milkjelli.com website review

A phone's processor spends 10.9 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

8 third-party services load with your homepage (Klaviyo, hikeorders.com and gotolstoy.com and others), adding 1.1 MB and 645 ms of main-thread time.

About 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

About 209 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Klaviyo costs a phone 321 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,320 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 66 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 long tasks block the main thread while loading, the longest for 174 ms. During a long task the page ignores taps.

11 files are served with short cache lifetimes, so returning visitors download them again (90 KiB).

4 images could be 54 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

Your largest element takes 4.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “DSC06444.jpg”.

Scripts block taps and scrolling for 324 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 103 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.5 MB in 488 requests on a phone: images 1.8 MB (136), other files 1.4 MB (245) and scripts 845 KiB (87). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

24 buttons have no accessible name, so screen readers announce just “button”.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

The homepage links to 205 pages on milkjelli.com and 3 external pages.

https://www.milkjelli.com/collections/all-bath-body, https://www.milkjelli.com/collections/bath-shower, https://www.milkjelli.com/collections/hand-body-soaps, https://www.milkjelli.com/collections/body-lotions, https://www.milkjelli.com/collections/value-bundles and https://www.milkjelli.com/collections/snack-collection and 4 others use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

24 of 93 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Unable to process event: init,[object Object],function(i){t&&t(i),n(i)}”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 730 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.