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miemss.org website review

Visit site (opens in a new tab)Reviewed 21 October 202648 issues · 93 checks

This review found 48 issues worth fixing on miemss.org, 18 of them high impact, across 93 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s690 msMay 2Oct 171.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 2026992 ms
May 9, 2026915 ms
May 16, 2026840 ms
May 23, 2026780 ms
May 30, 2026742 ms
Jun 6, 2026757 ms
Jun 13, 2026768 ms
Jun 20, 2026814 ms
Jun 27, 2026765 ms
Jul 4, 2026744 ms
Jul 11, 2026753 ms
Jul 18, 2026749 ms
Jul 25, 2026811 ms
Aug 1, 2026872 ms
Aug 8, 2026932 ms
Aug 15, 2026932 ms
Aug 22, 2026935 ms
Aug 29, 2026975 ms
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
191 ms76 msMay 2Oct 17145 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202690 ms
May 9, 202689 ms
May 16, 202697 ms
May 23, 2026108 ms
May 30, 2026115 ms
Jun 6, 2026122 ms
Jun 13, 2026132 ms
Jun 20, 2026121 ms
Jun 27, 2026148 ms
Jul 4, 2026163 ms
Jul 11, 2026153 ms
Jul 18, 2026178 ms
Jul 25, 2026136 ms
Aug 1, 2026124 ms
Aug 8, 2026113 ms
Aug 15, 2026105 ms
Aug 22, 2026115 ms
Aug 29, 2026117 ms
Sep 5, 2026129 ms
Sep 12, 2026120 ms
Sep 19, 2026112 ms
Sep 26, 2026119 ms
Oct 3, 2026116 ms
Oct 10, 2026130 ms
Oct 17, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of miemss.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. miemss.org at 0.4 s0.4 s
  2. miemss.org at 0.8 s0.8 s
  3. miemss.org at 1.1 s1.1 s
  4. miemss.org at 1.5 s1.5 s
  5. miemss.org at 1.9 s1.9 s
  6. miemss.org at 2.3 s2.3 s
  7. miemss.org at 2.6 s2.6 s
  8. miemss.org at 3.0 s3.0 s

Speed

13 to fix40
  • Use efficient cache lifetimes

    19.1 s · 4.3 MB

    49 files are served with short cache lifetimes, so returning visitors download them again (4.3 MB).

  • Reduce unused JavaScript

    6.9 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.9 s faster on a phone.

  • Render-blocking requests

    5.8 s

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.8 s.

  • Improve image delivery

    1.6 s · 771 KiB

    8 images could be 771 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Minify JavaScript

    1.2 s · 214 KiB

    214 KiB could be saved by minifying JavaScript.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 48). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (teamup.com, Google Tag Manager and maryland.gov and others), adding 2.1 MB and 1.3 s of main-thread time.

  • Reduce unused CSS

    750 ms · 130 KiB

    About 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • teamup.com adds 583 ms

    583 ms

    teamup.com costs a phone 583 ms of main-thread work and 863 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 550 ms

    550 ms

    Google Tag Manager costs a phone 550 ms of main-thread work and 795 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 393 ms. During a long task the page ignores taps.

  • Minify CSS

    300 ms · 15 KiB

    15 KiB could be saved by minifying CSS.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    150 ms · 8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Document request latency

    40 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 12.4 s

    12.4 s

    The first text or image appears after 12.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 34.5 s

    34.5 s

    Your largest element takes 34.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Main Navigation Clinicians Hospitals EMSOPS Public MIEMSS S…”.

  • Time to Interactive: 34.5 s

    34.5 s

    The page becomes fully interactive after 34.5 s. Good is under 3.8 s.

  • Speed Index: 12.4 s

    12.4 s

    Visually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 621 ms

    621 ms

    Scripts block taps and scrolling for 621 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.16

    0.16

    For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 54% slower for real visitors

    +54%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 90 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 17 images without width and height

    17 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 102 ms

    102 ms

    Real visitors wait 102 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 494 ms

    494 ms

    Real visitors wait 494 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 6.4 MB in 128 requests

    6.4 MB

    Your homepage downloads 6.4 MB in 128 requests on a phone: images 3.6 MB (26), scripts 2.3 MB (34) and fonts 307 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 1.9 MB together. On a phone connection a single image that size takes seconds.

  • 5 images far larger than shown

    1.0 MB

    5 images are downloaded at several times the size a phone draws them, for example Research-Slider.png at 1,280 px wide, shown at 358 px. Resized copies would save about 1.0 MB.

  • 7 images in older formats

    7 images (3.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (433 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.82 g of CO₂e: 218.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8992
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8374
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (57 characters)

    Your meta description is only 57 characters: “Maryland Institute for Emergency Medical Services Systems”. 70 to 160 characters is enough to sell the click.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Maryland Institute for Emergency Medical Services…” and “”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.miemss.org/sitemap.xml, so Google discovers your pages only by following links.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 97 internal links, 21 external

    The homepage links to 97 pages on miemss.org and 21 external pages.

2 checks passed
  • Title: 57 characters

    Your title is a healthy 57 characters: “Maryland Institute for Emergency Medical Services Systems”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.miemss.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (667 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 6 pages share a meta description

    https://www.miemss.org/home/EMSOPS, https://www.miemss.org/home/MIEMSS/Leadership, https://www.miemss.org/home/Clinicians/EMS-Protocols-App, https://www.miemss.org/home/Clinicians/eMEDS-Resource-Page, https://www.miemss.org/home/Clinicians/Testing-and-Training and https://www.miemss.org/home/Clinicians/Whole-Blood use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7797
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    41 of 49 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 457 words of copy

    The homepage carries about 457 words of visible text.

5 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us” and “Read and download the Vision 2030 Plan”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at miemss.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 48 issues on miemss.org, including 22 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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