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miamistar.com website review
Visit site (opens in a new tab)Reviewed 6 November 202634 issues · 81 checks
This review found 34 issues worth fixing on miamistar.com, 17 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #38,493 of 97,107 reviewed websitesbeats 55%
- #24,606 of 52,761 online storesbeats 47%
- #23,609 of 47,819 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 79 ms |
| May 23, 2026 | 80 ms |
| May 30, 2026 | 82 ms |
| Jun 6, 2026 | 82 ms |
| Jun 13, 2026 | 84 ms |
| Jun 20, 2026 | 85 ms |
| Jun 27, 2026 | 84 ms |
| Jul 4, 2026 | 86 ms |
| Jul 11, 2026 | 86 ms |
| Jul 18, 2026 | 85 ms |
| Jul 25, 2026 | 86 ms |
| Aug 1, 2026 | 85 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 87 ms |
| Aug 22, 2026 | 87 ms |
| Aug 29, 2026 | 88 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 87 ms |
| Sep 19, 2026 | 87 ms |
| Sep 26, 2026 | 87 ms |
| Oct 3, 2026 | 89 ms |
| Oct 10, 2026 | 95 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 104 ms |
| Oct 31, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.1 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.1 s faster on a phone.
Render-blocking requests
2.8 s35 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.
Use efficient cache lifetimes
1.0 s · 721 KiB21 files are served with short cache lifetimes, so returning visitors download them again (721 KiB).
Mobile performance score: 36
36/100Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.7 s
A phone's processor spends 6.7 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Intercom and cloudfront.net and others), adding 2.0 MB and 1.7 s of main-thread time.
Improve image delivery
600 ms · 707 KiB26 images could be 707 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 550 ms
550 msGoogle Tag Manager costs a phone 550 ms of main-thread work and 611 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 307 ms. During a long task the page ignores taps.
cloudfront.net adds 205 ms
205 mscloudfront.net costs a phone 205 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
150 ms · 42 KiBAbout 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
139 KiB139 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.2 s
21.2 sYour largest element takes 21.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SHOP BY TRUCK 1 Select Make Freightliner Kenworth Peterbilt…”.
Time to Interactive: 31.4 s
31.4 sThe page becomes fully interactive after 31.4 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Tap response (INP) got 31% slower for real visitors
+31%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 151 ms
151 msReal visitors wait 151 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 416 ms
416 msReal visitors wait 416 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.5 MB in 283 requests
5.5 MBYour homepage downloads 5.5 MB in 283 requests on a phone: scripts 2.9 MB (116), images 1.3 MB (33) and other files 795 KiB (102). Under 2 MB keeps phones on slow connections fast.
10 images far larger than shown
1,000 KiB10 images are downloaded at several times the size a phone draws them, for example msbf-bf-logo.png at 1,080 px wide, shown at 102 px. Resized copies would save about 1,000 KiB.
9 images in older formats
9 images (929 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (29 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 186.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Unlabelled dropdowns
2 dropdowns have no label.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (8 elements).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (214 characters)
Your meta description is 214 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization, Store and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("miamistar.com")”.
One H1 headline
Your <h1> is empty.
147 internal links, 10 external
The homepage links to 147 pages on miamistar.com and 10 external pages.
5 checks passed
Title: 56 characters
Your title is a healthy 56 characters: “Miami Star ∙ Truck Parts and Chrome Shop – MiamiStar.com”.
Canonical URL set
The canonical URL is https://miamistar.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://miamistar.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (848 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://miamistar.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
7 of 8 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 324 words of copy
The homepage carries about 324 words of visible text.
8 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Contact Us”, “Subscribe” and “Sign up”.
6 short forms
6 short forms (4 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and a star rating.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at miamistar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Wyllo Formerly Nofraud · Seo Manager Venntov · Forms · cloudfront.net · smile.io · stamped.io · nice-team.net · cart-bot.net · intercom.io · esc-apps-cdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Headquarters
- Miami
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on miamistar.com, including 17 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.