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mfjerky.com website review

Visit site (opens in a new tab)Reviewed 5 November 202635 issues · 75 checks

This review found 35 issues worth fixing on mfjerky.com, 13 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of mfjerky.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mfjerky.com at 0.7 s0.7 s
  2. mfjerky.com at 1.4 s1.4 s
  3. mfjerky.com at 2.1 s2.1 s
  4. mfjerky.com at 2.8 s2.8 s
  5. mfjerky.com at 3.5 s3.5 s
  6. mfjerky.com at 4.2 s4.2 s
  7. mfjerky.com at 5.0 s5.0 s
  8. mfjerky.com at 5.7 s5.7 s

Speed

10 to fix48
  • Reduce unused JavaScript

    1.8 s · 622 KiB

    About 622 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Improve image delivery

    1.4 s · 298 KiB

    10 images could be 298 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.4 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Bold Commerce, Judge.me and Google Tag Manager and others), adding 1.1 MB and 1.2 s of main-thread time.

  • Use efficient cache lifetimes

    500 ms · 267 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (267 KiB).

  • Bold Commerce adds 387 ms

    387 ms

    Bold Commerce costs a phone 387 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.

  • Shopify adds 86 ms

    86 ms

    Shopify costs a phone 86 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    15 KiB

    Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix50
  • Largest Contentful Paint: 19.3 s

    19.3 s

    Your largest element takes 19.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “What We're All About Moses Family Jerky was started in 2013…”.

  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • 41 images without width and height

    41 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 474 ms

    474 ms

    Scripts block taps and scrolling for 474 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.093

    0.093

    The layout barely moves while loading (CLS 0.093, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.9 MB in 250 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 250 requests on a phone: images 2.7 MB (53), scripts 1.2 MB (72) and other files 818 KiB (108). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    4 KiB

    1 image is downloaded at several times the size a phone draws it, for example MFJ_Logo_Emblem_15fe71dd-6923-4a5a-9d14-4059be08ccd2_530x@2x at 1,060 px wide, shown at 346 px. Resized copies would save about 4 KiB.

  • 4 images below the first screen load straight away

    4 images further down the page (286 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 166.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8991
  • Certain ARIA roles must be contained by particular parents (4 elements)

    Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.

  • 34 text elements with low contrast

    34 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (4 elements)

    Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 5 H1 headlines

    There are 5 <h1> headlines (“”, “Snack Stick Sample Pack” and “Moses Family Beef Jerky, Sample Pack, 2.5 Ounce (…”). One clear main headline is easier for people and search engines.

  • 51 internal links, 5 external

    The homepage links to 51 pages on mfjerky.com and 5 external pages.

6 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Try Moses Family Jerky! We set off on a mission to make exclusive homemade style jerky in 2013. Find us in the Northeas…”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Moses Family Jerky - Take Homemade Anywhere”.

  • Canonical URL set

    The canonical URL is https://mfjerky.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mfjerky.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,720 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mfjerky.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://mfjerky.com/collections/meat-snacks and https://mfjerky.com/collections/homemade-jerky-meat-snacks all use the title “Meat Snacks from Moses Family Jerky”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://mfjerky.com/collections/old-grumpy-marks and https://mfjerky.com/collections/uglie-acres-jam have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://mfjerky.com/collections/meat-snacks and https://mfjerky.com/collections/homemade-jerky-meat-snacks use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://mfjerky.com/collections/meat-snacks, whose canonical is https://mfjerky.com/collections/homemade-jerky-meat-snacks. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 5 pages with very little text

    https://mfjerky.com/collections/old-grumpy-marks, https://mfjerky.com/collections/single-ingredient-dog-treats, https://mfjerky.com/collections/uglie-acres-jam, https://mfjerky.com/pages/contact-us and https://mfjerky.com/pages/wholesale have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'global_config')”.

2 checks passed
  • Tap targets are thumb-sized

    11 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,423 words of copy

    The homepage carries about 1,423 words of visible text.

4 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Order Yours Now”, “Subscribe” and “Contact Us”.

  • 9 short forms

    9 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 123 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mfjerky.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Free Shipping Bar · chimpstatic.com · boldapps.net · shappify.com · pro-market.net · printful.com · carecart.io · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Headquarters
Hanover

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 35 issues on mfjerky.com, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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