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microtouchgroom.com website review
Visit site (opens in a new tab)Reviewed 9 November 202630 issues · 67 checks
This review found 30 issues worth fixing on microtouchgroom.com, 8 of them high impact, across 67 checks. The most urgent: 1 text element with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68D- #81,011 of 92,118 reviewed websitesbeats 10%
- #45,523 of 48,858 online storesbeats 6%
- #41,569 of 44,043 Shopify storesbeats 5%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
740 ms · 122 KiBAbout 122 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 740 ms faster on a phone.
Render-blocking requests
750 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 750 ms.
Improve image delivery
300 ms · 112 KiB5 images could be 112 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
buyist.com adds 58 ms
58 msbuyist.com costs a phone 58 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 third-party services on the page
6 third-party services load with your homepage (buyist.com, Google Tag Manager and Google CDN and others), adding 530 KiB and 119 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 14 KiB2 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.3 s
A phone's processor spends 0.3 s on main-thread work while loading, 120 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Cumulative Layout Shift: 0.557
0.557The layout shifts by 0.557 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 4.8 s
4.8 sYour largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Shop Replacement Heads Titanium Shaver Replacement Head $19…”.
Time to Interactive: 4.8 s
4.8 sThe page becomes fully interactive after 4.8 s. Good is under 3.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Speed Index: 3.3 s
3.3 sVisually, the page fills in at 3.3 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 26 ms
26 msScripts block the page for only 26 ms while loading. Good is under 200 ms.
Images and page weight
1 image in older formats
1 image (80 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (80 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.2 g of CO₂ per visit
0.15 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.15 g of CO₂e: 18.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 550 KiB in 23 requests
550 KiBYour homepage downloads 550 KiB in 23 requests on a phone: scripts 263 KiB (4), images 236 KiB (8) and fonts 26 KiB (3). That is a lean page.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 checks passed
32 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“Shopping Cart” and “Shopping Cart”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://microtouchgroom.com/sitemap.xml, so Google discovers your pages only by following links.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
9 internal links, 1 external
The homepage links to 9 pages on microtouchgroom.com and 1 external page.
3 checks passed
Title: 38 characters
Your title is a healthy 38 characters: “Microtouch Titanium Blade Replacements”.
Canonical URL set
The canonical URL is https://microtouchgroom.com/.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://microtouchgroom.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (261 words), so crawlers that don't run JavaScript still read it.
Other pages
7 pages share a title
/, https://microtouchgroom.com/Home, https://microtouchgroom.com/customer-service, https://microtouchgroom.com/Shipping-Policy, https://microtouchgroom.com/Return-Policy and https://microtouchgroom.com/Privacy-Policy and 1 other all use the title “Microtouch Titanium Blade Replacements”. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages without a meta description
https://microtouchgroom.com/Home, https://microtouchgroom.com/customer-service, https://microtouchgroom.com/Shipping-Policy, https://microtouchgroom.com/Return-Policy, https://microtouchgroom.com/Privacy-Policy and https://microtouchgroom.com/Security-Policy have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://microtouchgroom.com/customer-service, https://microtouchgroom.com/Shipping-Policy, https://microtouchgroom.com/Return-Policy, https://microtouchgroom.com/Privacy-Policy and https://microtouchgroom.com/Security-Policy have no <h1> headline, so visitors and search engines get no clear main topic.
6 internal pages checked
We fetched 6 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 6 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 167 words
The homepage has only about 167 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at microtouchgroom.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Plus
- Analytics
- Google Analytics
- Hosting
- Azure
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on microtouchgroom.com, including 9 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.