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michaeldbaker.com website review
Visit site (opens in a new tab)Reviewed 19 October 202631 issues · 77 checks
This review found 31 issues worth fixing on michaeldbaker.com, 12 of them high impact, across 77 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.8 s
Speed
Render-blocking requests
6.5 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.5 s.
Use efficient cache lifetimes
3.1 s · 795 KiB33 files are served with short cache lifetimes, so returning visitors download them again (795 KiB).
Mobile performance score: 58
58/100Your mobile performance score is 58 (desktop: 80). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
600 ms · 130 KiBAbout 130 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Reduce unused CSS
300 ms · 83 KiBAbout 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Improve image delivery
200 ms · 88 KiB2 images could be 88 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Minify JavaScript
150 ms · 84 KiB84 KiB could be saved by minifying JavaScript.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 90 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
1 third-party service on the page
1 third-party service load with your homepage (Google Fonts), adding 90 KiB and 0 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 583 ms of it running JavaScript. That is comfortably low.
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 36.1 s
36.1 sYour largest element takes 36.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We design and deliver customized creative solutions to addr…”.
Time to Interactive: 36.7 s
36.7 sThe page becomes fully interactive after 36.7 s. Good is under 3.8 s.
First Contentful Paint: 6.9 s
6.9 sThe first text or image appears after 6.9 s on a phone. Good is under 1.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
17 images without width and height
17 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 8.0 MB in 39 requests
8.0 MBYour homepage downloads 8.0 MB in 39 requests on a phone: images 7.0 MB (25), fonts 640 KiB (4) and scripts 284 KiB (2). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
62 KiB1 image is downloaded at several times the size a phone draws it, for example noun-air-pollution-6298668-FFFFFF_clearn-39yjpq.png at 1,200 px wide, shown at 80 px. Resized copies would save about 62 KiB.
2 images in older formats
2 images (94 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (65 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.28 g of CO₂e: 273.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 23 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.michaeldbaker.com/sitemap.xml, so Google discovers your pages only by following links.
12 links with vague text
12 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
51 internal links, 3 external
The homepage links to 51 pages on michaeldbaker.com and 3 external pages.
3 checks passed
Title: 43 characters
Your title is a healthy 43 characters: “Home | MDB, Inc. - Doing Well by Doing Good”.
Canonical URL set
The canonical URL is https://www.michaeldbaker.com/home.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.michaeldbaker.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (842 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
https://www.michaeldbaker.com/about, https://www.michaeldbaker.com/clients, https://www.michaeldbaker.com/contract-vehicles, https://www.michaeldbaker.com/career-opportunities, https://www.michaeldbaker.com/community-technical-assistance and https://www.michaeldbaker.com/data-science-and-management and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://www.michaeldbaker.com/about, https://www.michaeldbaker.com/clients, https://www.michaeldbaker.com/contract-vehicles, https://www.michaeldbaker.com/career-opportunities, https://www.michaeldbaker.com/community-technical-assistance and https://www.michaeldbaker.com/data-science-and-management and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 broken images
4 images failed to load on a phone, for example https://www.michaeldbaker.com/.
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
11 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 15 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 682 words of copy
The homepage carries about 682 words of visible text.
3 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Learn More”.
1 short form
A short form (1 field at most) is right on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at michaeldbaker.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Drupal
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on michaeldbaker.com, including 10 speed issues, 8 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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