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microperfumes.com website review
Visit site (opens in a new tab)Reviewed 12 October 202641 issues · 93 checks
This review found 41 issues worth fixing on microperfumes.com, 15 of them high impact, across 93 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #30,668 of 91,353 reviewed websitesbeats 61%
- #19,239 of 48,213 online storesbeats 54%
- #18,469 of 43,417 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.3 s |
| Apr 25, 2026 | 1.3 s |
| May 2, 2026 | 1.3 s |
| May 9, 2026 | 1.3 s |
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 113 ms |
| Apr 25, 2026 | 113 ms |
| May 2, 2026 | 112 ms |
| May 9, 2026 | 116 ms |
| May 16, 2026 | 120 ms |
| May 23, 2026 | 125 ms |
| May 30, 2026 | 129 ms |
| Jun 6, 2026 | 133 ms |
| Jun 13, 2026 | 137 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 139 ms |
| Jul 4, 2026 | 144 ms |
| Jul 11, 2026 | 145 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 146 ms |
| Aug 8, 2026 | 147 ms |
| Aug 15, 2026 | 152 ms |
| Aug 22, 2026 | 151 ms |
| Aug 29, 2026 | 149 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 143 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.8 s
4.8 s
5.7 s
6.7 s
7.6 s
Speed
Render-blocking requests
1.0 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.5 s
A phone's processor spends 9.5 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,860 HTML elements
The page has 3,860 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Shopify and JSDelivr CDN and others), adding 1.9 MB and 2.0 s of main-thread time.
Use efficient cache lifetimes
300 ms · 799 KiB22 files are served with short cache lifetimes, so returning visitors download them again (799 KiB).
alia-prod.com adds 837 ms
837 msalia-prod.com costs a phone 837 ms of main-thread work and 273 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
747 KiB3 images could be 747 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
150 ms · 471 KiBAbout 471 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Shopify adds 360 ms
360 msShopify costs a phone 360 ms of main-thread work and 719 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 298 ms. During a long task the page ignores taps.
JSDelivr CDN adds 262 ms
262 msJSDelivr CDN costs a phone 262 ms of main-thread work and 55 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 198 ms
198 msKlaviyo costs a phone 198 ms of main-thread work and 406 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
260 ms · 68 KiBAbout 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
15 KiB15 KiB JavaScript is shipped twice across bundles.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 25.1 s
25.1 sThe page becomes fully interactive after 25.1 s. Good is under 3.8 s.
Largest Contentful Paint: 7.1 s
7.1 sYour largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WOMEN MEN SHOP ALL Choose From Over 500 Scents! Shop by Dep…”.
Speed Index: 7.4 s
7.4 sVisually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 659 ms
659 msScripts block taps and scrolling for 659 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 113 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 961 ms
961 msReal visitors wait 961 ms for your server to start answering (75th percentile). Good is under 800 ms.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 130 ms
130 msReal visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.093
0.093The layout barely moves while loading (CLS 0.093, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 511 requests
5.1 MBYour homepage downloads 5.1 MB in 511 requests on a phone: scripts 1.8 MB (169), other files 1.3 MB (251) and images 1.2 MB (29). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
XSr_AZZ2d7SA1rWxWjUEL.png weighs 702 KiB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
680 KiB1 image is downloaded at several times the size a phone draws it, for example XSr_AZZ2d7SA1rWxWjUEL.png at 1,024 px wide, shown at 60 px. Resized copies would save about 680 KiB.
2 images in older formats
2 images (740 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 173.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
47 links without text
47 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 89 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (90 characters)
Your title is 90 characters, so Google will cut it off around 60: “MicroPerfumes - Authentic Designer Perfume & Cologne Sample Fragrances – MicroPerfumes.com”.
2 H1 headlines
There are 2 <h1> headlines (“MicroPerfumes.com” and “How does it work?”). One clear main headline is easier for people and search engines.
Meta description is long (177 characters)
Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.
4 links crawlers can't follow
4 links have no real href, so search engines can't follow them.
238 internal links, 40 external
The homepage links to 238 pages on microperfumes.com and 40 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://microperfumes.com/.
Structured data in place
Structured data found: Organization, Store and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://microperfumes.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,363 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (4 KiB, 5 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without a meta description
/collections/all, /pages/brands, /collections/best-sellers, /collections/gift-sets, /collections/travel-sprays and /collections/featured-deals and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
10 pages without an H1
/collections/women, /collections/men, /collections/all, /pages/brands, /collections/best-sellers and /collections/new-arrivals and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
22 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,784 words of copy
The homepage carries about 1,784 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL”.
13 calls to action
The homepage has 13 calls to action, for example “Shop by Category”, “Shop All” and “Shop by Brand”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks, 1 customer or partner logo, a star rating and 2 trust badges.
Analytics in place
Analytics detected: Google Analytics.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at microperfumes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on microperfumes.com, including 22 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.