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mfjerky.com website review
Visit site (opens in a new tab)Reviewed 5 November 202635 issues · 75 checks
This review found 35 issues worth fixing on mfjerky.com, 13 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.8 s · 622 KiBAbout 622 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Improve image delivery
1.4 s · 298 KiB10 images could be 298 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.
Render-blocking requests
1.4 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Bold Commerce, Judge.me and Google Tag Manager and others), adding 1.1 MB and 1.2 s of main-thread time.
Use efficient cache lifetimes
500 ms · 267 KiB28 files are served with short cache lifetimes, so returning visitors download them again (267 KiB).
Bold Commerce adds 387 ms
387 msBold Commerce costs a phone 387 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.
Shopify adds 86 ms
86 msShopify costs a phone 86 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
15 KiBPolyfills for old browsers add 15 KiB JavaScript that modern phones do not need.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 19.3 s
19.3 sYour largest element takes 19.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “What We're All About Moses Family Jerky was started in 2013…”.
Time to Interactive: 19.7 s
19.7 sThe page becomes fully interactive after 19.7 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
41 images without width and height
41 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 474 ms
474 msScripts block taps and scrolling for 474 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.093
0.093The layout barely moves while loading (CLS 0.093, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 250 requests
4.9 MBYour homepage downloads 4.9 MB in 250 requests on a phone: images 2.7 MB (53), scripts 1.2 MB (72) and other files 818 KiB (108). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
4 KiB1 image is downloaded at several times the size a phone draws it, for example MFJ_Logo_Emblem_15fe71dd-6923-4a5a-9d14-4059be08ccd2_530x@2x at 1,060 px wide, shown at 346 px. Resized copies would save about 4 KiB.
4 images below the first screen load straight away
4 images further down the page (286 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Certain ARIA roles must be contained by particular parents (4 elements)
Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.
34 text elements with low contrast
34 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (4 elements)
Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 33 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
5 H1 headlines
There are 5 <h1> headlines (“”, “Snack Stick Sample Pack” and “Moses Family Beef Jerky, Sample Pack, 2.5 Ounce (…”). One clear main headline is easier for people and search engines.
51 internal links, 5 external
The homepage links to 51 pages on mfjerky.com and 5 external pages.
6 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Try Moses Family Jerky! We set off on a mission to make exclusive homemade style jerky in 2013. Find us in the Northeas…”.
Title: 43 characters
Your title is a healthy 43 characters: “Moses Family Jerky - Take Homemade Anywhere”.
Canonical URL set
The canonical URL is https://mfjerky.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mfjerky.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,720 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mfjerky.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://mfjerky.com/collections/meat-snacks and https://mfjerky.com/collections/homemade-jerky-meat-snacks all use the title “Meat Snacks from Moses Family Jerky”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages without a meta description
https://mfjerky.com/collections/old-grumpy-marks and https://mfjerky.com/collections/uglie-acres-jam have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://mfjerky.com/collections/meat-snacks and https://mfjerky.com/collections/homemade-jerky-meat-snacks use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://mfjerky.com/collections/meat-snacks, whose canonical is https://mfjerky.com/collections/homemade-jerky-meat-snacks. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
5 pages with very little text
https://mfjerky.com/collections/old-grumpy-marks, https://mfjerky.com/collections/single-ingredient-dog-treats, https://mfjerky.com/collections/uglie-acres-jam, https://mfjerky.com/pages/contact-us and https://mfjerky.com/pages/wholesale have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'global_config')”.
2 checks passed
Tap targets are thumb-sized
11 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,423 words of copy
The homepage carries about 1,423 words of visible text.
4 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Order Yours Now”, “Subscribe” and “Contact Us”.
9 short forms
9 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 123 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mfjerky.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Free Shipping Bar · chimpstatic.com · boldapps.net · shappify.com · pro-market.net · printful.com · carecart.io · hextom.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Headquarters
- Hanover
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on mfjerky.com, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.