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mgbu.edu website review

Visit site (opens in a new tab)Reviewed 25 October 202649 issues · 95 checks

This review found 49 issues worth fixing on mgbu.edu, 22 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.2 sSep 5Oct 172.2 s
Show as table
DateReal-visitor load time (LCP)
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.4 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.4 s
Oct 17, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
146 ms127 msSep 5Oct 17136 ms
Show as table
DateReal-visitor tap response (INP)
Sep 5, 2026129 ms
Sep 12, 2026134 ms
Sep 19, 2026135 ms
Sep 26, 2026135 ms
Oct 3, 2026144 ms
Oct 10, 2026143 ms
Oct 17, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mgbu.edu (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mgbu.edu at 0.9 s0.9 s
  2. mgbu.edu at 1.9 s1.9 s
  3. mgbu.edu at 2.8 s2.8 s
  4. mgbu.edu at 3.7 s3.7 s
  5. mgbu.edu at 4.6 s4.6 s
  6. mgbu.edu at 5.6 s5.6 s
  7. mgbu.edu at 6.5 s6.5 s
  8. mgbu.edu at 7.4 s7.4 s

Speed

13 to fix28
  • Reduce unused JavaScript

    9.6 s · 1.9 MB

    About 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 9.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 661 KiB

    53 files are served with short cache lifetimes, so returning visitors download them again (661 KiB).

  • Render-blocking requests

    1.6 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Reduce unused CSS

    1.2 s · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 693 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 52). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.2 s

    A phone's processor spends 9.2 s on main-thread work while loading, 5.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, hideousplay.com and Vimeo and others), adding 4.3 MB and 2.2 s of main-thread time.

  • Vimeo adds 271 ms

    271 ms

    Vimeo costs a phone 271 ms of main-thread work and 2.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 446 ms. During a long task the page ignores taps.

  • Improve image delivery

    418 KiB

    8 images could be 418 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Facebook adds 265 ms

    265 ms

    Facebook costs a phone 265 ms of main-thread work and 278 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • hideousplay.com adds 285 ms

    285 ms

    hideousplay.com costs a phone 285 ms of main-thread work and 61 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 56 KiB

    Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 14.9 s

    14.9 s

    The first text or image appears after 14.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 22.7 s

    22.7 s

    Your largest element takes 22.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “two students look at a person's knee and compare it to a pl…”.

  • Time to Interactive: 36.4 s

    36.4 s

    The page becomes fully interactive after 36.4 s. Good is under 3.8 s.

  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.9 s

    1.9 s

    Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 129 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 160 ms

    160 ms

    Real visitors wait 160 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 5.4 MB in 194 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 194 requests on a phone: scripts 3.7 MB (49), images 978 KiB (37) and other files 299 KiB (54). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    pt-students-knee-model-human_0.jpg.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    25 KiB

    1 image is downloaded at several times the size a phone draws it, for example pt-students-knee-model-human_0.jpg.webp at 1,390 px wide, shown at 406 px. Resized copies would save about 25 KiB.

  • About 1.5 g of CO₂ per visit

    1.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 185.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 7785
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Hidden but focusable

    7 elements hidden from screen readers can still receive keyboard focus.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8585
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 97 internal links, 7 external

    The homepage links to 97 pages on mgbu.edu and 7 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Find your place in the future of healthcare”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Home | Mass General Brigham University of Health Professions”.

  • Canonical URL set

    The canonical URL is https://www.mgbu.edu/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mgbu.edu/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (614 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.mgbu.edu/llms.txt (7 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 9 pages without a meta description

    https://www.mgbu.edu/news-and-more, https://www.mgbu.edu/news-and-more/events, https://www.mgbu.edu/news-and-more/opinions, https://www.mgbu.edu/current-students, https://www.mgbu.edu/alumni and https://www.mgbu.edu/faculty-staff and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.mgbu.edu/about/name-change and https://www.mgbu.edu/news-and-more have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5083
  • 7 small tap targets

    7 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 326 words of copy

    The homepage carries about 326 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “REQUEST INFO”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Learn more”, “Request Info” and “Apply Now”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 38 cookies set on arrival

    38

    Opening the homepage sets 38 cookies, 3 of them by other companies (measured from a US location before any click).

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mgbu.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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