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miemss.org website review
Visit site (opens in a new tab)Reviewed 21 October 202648 issues · 93 checks
This review found 48 issues worth fixing on miemss.org, 18 of them high impact, across 93 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 992 ms |
| May 9, 2026 | 915 ms |
| May 16, 2026 | 840 ms |
| May 23, 2026 | 780 ms |
| May 30, 2026 | 742 ms |
| Jun 6, 2026 | 757 ms |
| Jun 13, 2026 | 768 ms |
| Jun 20, 2026 | 814 ms |
| Jun 27, 2026 | 765 ms |
| Jul 4, 2026 | 744 ms |
| Jul 11, 2026 | 753 ms |
| Jul 18, 2026 | 749 ms |
| Jul 25, 2026 | 811 ms |
| Aug 1, 2026 | 872 ms |
| Aug 8, 2026 | 932 ms |
| Aug 15, 2026 | 932 ms |
| Aug 22, 2026 | 935 ms |
| Aug 29, 2026 | 975 ms |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 90 ms |
| May 9, 2026 | 89 ms |
| May 16, 2026 | 97 ms |
| May 23, 2026 | 108 ms |
| May 30, 2026 | 115 ms |
| Jun 6, 2026 | 122 ms |
| Jun 13, 2026 | 132 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 148 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 178 ms |
| Jul 25, 2026 | 136 ms |
| Aug 1, 2026 | 124 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 105 ms |
| Aug 22, 2026 | 115 ms |
| Aug 29, 2026 | 117 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 116 ms |
| Oct 10, 2026 | 130 ms |
| Oct 17, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
19.1 s · 4.3 MB49 files are served with short cache lifetimes, so returning visitors download them again (4.3 MB).
Reduce unused JavaScript
6.9 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.9 s faster on a phone.
Render-blocking requests
5.8 s27 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.8 s.
Improve image delivery
1.6 s · 771 KiB8 images could be 771 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.
Minify JavaScript
1.2 s · 214 KiB214 KiB could be saved by minifying JavaScript.
Mobile performance score: 40
40/100Your mobile performance score is 40 (desktop: 48). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (teamup.com, Google Tag Manager and maryland.gov and others), adding 2.1 MB and 1.3 s of main-thread time.
Reduce unused CSS
750 ms · 130 KiBAbout 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
teamup.com adds 583 ms
583 msteamup.com costs a phone 583 ms of main-thread work and 863 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 550 ms
550 msGoogle Tag Manager costs a phone 550 ms of main-thread work and 795 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 393 ms. During a long task the page ignores taps.
Minify CSS
300 ms · 15 KiB15 KiB could be saved by minifying CSS.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
150 ms · 8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Document request latency
40 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 12.4 s
12.4 sThe first text or image appears after 12.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 34.5 s
34.5 sYour largest element takes 34.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Main Navigation Clinicians Hospitals EMSOPS Public MIEMSS S…”.
Time to Interactive: 34.5 s
34.5 sThe page becomes fully interactive after 34.5 s. Good is under 3.8 s.
Speed Index: 12.4 s
12.4 sVisually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 621 ms
621 msScripts block taps and scrolling for 621 ms in total while the page loads. Good is under 200 ms.
Real-user CLS: 0.16
0.16For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.
Tap response (INP) got 54% slower for real visitors
+54%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 90 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
17 images without width and height
17 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 102 ms
102 msReal visitors wait 102 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 494 ms
494 msReal visitors wait 494 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.4 MB in 128 requests
6.4 MBYour homepage downloads 6.4 MB in 128 requests on a phone: images 3.6 MB (26), scripts 2.3 MB (34) and fonts 307 KiB (9). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.9 MB together. On a phone connection a single image that size takes seconds.
5 images far larger than shown
1.0 MB5 images are downloaded at several times the size a phone draws them, for example Research-Slider.png at 1,280 px wide, shown at 358 px. Resized copies would save about 1.0 MB.
7 images in older formats
7 images (3.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images below the first screen load straight away
5 images further down the page (433 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.82 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.82 g of CO₂e: 218.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (57 characters)
Your meta description is only 57 characters: “Maryland Institute for Emergency Medical Services Systems”. 70 to 160 characters is enough to sell the click.
2 H1 headlines
There are 2 <h1> headlines (“Maryland Institute for Emergency Medical Services…” and “”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.miemss.org/sitemap.xml, so Google discovers your pages only by following links.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
97 internal links, 21 external
The homepage links to 97 pages on miemss.org and 21 external pages.
2 checks passed
Title: 57 characters
Your title is a healthy 57 characters: “Maryland Institute for Emergency Medical Services Systems”.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.miemss.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (667 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages share a meta description
https://www.miemss.org/home/EMSOPS, https://www.miemss.org/home/MIEMSS/Leadership, https://www.miemss.org/home/Clinicians/EMS-Protocols-App, https://www.miemss.org/home/Clinicians/eMEDS-Resource-Page, https://www.miemss.org/home/Clinicians/Testing-and-Training and https://www.miemss.org/home/Clinicians/Whole-Blood use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
41 of 49 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 457 words of copy
The homepage carries about 457 words of visible text.
5 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact Us” and “Read and download the Vision 2030 Plan”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 3 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at miemss.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on miemss.org, including 22 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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