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michaeljondral.com website review
Visit site (opens in a new tab)Reviewed 7 November 202628 issues · 80 checks
This review found 28 issues worth fixing on michaeljondral.com, 9 of them high impact, across 80 checks. The most urgent: shopify adds 1.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #22,763 of 98,162 reviewed websitesbeats 72%
- #14,513 of 53,564 online storesbeats 66%
- #14,055 of 48,578 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 112 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 95 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 145 ms |
| Jun 27, 2026 | 148 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 127 ms |
| Jul 18, 2026 | 118 ms |
| Jul 25, 2026 | 110 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 119 ms |
| Aug 15, 2026 | 119 ms |
| Aug 22, 2026 | 117 ms |
| Aug 29, 2026 | 119 ms |
| Sep 5, 2026 | 106 ms |
| Sep 12, 2026 | 118 ms |
| Sep 19, 2026 | 130 ms |
| Sep 26, 2026 | 127 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 125 ms |
| Oct 24, 2026 | 125 ms |
| Oct 31, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.6 s
4.3 s
5.0 s
5.7 s
Speed
Shopify adds 1.3 s
1.3 sShopify costs a phone 1.3 s of main-thread work and 380 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,178 HTML elements
The page has 5,178 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 1.1 MB and 1.7 s of main-thread time.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
700 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Reduce unused JavaScript
150 ms · 354 KiBAbout 354 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 360 ms. During a long task the page ignores taps.
Google Tag Manager adds 238 ms
238 msGoogle Tag Manager costs a phone 238 ms of main-thread work and 420 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
222 KiB2 images could be 222 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
28 KiB7 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Reduce unused CSS
16 KiBAbout 16 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.2 s
7.2 sYour largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 13.1 s
13.1 sThe page becomes fully interactive after 13.1 s. Good is under 3.8 s.
Total Blocking Time: 915 ms
915 msScripts block taps and scrolling for 915 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 588 ms
588 msReal visitors wait 588 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 259 requests
3.1 MBYour homepage downloads 3.1 MB in 259 requests on a phone: scripts 1.1 MB (79), other files 917 KiB (126) and images 611 KiB (7). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
65 KiB1 image is downloaded at several times the size a phone draws it, for example freshly_unpacked-en.svg at 1,185 px wide, shown at 262 px. Resized copies would save about 65 KiB.
2 images below the first screen load straight away
2 images further down the page (100 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Links must have discernible text (21 elements)
Links must have discernible text: 21 elements on the page fail this check, rated serious by axe-core.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 68 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Haberdasher Michael Jondral » Shop & Enjoy Sartorial Menswear Online”.
326 internal links, 11 external
The homepage links to 326 pages on michaeljondral.com and 11 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Germany's Most Exclusive Haberdasher » Sartorial Brands » Handmade Shoes & Accessories » Made In Italy ✓ Worldwide Ship…”.
One H1 headline
Your main headline reads: “Michael Jondral”.
Canonical URL set
The canonical URL is https://en.michaeljondral.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://en.michaeljondral.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,945 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://en.michaeljondral.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
https://en.michaeljondral.com/pages/versand-und-ruckversand, https://en.michaeljondral.com/collections/new-arrivals, https://en.michaeljondral.com/collections/anzuge, https://en.michaeljondral.com/collections/sakkos, https://en.michaeljondral.com/collections/mantel-sartorial and https://en.michaeljondral.com/collections/krawatten and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://en.michaeljondral.com/pages/versand-und-ruckversand, https://en.michaeljondral.com/pages/trunk-shows-at-michael-jondral, https://en.michaeljondral.com/collections/new-arrivals, https://en.michaeljondral.com/collections/anzuge, https://en.michaeljondral.com/collections/sakkos and https://en.michaeljondral.com/collections/mantel-sartorial and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 136 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught ReferenceError: hcCountdownSettings is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,409 words of copy
The homepage carries about 1,409 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
4 calls to action
The homepage has 4 calls to action, for example “SHOP NOW” and “Contact”.
7 short forms
7 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
26 other companies contacted
Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at michaeljondral.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Sales Discounts · Langify · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on michaeljondral.com, including 15 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.