middleton.io website review

12 files are served with short cache lifetimes, so returning visitors download them again (883 KiB).

6 images could be 491 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 350 ms.

About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

21 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 third-party service load with your homepage (Plausible), adding 4 KiB and 5 ms of main-thread time.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The Manhattan skyline at dusk, seen from across the water”.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

6 images (717 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images are downloaded at several times the size a phone draws them, for example shortlist-card.jpg at 1,200 px wide, shown at 318 px. Resized copies would save about 174 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.27 g of CO₂e: 32.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Interactive controls must not be nested: 19 elements on the page fail this check, rated serious by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your title is 101 characters, so Google will cut it off around 60: “Kevin Middleton - Full Stack Product Manager | Platforms, Internal Tools, Integrations & …”.

Your meta description is 197 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 85 pages on middleton.io and 27 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: “11M+ users”. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,366 words of visible text.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.