middleby.com.mx website review

About 723 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

24 images could be 947 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

91 files are served with short cache lifetimes, so returning visitors download them again (407 KiB).

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

Your mobile performance score is 55 (desktop: 90). Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (YouTube, Google Tag Manager and Hubspot and others), adding 1.8 MB and 634 ms of main-thread time.

About 150 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

YouTube costs a phone 306 ms of main-thread work and 959 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 160 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.

Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

Desktop scores 90 but mobile only 55. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “...”.

The first text or image appears after 7.4 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 17.9 s. Good is under 3.8 s.

Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

105 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 104 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.5 MB in 130 requests on a phone: images 1.6 MB (79), scripts 1.5 MB (23) and fonts 163 KiB (2). Under 2 MB keeps phones on slow connections fast.

15 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images are downloaded at several times the size a phone draws them, for example mostrador_midd.jpg at 2,560 px wide, shown at 390 px. Resized copies would save about 177 KiB.

6 images further down the page (410 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 118.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

106 images have no alt text, which hurts accessibility and image search.

110 visible links have no text or label, so screen readers cannot say where they go.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Headings skip levels (h1 → h4, h1 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 17 characters: “Middleby | México”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 17 <h1> headlines (“SOLUCIONES INTELIGENTES A LA MEDIDA DE TU COCINA”, “INNOVACIÓN EN EQUIPOS PARA FOOD SERVICE” and “¿TUS EQUIPOS ESTÁN OPERANDO COMO DEBERÍAN?”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://middleby.com.mx/sitemap.xml, so Google discovers your pages only by following links.

1 link has no real href, so search engines can't follow it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 35 pages on middleby.com.mx and 151 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://middleby.com.mx/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/, https://middleby.com.mx/Middleby, https://middleby.com.mx/comercial, https://middleby.com.mx/residencial, https://middleby.com.mx/processing and https://middleby.com.mx/advantage and 5 others all use the title “Middleby | México”. Search engines can't tell which page to show for a search, so each competes with the others.

https://middleby.com.mx/Middleby, https://middleby.com.mx/comercial, https://middleby.com.mx/residencial, https://middleby.com.mx/processing, https://middleby.com.mx/advantage and https://middleby.com.mx/design and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://middleby.com.mx/marcas and https://middleby.com.mx/aviso-de-privacidad have no <h1> headline, so visitors and search engines get no clear main topic.

https://middleby.com.mx/marcas has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 10 pages linked from your homepage and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 104 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 695 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.