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mhu.edu website review

Visit site (opens in a new tab)Reviewed 26 October 202642 issues · 93 checks

This review found 42 issues worth fixing on mhu.edu, 18 of them high impact, across 93 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.1 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.5 s
May 23, 20262.4 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.5 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.5 s
Sep 12, 20262.4 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
106 ms90 msMay 9Oct 2498 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202692 ms
May 16, 202695 ms
May 23, 202695 ms
May 30, 202695 ms
Jun 6, 202693 ms
Jun 13, 202692 ms
Jun 20, 202692 ms
Jun 27, 202693 ms
Jul 4, 202693 ms
Jul 11, 202692 ms
Jul 18, 202693 ms
Jul 25, 202695 ms
Aug 1, 202697 ms
Aug 8, 2026103 ms
Aug 15, 2026104 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 2026103 ms
Sep 12, 2026102 ms
Sep 19, 2026103 ms
Sep 26, 202697 ms
Oct 3, 202697 ms
Oct 10, 202696 ms
Oct 17, 202697 ms
Oct 24, 202698 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mhu.edu (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mhu.edu at 0.4 s0.4 s
  2. mhu.edu at 0.8 s0.8 s
  3. mhu.edu at 1.1 s1.1 s
  4. mhu.edu at 1.5 s1.5 s
  5. mhu.edu at 1.9 s1.9 s
  6. mhu.edu at 2.3 s2.3 s
  7. mhu.edu at 2.6 s2.6 s
  8. mhu.edu at 3.0 s3.0 s

Speed

8 to fix48
  • Use efficient cache lifetimes

    5.1 s · 5.3 MB

    108 files are served with short cache lifetimes, so returning visitors download them again (5.3 MB).

  • Render-blocking requests

    2.7 s

    25 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48 (desktop: 93). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused JavaScript

    900 ms · 526 KiB

    About 526 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Adroll and others), adding 1.5 MB and 896 ms of main-thread time.

  • Improve image delivery

    701 KiB

    15 images could be 701 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 372 ms

    372 ms

    Google Tag Manager costs a phone 372 ms of main-thread work and 720 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • blackbaudhosting.com adds 92 ms

    92 ms

    blackbaudhosting.com costs a phone 92 ms of main-thread work and 399 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 93 but mobile only 48. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 965 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 9.1 s

    9.1 s

    Your largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Visit Us! Tour our beautiful campus Sign Up!”.

  • Time to Interactive: 18.9 s

    18.9 s

    The page becomes fully interactive after 18.9 s. Good is under 3.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.183

    0.183

    The layout shifts by 0.183 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 359 ms

    359 ms

    Scripts block taps and scrolling for 359 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 92 ms to 98 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

Images and page weight

1 to fix70
  • Page weight: 6.5 MB in 192 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 192 requests on a phone: images 4.7 MB (82), scripts 1.4 MB (42) and other files 239 KiB (49). Under 2 MB keeps phones on slow connections fast.

  • About 1.8 g of CO₂ per visit

    1.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.85 g of CO₂e: 221.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 7380
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 13 tap targets too small

    13 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA input fields must have an accessible name (6 elements)

    ARIA input fields must have an accessible name: 6 elements on the page fail this check, rated serious by axe-core.

  • ARIA toggle fields must have an accessible name (3 elements)

    ARIA toggle fields must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.

  • Interactive controls must not be nested (3 elements)

    Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 12 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8395
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 374 internal links, 36 external

    The homepage links to 374 pages on mhu.edu and 36 external pages.

7 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Mars Hill University is a private, liberal arts college, located near Asheville in the mountains of western North Carol…”.

  • One H1 headline

    Your main headline reads: “Admissions”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Mars Hill University, near Asheville, North Carolina.”.

  • Canonical URL set

    The canonical URL is https://www.mhu.edu/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mhu.edu/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.mhu.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,299 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 9 pages without a meta description

    https://www.mhu.edu/about/what-to-do-and-see, https://www.mhu.edu/about/what-to-do-and-see/museum, https://www.mhu.edu/about/what-to-do-and-see/ramsey-center, https://www.mhu.edu/about/what-to-do-and-see/ramsey-center/lunsford-festival, https://www.mhu.edu/about/what-to-do-and-see/bailey-mountain-cloggers and https://www.mhu.edu/academics/majors-and-minors/sart-southern-appalachian-repertory-theatre and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.mhu.edu/academics/majors-and-minors/sart-southern-appalachian-repertory-theatre, whose canonical is https://www.mhu.edu/academics/majors-and-minors/theatre-arts-old__trashed/sart-southern-appalachian-repertory-theatre. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://www.mhu.edu/about/what-to-do-and-see/museum, https://www.mhu.edu/about/what-to-do-and-see/ramsey-center/lunsford-festival and https://www.mhu.edu/about/what-to-do-and-see/summer-opportunities-at-mars-hill have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://www.mhu.edu/about/what-to-do-and-see/museum, https://www.mhu.edu/about/what-to-do-and-see/ramsey-center and https://www.mhu.edu/about/what-to-do-and-see/bailey-mountain-cloggers took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 134 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 30 small tap targets

    30 of 65 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot set properties of undefined (setting 'value')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 513 words of copy

    The homepage carries about 513 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign Up!” and “Apply Today!”.

  • 30 calls to action

    The homepage has 30 calls to action, for example “Apply Now to AGS”, “Apply Now” and “Request Information”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mhu.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager
Hosting
GoDaddy

Company

Employees
189

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on mhu.edu, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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