Website review, no card needed
mialou.nl website review
Visit site (opens in a new tab)Reviewed 11 November 202628 issues · 71 checks
This review found 28 issues worth fixing on mialou.nl, 11 of them high impact, across 71 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
Speed
Reduce unused JavaScript
1.9 s · 267 KiBAbout 267 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Use efficient cache lifetimes
1.2 s · 245 KiB6 files are served with short cache lifetimes, so returning visitors download them again (245 KiB).
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
600 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
PayPal adds 177 ms
177 msPayPal costs a phone 177 ms of main-thread work and 391 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2 third-party services on the page
2 third-party services load with your homepage (PayPal and Shopify), adding 454 KiB and 202 ms of main-thread time.
Improve image delivery
113 KiB2 images could be 113 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 59 ms. During a long task the page ignores taps.
Reduce unused CSS
13 KiBAbout 13 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 473 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.0 s
7.0 sYour largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
Time to Interactive: 7.8 s
7.8 sThe page becomes fully interactive after 7.8 s. Good is under 3.8 s.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 10 ms
10 msScripts block the page for only 10 ms while loading. Good is under 200 ms.
Images and page weight
An image on the first screen is lazy-loaded
Ontwerp_zonder_titel_3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
65 KiB1 image is downloaded at several times the size a phone draws it, for example Ontwerp_zonder_titel_3.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 65 KiB.
About 0.5 g of CO₂ per visit
0.50 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 59.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.8 MB in 187 requests
1.8 MBYour homepage downloads 1.8 MB in 187 requests on a phone: other files 789 KiB (106), scripts 478 KiB (46) and HTML 229 KiB (3). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Form elements must have labels (1 element)
Form elements must have labels: 1 element on the page fails this check, rated critical by axe-core.
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 5 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (6 characters)
Your title is only 6 characters: “OQPIED”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“” and “Designed to keep you cool.”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
15 internal links, 1 external
The homepage links to 15 pages on mialou.nl and 1 external page.
4 checks passed
Canonical URL set
The canonical URL is https://bb0r8j-d9.myshopify.com/.
Structured data in place
Structured data found: Organization, Product and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://bb0r8j-d9.myshopify.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (230 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://bb0r8j-d9.myshopify.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://bb0r8j-d9.myshopify.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://bb0r8j-d9.myshopify.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
4 pages without a meta description
https://bb0r8j-d9.myshopify.com/collections/all, https://bb0r8j-d9.myshopify.com/pages/contact, https://bb0r8j-d9.myshopify.com/customer_authentication/redirect and https://bb0r8j-d9.myshopify.com/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://bb0r8j-d9.myshopify.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://bb0r8j-d9.myshopify.com/pages/contact and https://bb0r8j-d9.myshopify.com/products/heat-relief-patches have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
5 internal pages checked
We fetched 5 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 5 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
17 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 176 words
The homepage has only about 176 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop OQPIED”.
5 calls to action
The homepage has 5 calls to action, for example “Contact”, “Shop OQPIED” and “Shop now”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mialou.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on mialou.nl, including 9 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.