2026106 ms
Jul 4, 2026108 ms
Jul 11, 2026108 ms
Jul 18, 2026113 ms
Jul 25, 2026128 ms
Aug 1, 2026130 ms
Aug 8, 2026136 ms
Aug 15, 2026123 ms
Aug 22, 2026109 ms
Aug 29, 2026111 ms
Sep 5, 2026111 ms
Sep 12, 2026111 ms
Sep 19, 2026120 ms
Sep 26, 2026118 ms
Oct 3, 2026117 ms
Oct 10, 2026119 ms
Oct 17, 2026128 ms
Oct 24, 2026127 ms
Oct 31, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mfasco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mfasco.com at 0.6 s0.6 s
  2. mfasco.com at 1.3 s1.3 s
  3. mfasco.com at 1.9 s1.9 s
  4. mfasco.com at 2.5 s2.5 s
  5. mfasco.com at 3.1 s3.1 s
  6. mfasco.com at 3.8 s3.8 s
  7. mfasco.com at 4.4 s4.4 s
  8. mfasco.com at 5.0 s5.0 s

Speed

8 to fix68
  • 5,897 HTML elements

    The page has 5,897 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    600 ms · 451 KiB

    15 images could be 451 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Clarity and Google Tag Manager and others), adding 947 KiB and 513 ms of main-thread time.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    342 KiB

    About 342 KiB of JavaScript is downloaded but never used on this page.

  • Google CDN adds 177 ms

    177 ms

    Google CDN costs a phone 177 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    185 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (185 KiB).

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    18 KiB

    18 KiB JavaScript is shipped twice across bundles.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “First Aid Kits”.

  • Time to Interactive: 14.5 s

    14.5 s

    The page becomes fully interactive after 14.5 s. Good is under 3.8 s.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 264 ms

    264 ms

    Scripts block taps and scrolling for 264 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.4 MB in 237 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 237 requests on a phone: other files 1.0 MB (77), scripts 960 KiB (76) and images 910 KiB (32). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    refillakitimage1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.0 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8691
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 107 links without text

    107 visible links have no text or label, so screen readers cannot say where they go.

  • 15 form fields without a label

    15 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6 and h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 47 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10083
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Workplace First Aid Kits & Refills Supplies by MFASCO Health & Safety”.

  • Meta description is long (285 characters)

    Your meta description is 285 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 399 internal links, 22 external

    The homepage links to 399 pages on mfasco.com and 22 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.mfasco.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mfasco.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.mfasco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,587 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.mfasco.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://www.mfasco.com/collections/all, https://www.mfasco.com/collections/antiseptic-sprays-liquids and https://www.mfasco.com/collections/first-aid-supplies-bandages have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 170 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: $ is not a function”.

2 checks passed
  • Tap targets are thumb-sized

    143 of 158 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,258 words of copy

    The homepage carries about 2,258 words of visible text.

5 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Quick Order”, “New customer sign up” and “Order Tracking”.

  • 16 short forms

    16 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks, 2 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 3 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Tag Manager, Hotjar, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mfasco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Hulk Form Builder · Inbox · Klaviyo Email Marketing Sms · Microsoft Clarity · Aaa Custom Form Builder App · Shopper Approved Reviews

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Company

Employees
14
Headquarters
Roseville

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 31 issues on mfasco.com, including 14 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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