milkmakeup.com website review

A phone's processor spends 10.6 s on main-thread work while loading, 5.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 19. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

The page has 4,561 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (hcaptcha.com, Shopify and Klaviyo and others), adding 3.9 MB and 2.5 s of main-thread time.

About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

41 files are served with short cache lifetimes, so returning visitors download them again (917 KiB).

hcaptcha.com costs a phone 950 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

Shopify costs a phone 506 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

12 images could be 257 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 289 ms. During a long task the page ignores taps.

Klaviyo costs a phone 216 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 161 KiB JavaScript that modern phones do not need.

About 88 KiB of CSS is downloaded but never applied on this page.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Holiday vibe: A model reclines on a light gray studio backg…”.

The page becomes fully interactive after 48.4 s. Good is under 3.8 s.

Visually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.466 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 907 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 287 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 270 ms to 272 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 8.4 MB in 613 requests on a phone: scripts 4.5 MB (276), images 1.6 MB (75) and other files 946 KiB (202). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 2.38 g of CO₂e: 285.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 tap targets are too small or too close together to hit reliably with a finger.

Some lists contain elements other than list items, which screen readers announce wrongly.

22 elements use ARIA attributes their role does not allow, which confuses screen readers.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (3 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There is no robots.txt at milkmakeup.com/robots.txt, the first file search crawlers ask for.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://milkmakeup.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

The page uses 2 deprecated browser APIs that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'querySelectorAll')”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 56 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 14 cookies, 10 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.