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miamily.com website review

Visit site (opens in a new tab)Reviewed 8 November 202636 issues · 82 checks

This review found 36 issues worth fixing on miamily.com, 16 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.9 sAug 22Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
Aug 22, 20262.7 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.7 s
Oct 3, 20262.6 s
Oct 10, 20262.5 s
Oct 17, 20262.6 s
Oct 24, 20262.3 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
158 ms126 msAug 22Oct 31145 ms
Show as table
DateReal-visitor tap response (INP)
Aug 22, 2026130 ms
Aug 29, 2026143 ms
Sep 5, 2026148 ms
Sep 12, 2026148 ms
Sep 19, 2026154 ms
Sep 26, 2026154 ms
Oct 3, 2026148 ms
Oct 10, 2026148 ms
Oct 17, 2026149 ms
Oct 24, 2026148 ms
Oct 31, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of miamily.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. miamily.com at 0.6 s0.6 s
  2. miamily.com at 1.2 s1.2 s
  3. miamily.com at 1.8 s1.8 s
  4. miamily.com at 2.4 s2.4 s
  5. miamily.com at 3.0 s3.0 s
  6. miamily.com at 3.6 s3.6 s
  7. miamily.com at 4.1 s4.1 s
  8. miamily.com at 4.7 s4.7 s

Speed

12 to fix24
  • Reduce unused JavaScript

    4.5 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Use efficient cache lifetimes

    3.5 s · 1.1 MB

    33 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Render-blocking requests

    2.7 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

  • Mobile performance score: 24

    24/100

    Your mobile performance score is 24. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (emotivecdn.io, Privy and Shopify and others), adding 2.0 MB and 990 ms of main-thread time.

  • Reduce unused CSS

    430 ms · 55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 430 ms faster on a phone.

  • Improve image delivery

    350 ms · 114 KiB

    2 images could be 114 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • emotivecdn.io adds 241 ms

    241 ms

    emotivecdn.io costs a phone 241 ms of main-thread work and 582 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Privy adds 214 ms

    214 ms

    Privy costs a phone 214 ms of main-thread work and 396 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,358 HTML elements

    The page has 2,358 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 129 ms

    129 ms

    Shopify costs a phone 129 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 32 KiB

    32 KiB could be saved by minifying JavaScript.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.56

    0.56

    For real visitors the layout shifts by 0.56 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 18.2 s

    18.2 s

    Your largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 27.7 s

    27.7 s

    The page becomes fully interactive after 27.7 s. Good is under 3.8 s.

  • First Contentful Paint: 6.2 s

    6.2 s

    The first text or image appears after 6.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.565

    0.565

    The layout shifts by 0.565 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 436 ms

    436 ms

    Scripts block taps and scrolling for 436 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 130 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 141 ms

    141 ms

    Real visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 767 ms

    767 ms

    Real visitors wait 767 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 5.1 MB in 347 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 347 requests on a phone: scripts 2.8 MB (118), images 1.2 MB (56) and other files 844 KiB (134). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (123 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 174.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9794
  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (44 elements)

    All page content should be contained by landmarks: 44 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 46 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9286
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“.logo_image { max-height: unset!important; width:…” and “.logo_image { max-height: unset!important; width:…”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 194 internal links, 8 external

    The homepage links to 194 pages on miamily.com and 8 external pages.

5 checks passed
  • Meta description: 96 characters

    Your meta description is 96 characters: “Discover Miamily's range of carry on luggage, including suitcases with seats and ride on options”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Miamily: Carry On Luggage & Ride On Suitcases – Miamily US”.

  • Canonical URL set

    The canonical URL is https://www.miamily.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://miamily.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.miamily.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,091 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix75
  • 1 linked page is broken

    Your homepage links to https://www.miamily.com/products/carry-on-plus-preloved, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 34 small tap targets

    34 of 75 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 51 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 720 words of copy

    The homepage carries about 720 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Dismiss app download banner” and “SHOP”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Return to shop”, “Shop” and “WHERE TO SHOP”.

  • 2 short forms

    2 short forms (0 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at miamily.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Uppromote Affiliate · Privy Pop Ups Email Sms · Addingwell · Cooee · Zipchat Ai Chatbot · Klickly Connector · Emotive · Klaviyo Email Marketing Sms · Instafeed · Easylocation · Affliate By Secomapp · Ecomsend Restock · Navidium Shipping Protection · Addrevenue · amazonaws.com · retention.com · cloudfront.net · miamily.com · noibu.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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