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miir.jp website review

Visit site (opens in a new tab)Reviewed 11 November 202620 issues · 73 checks

This review found 20 issues worth fixing on miir.jp, 4 of them high impact, across 73 checks. The most urgent: 40 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
885 ms633 msJun 13Nov 7662 ms
Show as table
DateReal-visitor load time (LCP)
Jun 13, 2026747 ms
Jun 20, 2026761 ms
Jun 27, 2026784 ms
Jul 4, 2026823 ms
Jul 11, 2026831 ms
Jul 18, 2026830 ms
Jul 25, 2026830 ms
Aug 1, 2026785 ms
Aug 8, 2026856 ms
Aug 15, 2026848 ms
Aug 22, 2026832 ms
Aug 29, 2026851 ms
Sep 5, 2026746 ms
Sep 12, 2026723 ms
Sep 19, 2026738 ms
Sep 26, 2026742 ms
Oct 3, 2026749 ms
Oct 10, 2026762 ms
Oct 17, 2026754 ms
Oct 24, 2026729 ms
Oct 31, 2026702 ms
Nov 7, 2026662 ms
Real-visitor tap response (INP)75th percentile, phones
90 ms66 msJun 13Nov 783 ms
Show as table
DateReal-visitor tap response (INP)
Jun 13, 202669 ms
Jun 20, 202674 ms
Jun 27, 202674 ms
Jul 4, 202676 ms
Jul 11, 202674 ms
Jul 18, 202671 ms
Jul 25, 202673 ms
Aug 1, 202674 ms
Aug 8, 202675 ms
Aug 15, 202676 ms
Aug 22, 202677 ms
Aug 29, 202678 ms
Sep 5, 202676 ms
Sep 12, 202674 ms
Sep 19, 202673 ms
Sep 26, 202674 ms
Oct 3, 202677 ms
Oct 10, 202683 ms
Oct 17, 202687 ms
Oct 24, 202683 ms
Oct 31, 202682 ms
Nov 7, 202683 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of miir.jp (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. miir.jp at 0.4 s0.4 s
  2. miir.jp at 0.8 s0.8 s
  3. miir.jp at 1.1 s1.1 s
  4. miir.jp at 1.5 s1.5 s
  5. miir.jp at 1.9 s1.9 s
  6. miir.jp at 2.3 s2.3 s
  7. miir.jp at 2.6 s2.6 s
  8. miir.jp at 3.0 s3.0 s

Speed

4 to fix87
  • 3,245 HTML elements

    The page has 3,245 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 87

    87/100

    Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Shopify adds 146 ms

    146 ms

    Shopify costs a phone 146 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Shopify and shop.app), adding 380 KiB and 146 ms of main-thread time.

  • Reduce unused JavaScript

    90 KiB

    About 90 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    89 KiB

    7 images could be 89 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    5 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 380 ms of it running JavaScript. That is comfortably low.

  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 3.4 s

    3.4 s

    Your largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 4.8 s

    4.8 s

    The page becomes fully interactive after 4.8 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.127

    0.127

    The layout shifts by 0.127 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 69 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 80 ms

    80 ms

    Real visitors wait 80 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.1 s

    2.1 s

    Visually, the page fills in at 2.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 10 ms

    10 ms

    Scripts block the page for only 10 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.2 MB in 294 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 294 requests on a phone: other files 1.0 MB (155), images 562 KiB (50) and scripts 423 KiB (56). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1920_x_1000_px_1920_x_700_px_1920_x_1000_px_5.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.6 g of CO₂ per visit

    0.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9796
  • 40 text elements with low contrast

    40 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (10 elements)

    Alternative text of images should not be repeated as text: 10 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 113 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 215 internal links, 6 external

    The homepage links to 215 pages on miir.jp and 6 external pages.

7 checks passed
  • Meta description: 105 characters

    Your meta description is 105 characters: “シアトル発のプレミアムドリンクウェアブランド「MiiR(ミアー)」日本公式オンラインストア。デザイン性と高い保温保冷力を備えたタンブラー・マグ・ステンレスボトルを展開。購入が社会貢献活動へ繋がるギブコード付き。”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “MiiR ミアー公式オンラインストア |タンブラー・マグ・ステンレスボトル・コーヒーウェア”.

  • Canonical URL set

    The canonical URL is https://www.miir.jp/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.miir.jp/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (820 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.miir.jp/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 36 small tap targets

    36 of 75 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 348 words of copy

    The homepage carries about 348 words of visible text.

2 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 2 trust badges.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at miir.jp, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Powerful Form Builder · Pagefly Ai Page Builder · Judge Me Reviews · Wishlist Hero · Mr Point

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 20 issues on miir.jp, including 7 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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